Popular Science

Learn about your world with iMinds Specialist Series. Have a particular interest? Recognize gaps in your knowledge? iMinds Specialist works across each of our 12 categories bringing you targeted information to broaden your mind.

Pop Culture, Volume 1, looks at the history of fireworks, the role of culture jamming, the phenomenon of the flash mob, the dance style called krumping, the "mocumentary" film genre, and the street art called Stencil Art.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

Learn about the idea that everyone has 15 minutes of fame with iMinds insightful audio knowledge series.

Commenting on the increasingly fleeting nature of celebrity, in 1968 artist Andy Warhol quipped: "In the future, everyone will be world-famous for 15 minutes." In a 21st-century world of reality TV and youtube, it appears Warhol's prediction has come true. The changing nature of celebrity over time is an interesting backdrop to today's short-lived fame.

Let's zoom in to the Internet, that magnificent new world for latter-day explorers, so much more vast than any realm discovered by Columbus or Magellan. Zealous enthusiasts point to how much more knowledge the average person can access, predicting better students, better workers, better minds and citizenship. Pessimists perceive a dumbing down that spread users too thin, resulting in shallowness that could be lethal to politics, to clear thinking. Is Google making us stupid? Let's weigh the evidence.

The air conditioner is often hailed as one of the modern world's greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people's food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the "Apparatus for Treating Air," everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple.

The Psychology of Elden Ring offers a deep dive into the captivating world of Elden Ring, exploring the game's rich psychological themes and implications. This insightful book is packed with fascinating analysis, research, and theories that will appeal to both gamers and psychology enthusiasts alike.

Martin Torgoff details the rise of early drug culture in America by weaving together the disparate elements that formed this new segment of the American fabric. Channeling his decades of writing experience, Torgoff connects the birth of jazz in New Orleans, the first drug laws, Louis Armstrong, the Federal Bureau of Narcotics, swing, Lester Young, Billie Holiday, the Savoy Ballroom, Charlie Parker, the birth of bebop, the rise of the Beat Generation, and the launch of heroin in Harlem.

From movies to politics, social media posts to the targeted ads between them, nostalgia is one of the most potent forces of our era. On Nostalgia is a panoramic cultural history of nostalgia, exploring how a force that started as a psychological diagnosis of soldiers fighting far from home has come become a quintessentially modern condition.

As Daphné B. obsessively watches YouTube makeup tutorials and haunts Sephora’s website, she’s increasingly troubled by the ways in which this obsession contradicts her anti-capitalist and intersectional feminist politics. In this poetic treatise, she rejects the false binaries of traditional beauty standards and delves into the celebrities and influencers who have shaped the reflection she sees in the mirror. At once confessional and essayistic, Made-Up is a meditation on the makeup that colors, that obscures, that highlights who we are and who we wish we could be.

A notorious white supremacist named Richard Barrett was brutally murdered in Mississippi in 2010 by a young Black man named Vincent McGee. At first the murder seemed a twist on old Deep South race crimes. But then new revelations and complications came to light. Maybe it was a dispute over money rather than race - or, maybe and intriguingly, over sex.

Hollywood stars have always furthered fashion's cause of seducing the masses into buying designers' clothes by acting as living billboards. Now, red carpet celebrities are no longer content to just advertise and are putting their names on labels that reflect the image they - or their stylists - created.

A horror-story history of capitalism and its relationship to the haunted and the gothic, and a manifesto of Gothic Marxism, which finds revolutionary hope in the nightmare of modernity. What does it mean to see horror in capitalism? What can horror tell us about the state and nature of capitalism?

Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.

On location in Blairstown: The Making of Friday the 13th covers the creation, planning, and filming of the iconic 1980 film, Friday the 13th in a way that no other film has been documented before.

From Nelson George, supervising producer and writer of the hit Netflix series The Get Down, Hip Hop America is the definitive account of the society-altering collision between Black youth culture and the mass media.

During its heyday, the Chelsea Hotel in New York City was a home and safe haven for Bohemian artists, poets, and musicians such as Bob Dylan, Gregory Corso, Allen Ginsberg, Janis Joplin, and Dee Dee Ramone. This oral history of the famed hotel peers behind the iconic facade and delves into the mayhem, madness, and brilliance that stemmed from the hotel in the 1980s and 1990s.

When Singer sewing machine tycoon Edward Clark built a luxury apartment building on Manhattan’s Upper West Side in the late 1800s, it was derisively dubbed “the Dakota” for being as far from the center of the downtown action as its namesake territory on the nation’s western frontier. Despite its remote location, the quirky German Renaissance-style castle, with its intricate façade, peculiar interior design, and gargoyle guardians peering down on Central Park, was an immediate hit, particularly among the city’s well-heeled intellectuals and artists.

To his successful examinations of some of the most powerful forces in modern life - envy, ambition, snobbery, friendship - the keen observer and critic Joseph Epstein now adds Gossip. No trivial matter, despite its reputation, gossip, he argues, is an eternal and necessary human enterprise. Proving that he himself is a master of the art, Epstein serves up delightful mini-biographies of the Great Gossips of the Western World along with many choice bits from his own experience. He also makes a powerful case that gossip has morphed into a corrosive new-school version.

Discover and understand the key ideas that underpin the core science of chemistry and learn about the great minds who uncovered them. Written in plain English, The Chemistry Book is packed with short, pithy explanations of some of the most historic moments in science, from the birth of atomic...

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.