Popular Science

The Secret Life of Science is a dispatch from the frontlines of modern science. It paints a startling picture of a complex scientific ecosystem that has become the most competitive free-market environment on the planet. It reveals how big this ecosystem really is, what motivates its participants, and who reaps the rewards.

The truly cultivated person is not the one who has read a book but the one who understands the book's place in our culture. Using examples from authors and movies, Bayard examines the many kinds of "non-reading" and urges us to consider what reading means and how we absorb books as a part of ourselves.

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

This first full-scale history of the development of the American suburb examines how "the good life" in America came to be equated with the a home of one's own surrounded by a grassy yard and located far from the urban workplace. Integrating social history with economic and architectural analysis, and taking into account such factors as the availability of cheap land, inexpensive building methods, and rapid transportation, Kenneth Jackson chronicles the phenomenal growth of the American suburb from the middle of the 19th century to the present day.

Ghosted follows the journey of paranormal investigations from the Victorian era to the modern day, examining how our fascination with ghost hunting has changed alongside technology and culture. Where we once gathered around tables, observing and recording every movement of the medium, we now take electronic equipment and app-laden phones around haunted locations to catch ghosts digitally.

Acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, "sticking to sports" is not an option - not when our taxes are paying for the stadiums, and college athletes aren't getting paid at all. But simply quitting a favorite team won't change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society.

This book introduces important concepts in philosophy through the vast array of provocative issues raised by the series, such as the ethics of the Prime Directive, Star Trek's philosophy of peace, Data and Voyager's Doctor as persons, moral relativism and the Federation's quest for liberation, the effect of alternate universes on reality and identity, the Borg as transhumanists, Federation Trekonomics, Star Trek's secular society, and much, much more!

In 2018, the Marvel Cinematic Universe finally delivered on something fans had long been waiting for: a feature film with a solo Black superhero. Black Panther introduced viewers to the stunning world of Wakanda and to T'Challa, a young man stepping into his role as king and taking up the mantle of the Black Panther title from his late father. Why Wakanda Matters gives this iconic film the in-depth analysis it deserves under the lens of the latest psychological concepts - as well as delving into the lasting cultural impact of this unforgettable story.

A revelatory account of how water has shaped the course of human life and history, and a positive vision of what the future can hold—if we act now From the very creation of the planet billions of years ago to the present day, water has always been central to existence on Earth. And since...

During its heyday, the Chelsea Hotel in New York City was a home and safe haven for Bohemian artists, poets, and musicians such as Bob Dylan, Gregory Corso, Allen Ginsberg, Janis Joplin, and Dee Dee Ramone. This oral history of the famed hotel peers behind the iconic facade and delves into the mayhem, madness, and brilliance that stemmed from the hotel in the 1980s and 1990s.

In Under Pressure, Carl Honoré shows how the pressure to give our children the best of everything and make them the best at everything is backfiring on kids, parents and society as a whole. He maps out how we can rescue childhood from the excesses of the 21st century.

From bestselling author Will Witt, this thought-provoking exposé shows readers how to break free from the control of America’s corrupt ruling class. The America you grew up in is no longer here. Our country is in sharp decline. Yet we often fail to truly call out the culprits responsible...

Dive into the cosmic adventures of Marvel's First Family with "Exploring the Fantastic Four Universe: Stretching the Truth, Unseen Insights, Rock-Solid Facts, and Fiery Takes!" This comprehensive guide delves deep into the origins, character profiles, iconic storylines, and cultural impact of the Fantastic Four. Discover how Reed Richards' groundbreaking experiments led to the team's formation, the pivotal role of Susan Storm as the Invisible Woman, the fiery spirit of Johnny Storm, and the enduring strength of Ben Grimm, the ever-lovable Thing.

The Horror of It All is a memoir from the front lines of the industry that dissects (and occasionally defends) the hugely popular phenomenon of scary movies. Author Adam Rockoff traces the highs and lows of the horror genre through the lens of his own obsessive fandom, born in the aisles of his local video store and nurtured with a steady diet of cable trash.

Fast-talking, warm-hearted, and endlessly rewatchable, Gilmore Girls has bonded real-life mothers and daughters since 2000, when its iconic pilot introduced us to Lorelai, Rory, and their idyllic Connecticut town of Stars Hollow. More than twenty years later, it has become one of the most-streamed TV shows, ever. In an anthology as intimate and quick-witted as Gilmore Girls itself, bestselling author Ann Hood invites fifteen writers to investigate their personal relationships to the show.

A popular question in philosophy is "How do I know I exist?" That seems really boring, though. How about, "How can I use logic to get over my ex?" If you really love wisdom, you love it in all situations - you don't need to be spoon fed unsolved problems in philosophy, because you're already analyzing the US Weekly you’re reading or your kinda significant other. Sarah Heuer and Chrissy Stockton are writers living in Minneapolis who are determined to do something more interesting with their philosophy degrees than talk about dead white guys.

Transhumanism is a global intellectual movement supporting the use of science and technology in order to improve human health, well-being, and mental capacities. Many in the Transhumanism movement believe that disability, disease, and even aging are all aspects of the human condition that we shall be able to overcome in the future. Using the very latest technologies, including biotechnology, advocates claim that every ailment and frailty will one day be a thing of the past.

The American Open Road offers a rich exploration of how the mythos of the open road has shaped, and been shaped by, American culture. Beginning with the post-World War II boom that solidified car culture as central to American life, Melton reflects on how roads, automobiles, and landscapes have been represented in literature, film, and other cultural texts, highlighting the interplay between mobility and narrative.

Learn about the man who wrote The Lord of the Rings in this Middle-earth treasury. Full of answers to common questions about Middle-earth and the fandom, this book about Tolkien celebrates Why We Love Middle-earth.