Product Business
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Lean Customer Development
- Building Products Your Customers Will Buy
- Auteur(s): Cindy Alvarez
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
- Date de publication: 2021-02-05
- Langue: Anglais
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Trajectory: Startup
- Ideation to Product/Market Fit - A Handbook for Founders and Anyone Supporting Them
- Auteur(s): Dave Parker
- Narrateur(s): Dave Parker
- Durée: 8 h et 6 min
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People often spend years on working on startup ideas that fail - and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. Parker shares advice on: what makes a good idea that makes money; recruiting and working with cofounders; asking customers what product they want (customer development); how to build a tech product even as a non-tech founder; and more.
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Trajectory: Startup
- Ideation to Product/Market Fit - A Handbook for Founders and Anyone Supporting Them
- Narrateur(s): Dave Parker
- Durée: 8 h et 6 min
- Date de publication: 2021-05-18
- Langue: Anglais
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Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Hooked: How to Build Habit-Forming Products
- Auteur(s): Nir Eyal, Ryan Hoover
- Narrateur(s): Nir Eyal
- Durée: 4 h et 40 min
- Version intégrale
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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If it wasn't so short, I wouldn't have finished it
- Écrit par Jeremy Parkin le 2021-12-04
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Hooked: How to Build Habit-Forming Products
- Narrateur(s): Nir Eyal
- Durée: 4 h et 40 min
- Date de publication: 2014-01-22
- Langue: Anglais
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Prix courant: 16,11$ ou 1 crédit
Prix réduit: 16,11$ ou 1 crédit
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Auteur(s): Rick Cesari, Ron Lynch
- Narrateur(s): R.C. Bray
- Durée: 5 h et 32 min
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In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- Écrit par Topia Violins le 2022-04-23
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- Auteur(s): Annie Jean-Baptiste
- Narrateur(s): Janina Edwards
- Durée: 7 h et 42 min
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This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
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Actionable guide to product inclusion.
- Écrit par kishawna le 2022-05-10
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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- Narrateur(s): Janina Edwards
- Durée: 7 h et 42 min
- Date de publication: 2020-09-29
- Langue: Anglais
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This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Art of Explanation
- Making Your Ideas, Products, and Services Easier to Understand
- Auteur(s): Lee LeFever
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 18 min
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Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.
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LIFE CHANGING BOOK!!
- Écrit par Amazon Customer le 2023-03-27
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The Art of Explanation
- Making Your Ideas, Products, and Services Easier to Understand
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 18 min
- Date de publication: 2014-06-24
- Langue: Anglais
- You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
- Auteur(s): Mik Kersten
- Narrateur(s): Edward Bauer
- Durée: 6 h et 59 min
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In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the age of software. If you're driving your organization's transformation at any level, this is the audiobook for you.
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More on this topic welcome
- Écrit par Laura3 le 2018-11-28
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Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
- Narrateur(s): Edward Bauer
- Durée: 6 h et 59 min
- Date de publication: 2018-11-15
- Langue: Anglais
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In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. If you're driving your organization's transformation at any level, this is for you....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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How to License Your Million Dollar Idea
- Auteur(s): Harvey Reese
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 53 min
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Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for. He gives you the nuts and bolts information on patents, negotiating the deal, and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune.
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How to License Your Million Dollar Idea
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 53 min
- Date de publication: 2006-11-29
- Langue: Anglais
- Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Good for beginners
- Écrit par Mr. P le 2021-09-27
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
- Date de publication: 2018-03-20
- Langue: Anglais
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Overcrowded
- Designing Meaningful Products in a World Awash with Ideas
- Auteur(s): Roberto Verganti
- Narrateur(s): Don Hagen
- Durée: 7 h et 38 min
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The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.
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Thank you Doctor for the inspiration!
- Écrit par Utilisateur anonyme le 2023-11-03
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Overcrowded
- Designing Meaningful Products in a World Awash with Ideas
- Narrateur(s): Don Hagen
- Durée: 7 h et 38 min
- Date de publication: 2017-01-13
- Langue: Anglais
- In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Product Management in Practice (2nd Edition)
- A Practical, Tactical Guide for Your First Day and Every Day After
- Auteur(s): Matt LeMay
- Narrateur(s): Matt LeMay, Sara Powell
- Durée: 10 h et 11 min
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Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.
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Product Management in Practice (2nd Edition)
- A Practical, Tactical Guide for Your First Day and Every Day After
- Narrateur(s): Matt LeMay, Sara Powell
- Durée: 10 h et 11 min
- Date de publication: 2023-07-18
- Langue: Anglais
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Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Design Like Apple
- Seven Principles for Creating Insanely Great Products, Services, and Experiences
- Auteur(s): John Edson
- Narrateur(s): John Edson, Erik Synnestvedt
- Durée: 4 h et 37 min
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Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization.
