Popular Science

Taylor Swift and Beyoncé aren't just pop megastars. They are working women whose astounding accomplishments defy patriarchal norms. And while not all women can be Rihanna or Dolly Parton or Reese Witherspoon, their successes help us understand the central role of everyday women in today's economy. Swiftynomics assesses the complex economic lives of American women. Drawing insights from pathbreakers like Taylor Swift, Misty Heggeness digs into the data, revealing women's hidden contributions and aspirations—the unexamined value they create by following their own ambitions.

This book unravels the personal intrigues, hidden tensions, power plays, and cultural twists behind the media empire now known as Univision, and reveals how its programming —including telenovelas, soccer, news, and music—defined an identity and won over an audience that grew at the same pace as the network.

If Andy Warhol could have anticipated the Internet, he would have said it’s where everyone will be stalked for at least 15 minutes. Notorious underground author Jim Goad describes himself as “a lowly neutrino in the vast universe of celebrity,” yet he attracts a certain breed of demented fan that treats him as if he’s the second coming of Christ - that is, until they feel he’s somehow snubbed them, at which point he transforms into Satan.

What exactly made the earth round? How do boomerangs turn around mid-air? And why do cats always land on their feet? “A basic scientific concept receives long overdue attention” (Kirkus Reviews) in this “fascinating” (Wall Street Journal) new book from the masterful author of The Age of...

Learn about the man who wrote The Lord of the Rings in this Middle-earth treasury. Full of answers to common questions about Middle-earth and the fandom, this book about Tolkien celebrates Why We Love Middle-earth.

In a world desperate for a glimpse of authenticity, Nobody Knows What They're Doing is a breath of fresh air that reveals the truths hiding between the lines of Instagram-friendly aphorisms and behind the words of the most inspirational TED talks. An honest look at the reality of creativity and the joy and difficulty of crafting good (and bad) art, this book is a must-listen for every exhausted creative, every starry-eyed dreamer, and every artist who is trying to make their way in the world - and keep a roof over their head while they do it.

The air conditioner is often hailed as one of the modern world's greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people's food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the "Apparatus for Treating Air," everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple.

Every one of our thoughts, actions, moods and decisions is shaped by a whole array of factors, most of which we don't pay any attention to. From culture, time and language to genetics, technology and the microorganisms living inside us—even our own unconscious routines and habits—it's clear that we aren't always in the driving seat. The good news is that by better understanding the external and internal forces at work, we can minimise their impact on our lives.

Jian Wang was the founder and architect of Alibaba's cloud and has been the driving force behind its technology innovations. He was also the founder of the City Brain initiative to develop a new digital infrastructure for sustainable cities.

As the 1960s drew to a close, the United States was coming apart at the seams. From August 1969 to August 1970, the nation witnessed 9,000 protests and 84 acts of arson or bombings at schools across the country. It was the year of the My Lai massacre investigation, the Cambodia invasion, Woodstock, and the Moratorium to End the War. The American death toll in Vietnam was approaching 50,000, and the ascendant counterculture was challenging nearly every aspect of American society.

As Daphné B. obsessively watches YouTube makeup tutorials and haunts Sephora’s website, she’s increasingly troubled by the ways in which this obsession contradicts her anti-capitalist and intersectional feminist politics. In this poetic treatise, she rejects the false binaries of traditional beauty standards and delves into the celebrities and influencers who have shaped the reflection she sees in the mirror. At once confessional and essayistic, Made-Up is a meditation on the makeup that colors, that obscures, that highlights who we are and who we wish we could be.

Most fans of The Simpsons can distinguish Lenny from Carl without checking their hands. But only real fans recall the Eastern European equivalent of The Itchy & Scratchy Show, know the name of Barney Gumble's submission to the Springfield Film Festival, and have road tripped to the World's Fair in Knoxville. 100 Things The Simpsons Fans Should Know & Do Before They Die is the ultimate resource for true fans, whether you comprehend at a Ralph Wiggum or Lisa Simpson level.

Mark Edward is a professional mentalist who specializes in magic of the mind. He has spent more than 25 years in world-class venues from high-end night clubs and theaters to hundreds of private party and corporate events. As one of only five specially chosen and trained mediums in the history of Hollywood's famed Magic Castle, he has performed 15 years of seances that helped him perfect the role of spirit medium and psychic entertainer.

What is it like to grow up Aboriginal in Australia? This anthology, compiled by award-winning author Anita Heiss, showcases many diverse voices, experiences and stories in order to answer that question. Accounts from well-known authors and high-profile identities sit alongside those from newly discovered writers of all ages. All of the contributors speak from the heart - sometimes calling for empathy, oftentimes challenging stereotypes, always demanding respect.

The world needs to change. We have unleashed an ecological mega-crisis which is threatening the future of life on Earth. The actions we take over the next decade are critical. They will determine the destiny of our descendants and the fate of our world. How Soon Is Now presents a compelling manifesto for personal and planetary change. It proposes a revolutionary new narrative for a unified social movement. Through global cooperation, we can face this collective threat ecologically, socially, politically and spiritually.

In this audiobook, the authors of the widely-acclaimed Wellness Syndrome throw themselves headlong into the techniques of self-optimization, a burgeoning movement that seeks to transcend the limits placed on us as mere humans, whether the feebleness of our bodies or our mental incapacities. Cederstrom and Spicer, devoted each month of a roller coaster year to a different way of improving themselves: January was Productivity, February their bodies, March their brains. June was for sex and September for money. Perhaps the trickiest was April, a month devoted to relationships.

Reveals how these scientists, doctors, therapists, and teachers have applied their entheogenic experiences in their professions, leading to therapeutic advancements, scientific discoveries, and healing for thousands Includes contributions from scientific psychonaut Amanda Feilding...

This thought-provoking anthology offers a close examination of the psychology behind the intricate narrative and compelling characters in author George R.R. Martin's best-selling work, A Song of Ice and Fire, and the popular HBO TV series based upon his books, Game of Thrones. In Martin's richly detailed world, deceit, manipulation, and greed rule the day, and almost everyone fights for power over the realm or simply over their own lives. How do love and hate, good and evil, need and greed, altruism and narcissism drive the very best and very worst human behaviors?

From movies to politics, social media posts to the targeted ads between them, nostalgia is one of the most potent forces of our era. On Nostalgia is a panoramic cultural history of nostalgia, exploring how a force that started as a psychological diagnosis of soldiers fighting far from home has come become a quintessentially modern condition.

Celebrating the persistence of Turtle Power Raise Some Shell critically and cleverly examines the origins, evolution, and impact of the Ninja Turtles phenomenon―from its beginning as a self-published black-and-white comic book in 1984, through its transformation into a worldwide transmedia phenomenon by the middle of the 1990s, and up to the sale of the property to Nickelodeon in 2009 and relaunch of the Turtles with new comics, cartoons, and a big-budget Hollywood film.