Practical Research

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Condensing the most important topics in all of clinical research in an easy-to-understand presentation. The 20 percent of what you need to know in order to be 80 percent proficient! The authors who have operated various levels of businesses in the clinical research industry since 2005 believe that more practical information pertaining to clinical research needs to be accessible to individuals who are new to the industry or are curious about entering the rewarding world of clinical trials.

The Bible is rich with leadership gold. But we haven't mined it for all it's worth. Leaders know a lot about the Bible and a lot about leadership — separately. We haven't yet explored the depths of the Bible as a primary source for leadership insight. This book aims to change that.

There is much that we can neither predict nor control—but we can significantly improve our odds of favorable outcomes in both work and life. By developing an intuitive understanding of risk, chance, and uncertainty, we can harness the power of the randomness all around us to positively impact our lives.

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

The Neurology of Suggestion is the one book that will have anyone who has studied or uses hypnosis or hypnotherapy scratching my head and wondering whether they have been getting it wrong for all these years. Based upon centuries of mesmerism, suggestopedia, hypnosis, and hypnotherapy tradition, this book is bold enough to shatter myths while updating theory with scientific findings in the field of neurology and other science.

Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it’s more important than ever for scientists and physicians to be heard. But there’s a challenge. To get people to listen, you can’t communicate in writing alone anymore. You need to speak up and be seen—onstage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren’t taught at university or medical school.

Have you ever wondered what the metaverse, the blockchain, cryptocurrencies, NFTs, DeFi, and virtual reality are? Do these words even mean anything to you? Are they likely to ever impact your life? Well, this is what this book sets out to explore.

Understanding NLP (Neuro-Linguistic Programming) is much more valuable when you have specific applications such as ways to improve your mind, your health, and your performance. This audiobook introduces you to several ways you can immediately apply the concepts and move toward lasting change.

Learn practical applications for mental health/behavioral and medical and dental clients and patients using the theories and techniques taught by Dave Elman to thousands of medical and dental practitioners. This concise book is the capstone of the series based upon Elman’s work. This includes using a variety of techniques that take three or less minutes to perform.