Popular Science

Learn about the idea that everyone has 15 minutes of fame with iMinds insightful audio knowledge series.

Commenting on the increasingly fleeting nature of celebrity, in 1968 artist Andy Warhol quipped: "In the future, everyone will be world-famous for 15 minutes." In a 21st-century world of reality TV and youtube, it appears Warhol's prediction has come true. The changing nature of celebrity over time is an interesting backdrop to today's short-lived fame.

Let's zoom in to the Internet, that magnificent new world for latter-day explorers, so much more vast than any realm discovered by Columbus or Magellan. Zealous enthusiasts point to how much more knowledge the average person can access, predicting better students, better workers, better minds and citizenship. Pessimists perceive a dumbing down that spread users too thin, resulting in shallowness that could be lethal to politics, to clear thinking. Is Google making us stupid? Let's weigh the evidence.

Misinformation and myths have attached themselves to the Egyptian pyramids since ancient Greece and Rome. While many Americans believe that the pyramids were built by aliens, archaeologists understand that the Giza pyramids were built by the pharaohs of the Fourth Dynasty around 2450 BCE. So why is there such a disconnect between scholarly opinion and the popular view of Egypt? Jason Colavito takes us back to Late Antique Egypt, where the replacement of polytheism with Christianity gave rise to local efforts to rewrite the stories of Egyptian history in the image of the Bible.

In a fun and accessible way, Star Trek Psychology delves deep into the psyches of the show's well-known and beloved characters. The trailblazing franchise spans five TV series, 13 films, and countless novelizations. It celebrated, as no other form of entertainment had before, a world filled with space-traveling dreams and human diversity. In the process, it became one of the oldest and most popular sci-fi franchises of all time.

Tabletop games are ordinary and extraordinary. Ordinary because they're everywhere: played in bars and cafés, churches and casinos, through sunless winters in polar research stations and in the sweltering summer heat of Tanzanian villages and streamed live over Twitch to millions of viewers. And they're extraordinary for precisely the same reason: they're everywhere, in every civilization, everywhere in the world across all recorded human history. In Across the Board, tabletop game aficionado Tim Clare takes us through that history and across those civilizations.

There is far more to Switzerland than beautiful scenery, chocolate, watches, faceless bankers, and spotless cities. The real Switzerland is full of surprises and anything but bland. This small, rugged, landlocked country at the heart of Europe has been a confederation since the first three cantons came together in a defensive alliance in 1291. Four national languages are spoken within its borders. Its present 26 cantons are largely autonomous and retain their individual characters.

This audiobook includes forewords read by the authors, Frank Verstraete and Céline Broeckaert. The International Bestseller 'Ambitious . . . pleasingly full of cutting-edge topics - New Scientist 'A physics book unlike any other. The scope, depth and artistry are breathtaking' – John Preskill...

In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.

In this audiobook, the authors of the widely-acclaimed Wellness Syndrome throw themselves headlong into the techniques of self-optimization, a burgeoning movement that seeks to transcend the limits placed on us as mere humans, whether the feebleness of our bodies or our mental incapacities. Cederstrom and Spicer, devoted each month of a roller coaster year to a different way of improving themselves: January was Productivity, February their bodies, March their brains. June was for sex and September for money. Perhaps the trickiest was April, a month devoted to relationships.

Long before Superman or Batman made their first appearances, there was Zorro. Born on the pages of the pulps in 1919, Zorro fenced his way through the American popular imagination, carving his signature letter Z into the flesh of evildoers in Old Spanish California. Zorro is the original caped crusader, the first hero to have a band called the Avengers, and the character who laid the blueprint for the modern American superhero. In Zorro's Shadow, historian and Latin American studies expert Stephen J. C. Andes investigates the legends behind the mask of Zorro.

Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have – the ones that elicit our care and protection – but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards. Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty.

Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs.

Much of the world's landmass is already known. Deep sea and outer space are beyond most people's reach. It feels like there are fewer places left to discover. Psychedelics, on the other hand, reveal worlds that remain largely obscure. Altered states offer modern, 21st-century audiences boundless opportunities to explore what a human being can experience. In this book, I show you how to become a capable discovery-maker, sample-collecting naturalist, and rational thinker of visionary phenomena.

Since her introduction in 1959, Barbie’s impact has been revolutionary. Far from being a toy designed by men to oppress women, she was a toy invented by women to teach women what was expected of them, for better or for worse. Whether tarred-and-glittered as antifeminist puffery or celebrated as a feminist icon, Barbie has undeniably influenced generations of girls. In Forever Barbie, cultural critic, investigative journalist, and first-generation Barbie owner M. G. Lord uncovers the surprising story behind Barbie’s smash success.

Noah Lefevre, creator of Polyphonic, explores how our favorite music does more than entertain. From Aretha Franklin carving out her own space in what had been considered a man's world by reworking the chauvinistic lyrics to the 1967's hit "Respect," to Doja Cat's successful backlash against toxic fans of the digital age; from a broken amplifier on "Rocket 88" ushering in the distorted sounds of rock n' roll, to Kendrick Lamar's release of "Alright," which became the unofficial anthem to the BLM protests-each song mirrors the strife, change and progress of our country's narrative.

A groundbreaking history of the human mind told through our experience of dreams—from the earliest accounts to current scientific findings—and their essential role in the formation of who we are and the world we have made. "A resounding case for the mystery, beauty and cognitive importance...

This audio edition is read by the author, Andrew Gold, and includes an exclusive author Q&A. "Andrew Gold is the new Jon Ronson. Smart, funny, brave and deeply thoughtful, The Psychology of Secrets is an absolute must read" - Will Storr, bestselling author of The Status Game and The Science of...

Taylor Swift and Beyoncé aren't just pop megastars. They are working women whose astounding accomplishments defy patriarchal norms. And while not all women can be Rihanna or Dolly Parton or Reese Witherspoon, their successes help us understand the central role of everyday women in today's economy. Swiftynomics assesses the complex economic lives of American women. Drawing insights from pathbreakers like Taylor Swift, Misty Heggeness digs into the data, revealing women's hidden contributions and aspirations—the unexamined value they create by following their own ambitions.

Britain's empire has gone. Our manufacturing base is a shadow of its former self; the Royal Navy has been reduced to a skeleton. In military, diplomatic and economic terms, we no longer matter as we once did. And yet there is still one area in which we can legitimately claim superpower status: our popular culture.

When twelve-year-old Anne Shirley came to Avonlea, she quickly won everyone’s heart. Now, she’s five years older, almost a woman, and about to embark on a new adventure: becoming the teacher in her old Avonlea school. It’s an exciting year as Anne struggles to win over all her students, welcomes two new members to her family, and feels the first stirrings of love.