Popular Science

While the success of Disneyland is largely credited to Walt and Roy Disney, there was a third, mostly forgotten dynamo instrumental to the development of the park: fast-talking Texan C. V. Wood. Three Years in Wonderland presents the never-before-told, full story of "the happiest place on earth".

The world needs to change. We have unleashed an ecological mega-crisis which is threatening the future of life on Earth. The actions we take over the next decade are critical. They will determine the destiny of our descendants and the fate of our world. How Soon Is Now presents a compelling manifesto for personal and planetary change. It proposes a revolutionary new narrative for a unified social movement. Through global cooperation, we can face this collective threat ecologically, socially, politically and spiritually.

The first comprehensive history of Hollywood's high-flying career women during the studio era, Nobody's Girl Friday covers the impact of the executives, producers, editors, writers, agents, designers, directors, and actresses who shaped Hollywood film production and style, led their unions, climbed to the top during the war, and fought the blacklist. Based on a decade of archival research, author J. E. Smyth uncovers a formidable generation working within the American film industry and brings their voices back into the history of Hollywood.

Some events that transform a nation are frozen in time. Others pass with little public awareness and we only appreciate their momentous nature long after they occurred. Regardless, these events are few and - almost always - far between. But 50 years ago, in 1969, four such events took place within the span of only 100 days. In this book, cultural historian Harlan Lebo looks back at the first Moon landing, the Manson family murders, Woodstock, and the birth of the Internet to tell the story of how each event shaped the nation and how we perceive ourselves.

Americans are losing the freedom to make sense of daily choices - teachers can't maintain order in the classroom, managers are trained to avoid candor, schools ban tag, and companies plaster inane warnings on everything: "Remove Baby Before Folding Stroller". Philip K. Howard’s urgent argument is full of examples, often darkly humorous. What’s at stake, Howard explains in this seminal book, is the vitality of American culture.

What do we see when we watch reality television? Sociologist and TV lover Danielle J. Lindemann takes a long, hard look in the “funhouse mirror” of this genre, from countless rose ceremonies on The Bachelor to the White House and more (so much more!). Beginning with the first episodes of The Real World, reality TV has not only remade our entertainment and cultural landscape—it also uniquely refracts our everyday experiences and social topography.

Waffle House has long been touted as an icon of the American South. The restaurant's consistent foregrounding as a resonant symbol of regional character proves relevant for understanding much about the people, events, and foodways. Smothered and Covered: Waffle House and the Southern Imaginary is the first book to socioculturally assess the chain within the field of contemporary food studies. In this groundbreaking work, Ty Matejowsky argues that Waffle House's often beleaguered public persona is informed by various complexities and contradictions.

We as a society are self-censoring at record rates. Say the wrong thing at the wrong moment to the wrong person and the consequences can be dire. Think that everyone should be treated equally regardless of race? You're a racist who needs to be kicked out of the online forum that you started. Believe there are biological differences between men and women? You're a sexist who should be fired with cause. Argue that people should be able to speak freely within the bounds of the law?

As Daphné B. obsessively watches YouTube makeup tutorials and haunts Sephora’s website, she’s increasingly troubled by the ways in which this obsession contradicts her anti-capitalist and intersectional feminist politics. In this poetic treatise, she rejects the false binaries of traditional beauty standards and delves into the celebrities and influencers who have shaped the reflection she sees in the mirror. At once confessional and essayistic, Made-Up is a meditation on the makeup that colors, that obscures, that highlights who we are and who we wish we could be.

In this book, Lee McIntyre argues that what distinguishes science from its rivals is what he calls "the scientific attitude" - caring about evidence and being willing to change theories on the basis of new evidence. The history of science is littered with theories that were scientific but turned out to be wrong; the scientific attitude reveals why even a failed theory can help us to understand what is special about science.

In a fun and accessible way, Star Trek Psychology delves deep into the psyches of the show's well-known and beloved characters. The trailblazing franchise spans five TV series, 13 films, and countless novelizations. It celebrated, as no other form of entertainment had before, a world filled with space-traveling dreams and human diversity. In the process, it became one of the oldest and most popular sci-fi franchises of all time.

More than half a century since Roswell, UFOs have been making headlines again. On December 17, 2017, the New York Times ran a front-page story about a Pentagon program called the Advanced Aerospace Threat Identification Program. The article hinted, and its sources clearly said in subsequent interviews, that some of the ships in question couldn't be linked to any country. The implication was that they might be linked to other solar systems. The UFO community - those who had been thinking about, seeing, and analyzing UFOs for years - was surprisingly skeptical of the revelation.

A rollicking, myth-busting history of sex that moves from historical attempts at birth control to Hildegard von Bingen’s treatise on the female orgasm, demystifying plenty of urban legends along the way. Roman physicians told female patients they should sneeze out as much semen as possible...

As the 1960s drew to a close, the United States was coming apart at the seams. From August 1969 to August 1970, the nation witnessed 9,000 protests and 84 acts of arson or bombings at schools across the country. It was the year of the My Lai massacre investigation, the Cambodia invasion, Woodstock, and the Moratorium to End the War. The American death toll in Vietnam was approaching 50,000, and the ascendant counterculture was challenging nearly every aspect of American society.

The Secret Life of Science is a dispatch from the frontlines of modern science. It paints a startling picture of a complex scientific ecosystem that has become the most competitive free-market environment on the planet. It reveals how big this ecosystem really is, what motivates its participants, and who reaps the rewards.

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

Horror films promise an experience: fear. But how exactly do filmmakers pull this off? The truth is, there's more to it than just loud noises and creepy images. With the affection of a true horror fan and the critical analysis of a scientist, Nesseth explains how audiences engage horror with both their brains and bodies, and teases apart the elements that make horror films tick. Nightmare Fuel covers everything from jump scares to creature features, serial killers to the undead, and the fears that stick around to those that fade over time.

This first full-scale history of the development of the American suburb examines how "the good life" in America came to be equated with the a home of one's own surrounded by a grassy yard and located far from the urban workplace. Integrating social history with economic and architectural analysis, and taking into account such factors as the availability of cheap land, inexpensive building methods, and rapid transportation, Kenneth Jackson chronicles the phenomenal growth of the American suburb from the middle of the 19th century to the present day.

Ghosted follows the journey of paranormal investigations from the Victorian era to the modern day, examining how our fascination with ghost hunting has changed alongside technology and culture. Where we once gathered around tables, observing and recording every movement of the medium, we now take electronic equipment and app-laden phones around haunted locations to catch ghosts digitally.