Product Business

At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if it's customers that you are after, you've got to be able to paint a picture of your product that makes people want it.

Agile doesn’t just change how teams work. It also changes how teams are led. Agile requires a radically different approach to leadership, one that puts business, design, and engineering at equal levels - where they must work as peers. This is called "lateral leadership", but it creates a challenge for roles like product management. Agile leadership requires teams to align around a committed vision and support it in the best possible way without formal authority.

People often debate whether Agile and Lean are the same or different. This audiobook is made to introduce you to the core values and principles of both Agile and Lean methodologies and will hopefully answer some of the common questions about them.

Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise.

Optimize your software development process and product management! Develop complex project solutions with srcum agile framework! Scrum is a process framework in which team members can deal with a wide variety of complex and ever-changing problems in a creative fashion while at the same time remaining productive and delivering products that meet or exceed expectations. While scrum is relatively lightweight and easy to understand at a basic level, it can also be extremely complex and take years to master.

Thing First details UX Consultant Joe Natoli's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He shares countless lessons learned from more than 30 years as a UX consultant to Fortune 500, 100, and US government organizations—including a few he's learned the hard way.

A huge number of products come to store shelves every year. But many experts estimate 90 percent of them fail and leave the shelves just as quickly. Why the unpredictability? Why the failures? We believe it’s the absence of clarity, and clarity comes when all participants are willing to be vulnerably honest about their needs. The Consumer Clarity Approach is specifically designed to create the clarity required to create great ideas that meet the consumer’s real needs, and can break through the chaos in the marketplace.

Sell Your Way to Success on Shopify provides a detailed step-by-step guide on how to get started on Shopify, drawing on the author's experience in setting up a Shopify store for Changemakers Publishing, which features about 200 books by the author. She also helps sellers set up Shopify stores. For a new seller, the audiobook discusses how to decide on brand identity, product line, and store name.

This affiliate marketing audiobook seeks to solve the following common yet fatal problems hounding both newbie and veteran affiliate marketers.

Learn how to market your product today. In this audiobook, we'll talk about social media, the different social media platforms available, and how you can leverage them today so that you can get your products and services to the largest number of people on the Internet.

This audio, from the acclaimed writer and narrator, Russell Webster, uses a musical accompaniment, to highlight the effectiveness of NLP when selling a product, or simply interacting with another person. Incredibly good listening and full of very useful techniques that are easy to apply to everyday life and even general communication and interaction with others. A best seller! This revolutionary audio pulls heavily upon NLP (Neuro Linguistic Programming) which is considered to be at the cutting edge of modern communication.

Myths aren't just for the ancient Romans and Greeks. In the age of the internet, there are many myths associated with creating and selling self-help and similar learning content products. Many of these myths are repeated by major "gurus" of the industry - despite the eventual destruction they can cause to your business.

Job interview? There's no stress for you. Just excitement that you will crush your next job interview with confidence and ease! Because you have the audiobook. Hired by Walt Disney World, Meijer Super Centers, the US Military, the US Postal Service, four-star restaurants, and the owner of seven different businesses, author Brian Mahoney gives you real-world expert advice from real-world experience on getting hired...by crushing your job interview with confidence and ease.

Julie’s 20 years of learning since adulthood are contained in 20 simple tips within this short, accessible book. Relax, take a listen, know that you too can live a happy and fulfilled life, and learn how not to let your demons win. You are not alone. And your alternate future begins right now!

This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.

Do you want to make money with your laptop and travel the world? Do you wonder if you can make a good living online? Are you tired from your 9-5 job (or do you have no job)? Do you want to be your own boss? It's time to break free from bondage.

Creating Your Products, from Books to Blogs is a part of The Complete Guide to Email Marketing series. It deals with how to create a PDF or self-publish your book, and how to turn your blogs into books.

Social media marketing is a game-changer for any brand today, but of course, you also have to do it right. When you take the right steps, it is endlessly rewarding. There are a lot of things that go into the process - for example, you have to select the right social media platform for your business, narrow down your target audience, schedule posts, determine what type of content you want to make, and then maintain the consistency along with several other marketing strategies that you need to apply.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

Do you ever wonder what the top 10 most successful products on Shark Tank were? Now you can find out! Introducing the top 10 most successful products. Listen as you learn the success of the entrepreneurs' background and how their ideas came about. Learn what they had learned and how you yourself can be a successful business owner!