Popular Science

As a young father and a self-proclaimed “radically assimilated immigrant,” opinion editor Sohrab Ahmari realized that when it comes to shaping his young son’s moral fiber, today’s America is woefully lacking. For millennia, the world’s great ethical and religious traditions have taught that true happiness lies in pursuing virtue and accepting limits.

Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why.

Pink and pretty or predatory and hardened, sexualized girlhood influences our daughters from infancy onward, telling them that how a girl looks matters more than who she is. Somewhere between the exhilarating rise of Girl Power in the 1990s and today, the pursuit of physical perfection has been recast as a source - the source - of female empowerment. And commercialization has spread the message faster and farther, reaching girls at ever-younger ages.

Of all the white American pop music groups that hit the charts before the Beatles, only the Beach Boys continued to thrive throughout the British Invasion to survive into the 1970s and beyond. The Beach Boys helped define both sides of the era we broadly call the sixties, split between their early surf, car, and summer pop and their later hippie, counterculture, and ambitious rock.

In Meet Me at Luke’s, you can expect to find a treasure trove of insights, anecdotes, and life lessons drawn from the show's rich tapestry of relationships, small-town charm, and the enduring bond between a mother and daughter. With a warm stroll through the characters' lives and loves, the book explores how their world can enrich our own.

For more than a decade, New York University president John Sexton has used baseball to illustrate the elements of a spiritual life in a wildly popular course at NYU. Using great works of baseball literature as well as the actual game’s fantastic moments, its legendary characters, and its routine rituals - from the long-sought triumph of the 1955 Brooklyn Dodgers to the heroic achievements of players like the saintly Christy Mathewson and the sinful Ty Cobb to the loving intimacy of a game of catch between a father and son - Sexton teaches that through the game we can touch the spiritual dimensions of life.

“Let’s discuss . . .” These two words began the viral sensation that is @LandonTalks led by the sharp-witted, down-home, Mississippi-born Landon Bryant. If there’s one thing Landon knows, it’s the South. His anthropological dissections of customs and traditions celebrating all things Southern are a mix of humor, history, and head nodding. In his debut book, Landon discusses everything you've ever wanted to know about the South, including why they say the things they say, why they eat the things they eat, and what it really means when someone says, "Bless your heart."

In a world desperate for a glimpse of authenticity, Nobody Knows What They're Doing is a breath of fresh air that reveals the truths hiding between the lines of Instagram-friendly aphorisms and behind the words of the most inspirational TED talks. An honest look at the reality of creativity and the joy and difficulty of crafting good (and bad) art, this book is a must-listen for every exhausted creative, every starry-eyed dreamer, and every artist who is trying to make their way in the world - and keep a roof over their head while they do it.

Since its first issue on October 10, 1896, The New York Times Book Review has brought the world of ideas to the reading public. It is the publication where authors have been made, and where readers first encountered the classics that have enriched their lives. Now the editors have curated the Book Review’s dynamic 125-year history, which is essentially the story of modern American letters. Brimming with remarkable reportage, this book collects interesting reviews, never-before-heard anecdotes about famous writers, and spicy letter exchanges.

It seems like people are always talking about the end of the world, doesn't it? Y2K, the Mayan apocalypse, blood moon prophecies, nuclear war, killer robots, you name it. In Apocalypse Any Day Now, journalist Tea Krulos travels the country to try to puzzle out America's obsession with the end of days. Along the way he meets doomsday preppers - people who stockpile supplies and learn survival skills - as well as religious prognosticators and climate scientists, and much more.

In Pulphead, John Jeremiah Sullivan takes us on an exhilarating tour of our popular, unpopular, and at times completely forgotten culture. Simultaneously channeling the gonzo energy of Hunter S. Thompson and the wit and insight of Joan Didion, Sullivan shows us - with a laidback, erudite Southern charm that's all his own - how we really (no, really) live now.

Once literally demonized as "the Devil's lettuce" and linked to all manner of deviant behavior by the establishment's shameless antimarijuana propaganda campaigns, Cannabis sativa has lately been enjoying a long-overdue Renaissance. So now that the squares at long last seem ready to rethink pot's place in polite society, how, exactly, can members of this vibrant, innovative, life-affirming culture proudly and properly emerge from the underground - without forgetting our roots or losing our cool?

American culture loves Blackness. From music and fashion to activism and language, Black culture constantly achieves worldwide influence. Yet, when it comes to who is allowed to thrive from Black hipness, the pioneers are usually left behind as Black aesthetics are converted into mainstream success - and White profit. Weaving together narrative, scholarship, and critique, Lauren Michele Jackson reveals why cultural appropriation - something that's become embedded in our daily lives - deserves serious attention.

Martin A. Lee traces the dramatic social history of marijuana, from its origins to its emergence in the 1960s as a defining force in a culture war that has never ceased. Lee describes how the illicit marijuana subculture overcame government opposition and morphed into a dynamic, multibillion-dollar industry. Colorful, illuminating, and at times irreverent, this is a fascinating listen for recreational users and patients, students and doctors, musicians and accountants, Baby Boomers and their kids, and anyone who has ever wondered about the secret life of this ubiquitous herb.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

The Believer magazine presents a compendium of advice from producers, writers, and actors of The Daily Show, Saturday Night Live, Parks and Recreation, Late Show with David Letterman, The Hangover, and The Colbert Report, along with other musicians, cartoonists, New Yorker writers, and those similarly unqualified to offer guidance.

Dana Brown was a 21-year-old college dropout playing in punk bands and partying his way through downtown New York’s early-'90s milieu when he first encountered Graydon Carter, the legendary editor of Vanity Fair. After the two had a handful of brief interactions (mostly with Brown in the role of cater waiter at Carter’s famous cultural salons he hosted at his home), Carter saw what he believed to be Brown’s untapped potential, and on a whim, hired him as his assistant

Cool had a lot to do with sex, sex appeal, and sex roles. Girls have never received enough credit for the fantastic leap of the mind they took in the 60s. In these post-women's-power days, we've come to take a lot for granted. But when the 17-year-old girl from the comfortable home started adopting some of the attitudes of the black jazz musician, the lessons of centuries of class and gender indoctrination were dumped in the trash along with the pink plastic curlers.

It is increasingly in the media, but what exactly is culture jamming and how does it work? Culture jamming is a form of protest in which advertisements and other media messages are re-arranged or parodied in humorous or disturbing ways. The term covers a range of practices, including sabotaging billboards, spoofing well-known ads, and hoaxing the mainstream media.

Learn about the idea that everyone has 15 minutes of fame with iMinds insightful audio knowledge series.

Commenting on the increasingly fleeting nature of celebrity, in 1968 artist Andy Warhol quipped: "In the future, everyone will be world-famous for 15 minutes." In a 21st-century world of reality TV and youtube, it appears Warhol's prediction has come true. The changing nature of celebrity over time is an interesting backdrop to today's short-lived fame.