Popular Science

Follow a crawling baby around and you’ll see that right from the beginning, nothing excites us more than something new and different. Our unique human brains are biologically primed to engage with and even generate novelty, from our ancestors’ first bow and arrow to the latest tablet computer. This “neophilia” has enabled us to thrive in a world of cataclysmic change, but now, we confront an unprecedented deluge of new things, from products to information, which has quadrupled in the past 30 years and shows no sign of slowing.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

This is Diablo's captivating fish-out-of-water story of her yearlong walk on the wild side, from quiet gentlemen's clubs to multilevel sex palaces and glassed-in peep shows. In witty prose she gives readers a behind-the-scenes look at this industry through a writer's keen eye, chronicling her descent into the skin trade and the effect it had on her self-image and her relationship with her now husband.

First there was Buffy the Vampire Slayer; then its spin-off, Angel; then the cult hit Firefly and its follow-up film, Serenity. They all had two things in common: their creator, Joss Whedon...and their surprising psychological depth. Revisit the worlds of Joss Whedon...with trained psychologists at your side. What are the psychological effects of constantly fighting for your life? Why is neuroscience the Whedonverse's most terrifying villain? How can watching Joss' shows help you take on your own psychological issues?

For many outsiders, Thailand still conjures up images of the East at its most mysterious and enchanting - a view largely formed by Hollywood films like The King and I. Never conquered by foreigners, this proud and ancient land has been shaped by Buddhism, the monarchy, and the military. Today, it is ranked among the tiger economies of Southeast Asia. It is a manufacturing powerhouse, the world’s largest rice exporter, and a tourist paradise that welcomes 22 million visitors a year to its beach resorts and its vibrant capital, Bangkok.

El intenso y poderoso lenguaje de Gabriela Mistral queda de manifiesto en las vivenciales páginas de estos sorprendentes Cuadernos de asuntos varios de la autora: las lucideces, los ánimos, las desventuras, las alucinaciones, las verdades muchas y de siempre, ¿por qué no las fabulaciones? Con esa donosa manera de contar–“mi bendita lengua”, “mi lengua viva”–, nos revela ahora su vida desde ella misma, “echando a la hoguera cuanto es mío”.

In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging.

In the days before cheap air travel, families didn’t so much take vacations as survive them. Between home and destination lay thousands of miles and dozens of annoyances, and with his family Richard Ratay experienced all of them - from being crowded into the backseat with noogie-happy older brothers, to picking out a souvenir only to find that a better one might have been had at the next attraction, to dealing with a dad who didn’t believe in bathroom breaks.

The night Brad Warner learns that his childhood friend Marky has died, Warner is about to speak to a group of Zen students in Hamburg, Germany. It’s the last thing he feels like doing. What he wants to do instead is tell his friend everything he never said, to explain Zen and what he does for a living and why he spends his time “Sitting. Sitting. Sitting. Meditating my life away as it all passes by. Lighting candles and incense. Bowing to nothing.” So, as he continues his teaching tour through Europe, he writes to his friend all the things he wishes he had said.

In the age of Trump, our society is defined by fear. Indeed, three out of four Americans say they feel more fearful today than they did only a couple decades ago. But are we living in exceptionally perilous times? In his best-selling work The Culture of Fear, sociologist Barry Glassner demonstrates it is our perception of danger that has increased, not the actual level of risk.

In a world desperate for a glimpse of authenticity, Nobody Knows What They're Doing is a breath of fresh air that reveals the truths hiding between the lines of Instagram-friendly aphorisms and behind the words of the most inspirational TED talks. An honest look at the reality of creativity and the joy and difficulty of crafting good (and bad) art, this book is a must-listen for every exhausted creative, every starry-eyed dreamer, and every artist who is trying to make their way in the world - and keep a roof over their head while they do it.

New York Times best-selling author, comedian, and actor Patton Oswalt shares his entertaining memoir about coming of age as a performer and writer in the late '90s while obsessively watching classic films at the legendary New Beverly Cinema in Los Angeles. Between 1995 and 1999, Patton Oswalt lived with an unshakeable addiction. It wasn't drugs, alcohol, or sex. It was film.

Alone among the creatures of the world, man suffers a pang both bitter and sweet. It is an ache for the homecoming. The Greeks called it nostalgia. Post-modern man, homeless almost by definition, cannot understand nostalgia. If he is a progressive, dreaming of a utopia to come, he dismisses it contemptuously, eager to bury a past he despises. If he is a reactionary, he sentimentalizes it, dreaming of a lost golden age. In this profound reflection, Anthony Esolen explores the true meaning of nostalgia and its place in the human heart.

Joel Golby's writing for Vice and The Guardian, with its wry observation and naked self-reflection, has brought him a wide and devoted following. Now, in his first book, he presents a blistering collection of new and newly expanded essays - including the achingly funny viral hit "Things You Only Know When Both Your Parents Are Dead." In this audiobook, he travels to Saudi Arabia, where he acts as a perplexed bystander at a camel pageant; offers a survival guide for the modern dinner party (i.e. how to tactfully escape at the first sign of an adult board game); and more.

Reality TV. Celebutantes. YouTube. Sex Tapes. Gossip Blogs. Drunk Driving. Tabloids. Drug Overdoses. Is this entertainment? Why do we keep watching? What does it mean for our kids? In the last decade, the face of entertainment has changed radically - and dangerously, as addiction specialist Dr. Drew Pinsky and business and entertainment expert Dr. S. Mark Young argue in this eye-opening new book.

Having treated some of the world's most successful people, psychotherapist "Dr. Paul" sets out to answer why so many people who have everything end up feeling like their achievements are never enough - as well as what that pattern can reveal about ourselves and the society in which we live. The exclusivity of living behind the velvet rope or the gilded gate doesn't guarantee happiness for the rich, famous, and powerful; there are downsides to attainment as well.

Does it take faith to be a Jedi? Are droids capable of thought? Should Jar Jar Binks be held responsible for the rise of the Empire? Presenting entirely new essays, no aspect of the myth and magic of George Lucas's creation is left philosophically unexamined in The Ultimate Star Wars and Philosophy.

In Faking It, Lux Alptraum tackles the topic of seemingly dishonest women; investigating whether women actually lie, and what social situations might encourage deceptions both great and small. Using her experience as a sex educator and former CEO of Fleshbot (the foremost blog on sexuality), first-hand interviews with sexuality experts and everyday women, Alptraum raises important questions: Are lying women all that common - or is the idea of the dishonest woman a symptom of male paranoia? Are women trying to please men, or just avoid their anger?

In The Way We All Became the Brady Bunch, TV and pop culture writer Kimberly Potts will draw upon her deep knowledge of and appreciation for The Brady Bunch and television and pop culture history, as well as her contacts, connections, and experience, to provide an industry insider narrative of The Brady Bunch. With fresh interviews, The Way We All Became the Brady Bunch will examine the show's lasting effects on its audience and take listeners behind the scenes and into the lives of our most beloved characters.

Since 1998, MTV’s The Challenge has tested competitors’ physical, mental, and emotional endurance. Some go on to become Challenge legends, going down in history as players who changed the game forever. But for each champion, there are dozens more who try and fail to earn the title. In her time covering the show, pop culture journalist and Challenge superfan Sydney Bucksbaum has gotten to know many of the champs, gaining an insider’s knowl­edge of what goes into making a winning strategy—and how difficult it is to actually pull it off.