Practical Research

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

There is much that we can neither predict nor control—but we can significantly improve our odds of favorable outcomes in both work and life. By developing an intuitive understanding of risk, chance, and uncertainty, we can harness the power of the randomness all around us to positively impact our lives.

Writing persuasive opinion articles is a skill that can be learned, so Scott created this practical guide Scott to writing op-eds. In That’s What You Think, Scott explains the importance of op-eds, how to express opinions effectively so readers will listen, how the process works at news organizations and how not to alienate the editors you want to impress. Scott also stresses that in today's political climate, not everyone will agree with your opinion or want to hear your opinion, so writers must be prepared for a backlash.

Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it’s more important than ever for scientists and physicians to be heard. But there’s a challenge. To get people to listen, you can’t communicate in writing alone anymore. You need to speak up and be seen—onstage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren’t taught at university or medical school.

The Neurology of Suggestion is the one book that will have anyone who has studied or uses hypnosis or hypnotherapy scratching my head and wondering whether they have been getting it wrong for all these years. Based upon centuries of mesmerism, suggestopedia, hypnosis, and hypnotherapy tradition, this book is bold enough to shatter myths while updating theory with scientific findings in the field of neurology and other science.

Launch your book and leverage it to dominate your market as a thought leader Moustafa Hamwi is a multiple bestselling author, speaker, executive coach, and the founder of Passionpreneur Publishing—and he doesn't even like writing! He popularized the phrase "Author = Authority" and developed The Guided Author System by distilling expertise from some of the finest bestselling authors.

Understanding NLP (Neuro-Linguistic Programming) is much more valuable when you have specific applications such as ways to improve your mind, your health, and your performance. This audiobook introduces you to several ways you can immediately apply the concepts and move toward lasting change.