Popular Science

Taylor Swift and Beyoncé aren't just pop megastars. They are working women whose astounding accomplishments defy patriarchal norms. And while not all women can be Rihanna or Dolly Parton or Reese Witherspoon, their successes help us understand the central role of everyday women in today's economy. Swiftynomics assesses the complex economic lives of American women. Drawing insights from pathbreakers like Taylor Swift, Misty Heggeness digs into the data, revealing women's hidden contributions and aspirations—the unexamined value they create by following their own ambitions.

Basketball is the second-most popular sport in the world - an insanely complicated game built on a combination of athleticism, craftiness, rules, intangibles, and superstardom. However, while it's enjoyable to watch, the real reason it works is because it's a game of culture, art, and all the things that make us human. How to Watch Basketball Like a Genius deconstructs the sport from top to bottom and then puts it back together again, detailing its intricacies through reporting and dozens of interviews with experts.

Harry Potter has provided a portal to the wizarding world for millions of listeners, but an examination of Harry, his friends, and his enemies will take us on yet another journey: through the psyche of the muggle (and wizard!) mind. In The Psychology of Harry Potter, leading psychologists delve into the ultimate Chamber of Secrets, analyzing human mind and motivation by examining the themes and characters that make the Harry Potter books the best-selling fantasy series of all time.

Everyone loves senior Carson Toliver, the captain and quarterback of the football team, heartthrob of South Burlington County Regional High - especially the girls. Even Jack's best friend, Weezy, has a crush on him. But Jack is surprised when Weezy tells him that Carson took her on a date and attacked her. Jack tries to convince her to report Carson, but Weezy would rather just forget it ever happened. But then Carson starts telling his own version of what happened that night, and suddenly everyone is calling her "Easy Weezy". Jack's concern turns to rage.

Fast-talking, warm-hearted, and endlessly rewatchable, Gilmore Girls has bonded real-life mothers and daughters since 2000, when its iconic pilot introduced us to Lorelai, Rory, and their idyllic Connecticut town of Stars Hollow. More than twenty years later, it has become one of the most-streamed TV shows, ever. In an anthology as intimate and quick-witted as Gilmore Girls itself, bestselling author Ann Hood invites fifteen writers to investigate their personal relationships to the show.

Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".

Through the stories of gaming's greatest innovations and most-beloved creations, journalist Harold Goldberg captures the creativity, controversy - and passion - behind the videogame's meteoric rise to the top of the pop-culture pantheon. Over the last 50 years, video games have grown from curiosities to fads to trends to one of the world's most popular forms of mass entertainment.

Martin Torgoff details the rise of early drug culture in America by weaving together the disparate elements that formed this new segment of the American fabric. Channeling his decades of writing experience, Torgoff connects the birth of jazz in New Orleans, the first drug laws, Louis Armstrong, the Federal Bureau of Narcotics, swing, Lester Young, Billie Holiday, the Savoy Ballroom, Charlie Parker, the birth of bebop, the rise of the Beat Generation, and the launch of heroin in Harlem.

When Johnson went to work for the US Antarctic Program (devoted to scientific research and education in support of the national interest in the Antarctic), he figured he'd find adventure, beauty, penguins, and lofty-minded scientists. Instead he found boredom, alcohol, and bureaucracy. As a dishwasher and garbage man at McMurdo Station, Johnson quickly shed his illusions about Antarctica.

This explosively entertaining memoir abounds in gossip, satire, historical apercus, and trenchant observations. Vidal’s compelling narrative weaves back and forth in time, providing a whole view of the author’s celebrated life, from his birth in 1925 to today, and features a cast of memorable characters - including the Kennedy family, Marlon Brando, Anais Nin, and Eleanor Roosevelt.

Sady Doyle, hailed as "smart, funny, and fearless" by the Boston Globe, takes listeners on a tour of the female dark side, from the biblical Lilith to Dracula's Lucy Westenra, from the T-Rex in Jurassic Park to the teen witches of The Craft. She illuminates the women who have shaped our nightmares: Serial killer Ed Gein's "domineering" mother Augusta; exorcism casualty Anneliese Michel, starving herself to death to quell her demons; author Mary Shelley, dreaming her dead child back to life.

What do we see when we watch reality television? Sociologist and TV lover Danielle J. Lindemann takes a long, hard look in the “funhouse mirror” of this genre, from countless rose ceremonies on The Bachelor to the White House and more (so much more!). Beginning with the first episodes of The Real World, reality TV has not only remade our entertainment and cultural landscape—it also uniquely refracts our everyday experiences and social topography.

The air conditioner is often hailed as one of the modern world's greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people's food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the "Apparatus for Treating Air," everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple.

Masiosare, nuestro extraño enemigo, es un libro que hace una serie de viajes al pasado de México y la mente de los mexicanos, para comprender los mitos y traumas que nos destruyen como país y nos dividen como pueblo. En un México que no cesa de destruirse a sí mismo, Juan Miguel Zunzunegui hace, en esta revisión histórica, el llamado a la paz y la colaboración que el país necesita para sobrevivir.

In 1950, publisher Fawcett Books founded its Gold Medal imprint, inaugurating the reign of lesbian pulp fiction. These were the books that small-town lesbians and prurient men bought by the millions - cheap, easy to find in drugstores, and immediately recognizable by their lurid covers: often a hard-looking brunette standing over a scantily clad blonde, or a man gazing in tormented lust at a lovely, unobtainable lesbian. For women leading straight lives, here was confirmation that they were not alone.

This first full-scale history of the development of the American suburb examines how "the good life" in America came to be equated with the a home of one's own surrounded by a grassy yard and located far from the urban workplace. Integrating social history with economic and architectural analysis, and taking into account such factors as the availability of cheap land, inexpensive building methods, and rapid transportation, Kenneth Jackson chronicles the phenomenal growth of the American suburb from the middle of the 19th century to the present day.

Our age is obsessed by the idea of conspiracy. We see it everywhere---from Pearl Harbor to 9/11, from the assassination of Kennedy to the death of Diana. In this age of terrorism we live in, the role of conspiracy is a serious one---one that can fuel radical or fringe elements to violence. For award-winning journalist David Aaronovitch, there came a time when he started to see a pattern among these inflammatory theories.

Culture will keep you fit and healthy. Culture will bring communities together. Culture will improve your education. This is the message from governments and arts organisations across the country; however, this book explains why we need to be cautious about culture. Offering a powerful call to transform the cultural and creative industries, Culture Is Bad for You examines the intersections between race, class, and gender in the mechanisms of exclusion in cultural occupations.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

Can migrations of birds foretell our future? Do phases of the moon hold sway over our lives? Are there sacred springs that cure the ill? What is the best way to brew a love potion? How do we create mutant humans who regenerate like Wolverine? In Science of the Magical, noted science journalist Matt Kaplan plumbs the rich, lively, and surprising history of the magical objects, places, and rituals that infuse ancient and contemporary myth.