Popular Science

Learn about your world with iMinds Specialist Series. Have a particular interest? Recognize gaps in your knowledge? iMinds Specialist works across each of our 12 categories bringing you targeted information to broaden your mind.

Pop Culture, Volume 1, looks at the history of fireworks, the role of culture jamming, the phenomenon of the flash mob, the dance style called krumping, the "mocumentary" film genre, and the street art called Stencil Art.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

Learn about the idea that everyone has 15 minutes of fame with iMinds insightful audio knowledge series.

Commenting on the increasingly fleeting nature of celebrity, in 1968 artist Andy Warhol quipped: "In the future, everyone will be world-famous for 15 minutes." In a 21st-century world of reality TV and youtube, it appears Warhol's prediction has come true. The changing nature of celebrity over time is an interesting backdrop to today's short-lived fame.

Let's zoom in to the Internet, that magnificent new world for latter-day explorers, so much more vast than any realm discovered by Columbus or Magellan. Zealous enthusiasts point to how much more knowledge the average person can access, predicting better students, better workers, better minds and citizenship. Pessimists perceive a dumbing down that spread users too thin, resulting in shallowness that could be lethal to politics, to clear thinking. Is Google making us stupid? Let's weigh the evidence.

Bond and the Beatles present us with opposing values, visions of the British culture, and ideas about sexual identity. Love and Let Die is the story of a clash between working class liberation and establishment control, and how it exploded on the global stage. It explains why James Bond hated the Beatles, why Paul McCartney wanted to be Bond, and why it was Ringo who won the heart of a Bond Girl in the end.

Political commentator and media personality Will Witt gives young conservatives the ammunition they need to fight back against the liberal media in this instant national bestseller. Popular culture in America today is dominated by the left. Most young people have never even heard of conservative...

A diabolically sinister but clownish villain, Joker is a symbolically rich and philosophically fascinating character. With his enigmatic motivations, infectious irreverence, and selfless devotion to evil, Joker never fails to provoke a host of philosophical questions. Bringing together essays by a diverse panel of acclaimed scholars and philosophers, this engaging book delves into the motivations, psychology, and moral philosophy of the character for whom mayhem and chaos are a source of pure delight.

Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and personal history to explore how the things we buy, eat, amass, and discard become an intimate part of our lives. With humor and sharp intellect, she reflects on the joys and anxieties of family Costco trips, how a seasonal stint at Ulta Beauty taught her the insidious art of the sale, and what it means to get Mall Sad.

Audiobook includes a special foreword on "Jerry Seinfeld, Jean Shepherd, and Compassionate Humor," by the author-narrator. For the first time, author Quentin Schultze, who taught storytelling with screenwriter Jean Shepherd, reveals the “secret” parables that Shepherd included in his screenplay for A Christmas Story. Now you won't need a decoder ring to learn why the Old Man’s leg lamp is his “trophy wife,” why the bully is named “Scut,” why there is a “Bumpus” in all of us, why Mom and the kids give a “Bronx cheer” after singing “Jingle Bells” in the Olds, and so much more.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

A rising Gen Z star empowers members of her generation to embrace conservative values and to rise up and fight for the future and those who will come after us Gen Z has the power to change the world. As the largest emerging demographic in American history, Gen Z is at the center of a cultural...

Tales of Hardship, Love and Happiness in Tate & Lyle’s East End Factories. On an autumn day in 1944, Ethel Alleyne walked the short distance from her house to Tate & Lyle’s refinery on the shining curve of the Thames. Looking up at the giant gates, Ethel felt like she had been preparing for this moment all her life. She smoothed down her frizzy hair, scraped a bit of dirt off the corner of her shoe and strode through. She was quite unprepared for the sight that met her eyes …

In the years between World War II and the emergence of television as a mass medium, American popular culture as we know it was first created in the bold, pulpy pages of comic books. The Ten-Cent Plague explores this cultural emergence and its fierce backlash while challenging common notions of the divide between "high" and "low" art.

As two-income families find themselves ever more time-poor, many look to outsource to cleaners, nannies, and care workers. More and more, it would seem, people are finding themselves without either the emotional or the financial resources to take care of themselves and each other. The home, rather than an escape from the work and its pressures, is in fact an extension of it. After Work is a crucial corrective to this trend, extending its attention beyond paid jobs to the impact of domestic work upon familial relationships, social bonds, and our conceptions of domestic space.

The Psychology of Elden Ring offers a deep dive into the captivating world of Elden Ring, exploring the game's rich psychological themes and implications. This insightful book is packed with fascinating analysis, research, and theories that will appeal to both gamers and psychology enthusiasts alike.

Hit the lights and jump in the fire, you're about to enter the School of Rock! Today's lecture will be a crash course in brain surgery. This hard and fast lesson is taught by instructors who graduated from the old school - they actually paid $5.98 for The $5.98 EP. But back before these philosophy professors cut their hair, they were lieutenants in the Metal Militia.

UFOs. Aliens. Strange crop circles. Giant figures scratched in the desert surface along the coast of Peru. The amazing alignment of the pyramids. Strange lines of clouds in the sky. The paranormal is alive and well in the American cultural landscape.

Renowned Harvard scholar and New Yorker staff writer Jill Lepore has composed a strikingly original, ingeniously conceived, and beautifully crafted history of American ideas about life and death from before the cradle to beyond the grave. How does life begin? What does it mean? What happens when we die? “All anyone can do is ask,” Lepore writes. “That’s why any history of ideas about life and death has to be, like this book, a history of curiosity.” As much a meditation on the present as an excavation of the past, The Mansion of Happiness is delightful.

Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.

In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging.