Popular Science

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

A rising Gen Z star empowers members of her generation to embrace conservative values and to rise up and fight for the future and those who will come after us Gen Z has the power to change the world. As the largest emerging demographic in American history, Gen Z is at the center of a cultural...

Cool had a lot to do with sex, sex appeal, and sex roles. Girls have never received enough credit for the fantastic leap of the mind they took in the 60s. In these post-women's-power days, we've come to take a lot for granted. But when the 17-year-old girl from the comfortable home started adopting some of the attitudes of the black jazz musician, the lessons of centuries of class and gender indoctrination were dumped in the trash along with the pink plastic curlers.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

It is increasingly in the media, but what exactly is culture jamming and how does it work? Culture jamming is a form of protest in which advertisements and other media messages are re-arranged or parodied in humorous or disturbing ways. The term covers a range of practices, including sabotaging billboards, spoofing well-known ads, and hoaxing the mainstream media.

Learn about your world with iMinds Specialist Series. Have a particular interest? Recognize gaps in your knowledge? iMinds Specialist works across each of our 12 categories bringing you targeted information to broaden your mind.

Pop Culture, Volume 1, looks at the history of fireworks, the role of culture jamming, the phenomenon of the flash mob, the dance style called krumping, the "mocumentary" film genre, and the street art called Stencil Art.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

Learn about the idea that everyone has 15 minutes of fame with iMinds insightful audio knowledge series.

Commenting on the increasingly fleeting nature of celebrity, in 1968 artist Andy Warhol quipped: "In the future, everyone will be world-famous for 15 minutes." In a 21st-century world of reality TV and youtube, it appears Warhol's prediction has come true. The changing nature of celebrity over time is an interesting backdrop to today's short-lived fame.

Let's zoom in to the Internet, that magnificent new world for latter-day explorers, so much more vast than any realm discovered by Columbus or Magellan. Zealous enthusiasts point to how much more knowledge the average person can access, predicting better students, better workers, better minds and citizenship. Pessimists perceive a dumbing down that spread users too thin, resulting in shallowness that could be lethal to politics, to clear thinking. Is Google making us stupid? Let's weigh the evidence.

Happy Singlehood charts a way forward for singles to live life on their terms, and shows how everyone - single or coupled - can benefit from accepting solo living. Based on personal interviews, quantitative analysis, and extensive review of singles' writings and literature, author Elyakim Kislev uncovers groundbreaking insights on how unmarried people create satisfying lives in a world where social structures and policies are still designed to favor marriage.

Along with Batman, Spider-Man, and Superman, the Joker stands out as one of the most recognizable comics characters in popular culture. While there has been a great deal of scholarly attention on superheroes, very little has been done to understand supervillains. This is the first academic work to provide a comprehensive study of this villain, illustrating why the Joker appears so relevant to audiences today.

A physicist explains daily phenomena from the mundane to the magisterial. Take a look up at the stars on a clear night and you get a sense that the universe is vast and untouchable, full of mysteries beyond comprehension. But did you know that the key to unveiling the secrets of the cosmos is as...

Bob Dylan is many things to many people. Each Bob Dylan joins a collective cast that has made up his persona for more than 50 years. No version of Dylan turns out uncomplicated, but the postmillennial manifestation seems peculiarly contrary - a tireless and enterprising antiquarian; a creator of singular texts and sounds through promiscuous poaching; an artist of innovation and uncanny renewal. The collection of essays does justice to this difficult Bob Dylan by examining his method and effects through a disparate set of viewpoints.

The Behind the scenes Story of the network that Shaped a generation. SLIMED! is the first oral history to chronicle the surprisingly complex, wonderfully nostalgic, and impressively compelling story of Nickelodeon, the first kids’ network. Beginning as a DIY start-up in the late seventies, the network forged ahead through the early eighties with a tiny band of young artists and filmmakers, transforming itself into a cultural force in the late eighties and nineties that would change everything about cable television, television in general, animation, and children’s entertainment.

We live in a culture that prizes memory - how much we can store, the quality of what’s preserved, how we might better document and retain the moments of our life while fighting off the nightmare of losing all that we have experienced. But what if forgetfulness were seen not as something to fear - be it in the form of illness or simple absentmindedness - but rather as a blessing, a balm, a path to peace and forgiveness?

The landscape that the Brat Pack memorialized is rich with cultural themes and significance, and has influenced an entire generation who still believe that life always turns out like an '80s movie. You Couldn't Ignore Me If You Tried takes us back to that era, through Susannah Gora's interviews with key players such as Molly Ringwald, Anthony Michael Hall, Judd Nelson, Andrew McCarthy, and John Cusack, and mines all the material from the movies to the music to the way the films were made to show how they helped shape our visions for romance, friendship, society, and success.

Think of this collection of short comedic essays on politics, life, and more as a field guide for life. Social media darling Brittlestar brings listeners a book of essays similar to his online presence. In these essays, he provides a voice of reason by approaching some of the folly and absurdity in the world of social media and politics—not to mention the just plain dumbness of humanity—with a dose of common sense and modern reasoning.

A diabolically sinister but clownish villain, Joker is a symbolically rich and philosophically fascinating character. With his enigmatic motivations, infectious irreverence, and selfless devotion to evil, Joker never fails to provoke a host of philosophical questions. Bringing together essays by a diverse panel of acclaimed scholars and philosophers, this engaging book delves into the motivations, psychology, and moral philosophy of the character for whom mayhem and chaos are a source of pure delight.

Much of the world's landmass is already known. Deep sea and outer space are beyond most people's reach. It feels like there are fewer places left to discover. Psychedelics, on the other hand, reveal worlds that remain largely obscure. Altered states offer modern, 21st-century audiences boundless opportunities to explore what a human being can experience. In this book, I show you how to become a capable discovery-maker, sample-collecting naturalist, and rational thinker of visionary phenomena.

Does the number of children gunned down double each year? Does anorexia kill 150,000 young women annually? Do white males account for only a sixth of new workers? Startling statistics shape our thinking about social issues. But all too often, these numbers are wrong. This book is a lively guide to spotting bad statistics and learning to think critically about these influential numbers. Damned Lies and Statistics is essential listening for everyone who reads or listens to the news....