Popular Science

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

The Handmaid’s Tale Psychology: Seeing Off Red delves into the psychology of the characters and events depicted in each version of Atwood’s epic, both in print and on screen. Through 18 chapters, psychologists and therapists look deeply into the fiction, analyzing it both personally and professionally to unearth its message about real human truths. Topics include oppression, resistance, power, identity, violence, post-traumatic stress versus post-traumatic growth, good versus evil, morality versus mortality, spirituality versus religion, helplessness versus hopefulness, and more.

A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.

Fundamentalism and American Culture has long been considered a classic in religious history, and to this day remains unsurpassed. Now available in a new edition, this highly regarded analysis takes us through the full history of the origin and direction of one of America's most influential religious movements.

Britain's empire has gone. Our manufacturing base is a shadow of its former self; the Royal Navy has been reduced to a skeleton. In military, diplomatic and economic terms, we no longer matter as we once did. And yet there is still one area in which we can legitimately claim superpower status: our popular culture.

As two-income families find themselves ever more time-poor, many look to outsource to cleaners, nannies, and care workers. More and more, it would seem, people are finding themselves without either the emotional or the financial resources to take care of themselves and each other. The home, rather than an escape from the work and its pressures, is in fact an extension of it. After Work is a crucial corrective to this trend, extending its attention beyond paid jobs to the impact of domestic work upon familial relationships, social bonds, and our conceptions of domestic space.

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

Culture Smart! provides essential information, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships.

Ce livre est le récit d’une rencontre avec un pays, avec la saisissante diversité géographique et humaine de la France, avec des lieux qui disent : ce que nous sommes, notre héritage, ce qui nous lie et nous relie.

A collection of non-fiction essays about the counter-culture of the 1960s that dives deep into the issues that marked the era: female empowerment, increasing freedom around sexuality, vibrant subcultures, and the rise of psychedelic drugs. In this sprawling work, Wolfe profiles Playboy founder Hugh Hefner and compares him to Jay Gatsby, interviews one of the first women to get breast implants, and hangs out with freewheeling surfers (aka The Pump House Gang).

24 and Philosophy is a book you just can't do without. It's all here, folks: the reason presidents trust him; how Jack cuts through the lies and ambiguities; why he puts his life on the line for others; and how he knows which knee cap to blow out to get that all-important next lead. With the help of 20 "24 crazed" philosophers, you'll figure out what makes this guy tick, and much much more.

This book introduces important concepts in philosophy through the vast array of provocative issues raised by the series, such as the ethics of the Prime Directive, Star Trek's philosophy of peace, Data and Voyager's Doctor as persons, moral relativism and the Federation's quest for liberation, the effect of alternate universes on reality and identity, the Borg as transhumanists, Federation Trekonomics, Star Trek's secular society, and much, much more!

From three-inch fang blennies to thirty-foot prehistoric crocodiles, from gaboon vipers to Neanderthals, Bite is a fascinating journey through the natural, scientific, and cultural history of something right in front of—or in—our faces: teeth. In Bite, zoologist Bill Schutt makes a...

This work dissects the origin and growth of superhero comic books, their major influences, and the creators behind them. It demonstrates how Batman, Wonder Woman, Captain America and many more stand as time capsules of their eras, rising and falling with societal changes, and reflecting an amalgam of influences. The book covers in detail the iconic superhero comic book creators and their unique contributions in their quest for realism, including Julius Schwartz and the science-fiction origins of superheroes.

From medieval robots and Boolean algebra to facial recognition, artificial neural networks, and adversarial patches, this fascinating history takes listeners on a vast tour through the world of artificial intelligence. Award-winning author Clifford A. Pickover explores the historic and current applications of AI in such diverse fields as computing, medicine, popular culture, mythology, and philosophy, and considers the enduring threat to humanity should AI grow out of control.

Drink investigates the history of this Jekyll and Hyde of fluids, tracing mankind's love/hate relationship with alcohol from ancient Egypt to present day. Drink further documents the contribution of alcohol to the birth and growth of the United States, taking in the War of Independence, Pennsylvania Whiskey revolt, slave trade, and failed experiment of national Prohibition. Finally, it provides a history of the world's most famous drinks - and drinkers. Packed with trivia and colorful characters, Drink amounts to an intoxicating history of the world.

George R. R. Martin's New York Times best-selling epic fantasy book series, A Song of Ice and Fire, and the HBO television show adapted from it, have earned critical acclaim and inspired fanatic devotion. This book delves into the many philosophical questions that arise in this complex, character-driven series, including: Is it right for a "good" king to usurp the throne of a "bad" one and murder his family? How far should you go to protect your family and its secrets?

A physicist explains daily phenomena from the mundane to the magisterial. Take a look up at the stars on a clear night and you get a sense that the universe is vast and untouchable, full of mysteries beyond comprehension. But did you know that the key to unveiling the secrets of the cosmos is as...

Jumping the Shark is the precise moment when things go terrible bad for a beloved something or someone. From music legends to sports heroes, from talk show hosts to politicians, Jump the Shark catalogs these priceless moments when the magic vanishes.

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.