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Design Like Apple
- Seven Principles for Creating Insanely Great Products, Services, and Experiences
- Narrateur(s): John Edson, Erik Synnestvedt
- Durée: 4 h et 37 min
- Date de publication: 2012-07-24
- Langue: Anglais
- Steve Jobs set the standard that all products should be "insanely great". Bridging creativity and commerce, this audiobook will show you how to truly Design Like Apple....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Start Your FBA Business, Find Profitable Physical Products and Make a Full-Time Income Selling on Amazon
- Amazon FBA for Beginners Series
- Auteur(s): Red Mikhail
- Narrateur(s): Trevor Oheir, Jonathan Johns
- Durée: 3 h et 9 min
- Version intégrale
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Today, you can learn a simple step by step guide that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus. If you just want a simple step by step system to make money via the Amazon FBA program, then this book bundle is for you.
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Takes stress out of the subject.
- Écrit par Pitv.ca le 2021-03-14
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Start Your FBA Business, Find Profitable Physical Products and Make a Full-Time Income Selling on Amazon
- Amazon FBA for Beginners Series
- Narrateur(s): Trevor Oheir, Jonathan Johns
- Durée: 3 h et 9 min
- Date de publication: 2020-11-05
- Langue: Anglais
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Today, you can learn a simple step by step guide that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus. If you just want a simple step by step system to make money via the Amazon FBA program, then this book bundle is for you....
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Prix courant: 16,15$ ou 1 crédit
Prix réduit: 16,15$ ou 1 crédit
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Auteur(s): Brad Flowers
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Date de publication: 2020-10-27
- Langue: Anglais
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Digital Products Affiliate Marketing Business
- The Blueprint to Scaling Your Digital Products Empire to Making over $10,000 a Month
- Auteur(s): Russell Scott
- Narrateur(s): Allan Calder
- Durée: 11 h et 55 min
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Russell Scott provides listeners with a concrete roadmap on how to reach or surpass a $10,000 monthly income by promoting digital products. He does this by drawing on his years of experience and success in the industry. The audiobook is divided into multiple sections that focus on distinct aspects of the affiliate marketing
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Digital Products Affiliate Marketing Business
- The Blueprint to Scaling Your Digital Products Empire to Making over $10,000 a Month
- Narrateur(s): Allan Calder
- Durée: 11 h et 55 min
- Date de publication: 2024-03-26
- Langue: Anglais
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Russell Scott provides listeners with a concrete roadmap on how to reach or surpass a $10,000 monthly income by promoting digital products. He does this by drawing on his years of experience and success in the industry.
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Auteur(s): Geoffrey A. Moore
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Version intégrale
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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A must for your business toolkit.
- Écrit par Brian Paul Ferreira le 2021-06-14
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Date de publication: 2012-12-11
- Langue: Anglais
- Here is the best-selling guide that created a new game plan for marketing in high-tech industries....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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Transformed
- Moving to the Product Operating Model
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 10 h et 9 min
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Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
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Transformed
- Moving to the Product Operating Model
- Narrateur(s): Marty Cagan
- Durée: 10 h et 9 min
- Date de publication: 2024-03-12
- Langue: Anglais
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Help transform your business and innovate like the world's top tech companies!
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Product Research 101
- Find Winning Products to Sell on Amazon and Beyond
- Auteur(s): Renae Clark
- Narrateur(s): Michelle Murillo
- Durée: 1 h et 39 min
- Version intégrale
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Au global
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Histoire
Just getting started with product research and sourcing? Stuck trying to find ideas or find that "perfect" winning product? Want to find good selling products that others are ignoring? Interested in wholesale or private label products? If you answered yes, then this book is for you. This book is written for the new or struggling seller wanting to source wholesale or private label products.
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Garbage
- Écrit par Lucid-C le 2020-10-13
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Product Research 101
- Find Winning Products to Sell on Amazon and Beyond
- Narrateur(s): Michelle Murillo
- Durée: 1 h et 39 min
- Date de publication: 2016-10-26
- Langue: Anglais
- This book is written for the new or struggling seller wanting to source wholesale or private label products....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- Auteur(s): Ramli John
- Narrateur(s): Ramli John
- Durée: 3 h et 16 min
- Version intégrale
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Au global
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Performance
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Histoire
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
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Very poor audio reading
- Écrit par Jesse M le 2024-02-21
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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- Narrateur(s): Ramli John
- Durée: 3 h et 16 min
- Date de publication: 2023-05-04
- Langue: Anglais
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Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 10,09$ ou 1 crédit
Prix réduit: 10,09$ ou 1 crédit
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