Popular Science

A “vivid, wide-ranging, and delightful guide” (bestselling author Tim Harford) for understanding how and why predictions go wrong, with practical tips to give you a better chance of getting them right How can you be 100 percent sure you will win a bet? Why did so many Pompeians stay put...

A collection of non-fiction essays about the counter-culture of the 1960s that dives deep into the issues that marked the era: female empowerment, increasing freedom around sexuality, vibrant subcultures, and the rise of psychedelic drugs. In this sprawling work, Wolfe profiles Playboy founder Hugh Hefner and compares him to Jay Gatsby, interviews one of the first women to get breast implants, and hangs out with freewheeling surfers (aka The Pump House Gang).

You probably didn't click on this page by accident. You may well be feeling irritable, stuck in a continuous loop of exhaustion. Your child's bouts of crying have you at your wit's end. You feel that you have somehow failed as a parent. And you finally want to have some sense of normality in your life again. Don't worry. As early as tomorrow, your child will be drifting off and sleeping through the night. We have created Baby Sleep Solution, a series of audios that have been designed especially to help calm your little ones down and put them to sleep.

Over 50 years, Charles M. Schulz created a comic strip that is one of the indisputable glories of American popular culture. Some 20 years after the last strip appeared, the characters Schulz brought to life in Peanuts continue to resonate with millions of fans, their beguiling four-panel adventures and television escapades offering lessons about happiness, friendship, disappointment, childhood, and life itself. Here, 33 writers and artists reflect on the deeper truths of Schulz’s deceptively simple comic, its impact on their lives and art and on the broader culture.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.

The charismatic radio personality from The Howard Stern Show celebrates what we love about American fast food, covering chains both national and regional and offering an opinionated view on restaurant history, secret menu items, and even drive-thru strategy.

Just over 125,000 years ago, humanity was going extinct until a dramatic shift occurred—Homo sapiens started tracking the tides in order to eat the nearby oysters. Before long, they’d pulled themselves back from the brink of extinction. What saved us during that period of endangerment? The...

This audiobook is a compilation of sightings, encounters, and evidential findings as they pertain to Bigfoot in North America and those who have encountered them.

Believe it or not, America's fascination with celebrity culture was thriving well before the days of TMZ, Perez Hilton, Charlie Sheen's breakdown, and allegations against Woody Allen. And the stars of yesteryear? They weren't always the saints that we make them out to be. Part biography, part cultural history, the stories contained in this book cover the stuff that films are made of: love, sex, drugs, illegitimate children, illicit affairs, and botched cover-ups.

Gen X is the “forgotten generation.”

In a world where violence—of the market, of climate change, of capitalism—is part of our everyday lives, Which as You Know Means Violence focuses on those who enact violence on themselves, or for art and entertainment, and analyzes the role that violence plays in 21st century culture.

In this fascinating exploration into the curious world of packaged foods, Twinkie, Deconstructed takes us from the phosphate mines in Idaho to the corn fields in Iowa, from gypsum mines in Oklahoma to oil fields in China, to demystify some of America's most common processed food ingredients: where they come from, how they are made, how they are used, and why.

When Singer sewing machine tycoon Edward Clark built a luxury apartment building on Manhattan’s Upper West Side in the late 1800s, it was derisively dubbed “the Dakota” for being as far from the center of the downtown action as its namesake territory on the nation’s western frontier. Despite its remote location, the quirky German Renaissance-style castle, with its intricate façade, peculiar interior design, and gargoyle guardians peering down on Central Park, was an immediate hit, particularly among the city’s well-heeled intellectuals and artists.

Joel Bakan's book is a brilliantly argued account of the corporation's pathological pursuit of profit and power. An eminent law professor and legal theorist, Bakan contends that the corporation is created by law to function much like a psychopathic personality whose destructive behavior, if left unchecked, leads to scandal and ruin. Despite the structural failings found in the corporation, Bakan believes change is possible and outlines a far-reaching program of concrete, pragmatic, and realistic reforms through legal regulation and democratic control.

Food consumption is a significant and complex social activity - and what a society chooses to feed its children reveals much about its tastes and ideas regarding health. In this groundbreaking historical work, Amy Bentley explores how the invention of commercial baby food shaped American notions of infancy and influenced the evolution of parental and pediatric care. Until the late 19th century, infants were almost exclusively fed breast milk. But over the course of a few short decades, Americans began feeding their babies formula and solid foods....

What was it about a small, humble folk instrument that allowed it to become an American icon? The guitar represents freedom, the open road, protest and rebellion, the blues, youth, lost love, and sexuality. Tim Brookes explores with adoration these ideas and how they became entwined with the history of America.

Audiobook includes a special foreword on "Jerry Seinfeld, Jean Shepherd, and Compassionate Humor," by the author-narrator. For the first time, author Quentin Schultze, who taught storytelling with screenwriter Jean Shepherd, reveals the “secret” parables that Shepherd included in his screenplay for A Christmas Story. Now you won't need a decoder ring to learn why the Old Man’s leg lamp is his “trophy wife,” why the bully is named “Scut,” why there is a “Bumpus” in all of us, why Mom and the kids give a “Bronx cheer” after singing “Jingle Bells” in the Olds, and so much more.

Become a better decision-maker and more informed consumer using statistics stories. Stories stimulate our brains to enhance retention and understanding by evoking emotions. They provide context, helping us grasp complex concepts through real-life examples and establish a connection with the information. By transforming data into narratives, we recall and thus apply insights more effectively, enhancing our ability to make more informed decisions. Perfect for the Math-Averse. You don’t need to crunch numbers to make statistics valuable.

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.