Professional Science

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Ben Franklin's own lively story of his early years is a unique, fascinating, and influential look at this American founding father. It has been taught in schools as a moral tract, as a guide to self-improvement, and as the Great American Success Story. It also is relished both for its insight into colonial life and the mind of the man who most affected the development of our democratic form of government.

The life story of Gary Gygax, godfather of all fantasy adventure games, has been told only in bits and pieces. Michael Witwer has crafted a dynamic, dramatized biography of Gygax from his childhood in Lake Geneva, Wisconsin, to his untimely death in 2008. Gygax’s magnum opus, Dungeons & Dragons, would explode in popularity throughout the 1970s and ’80s and irreversibly alter the world of gaming. Gygax’s involvement in the industry lasted long after his dramatic and involuntary departure, and his footprint can be seen in the role-playing genre he is largely responsible for creating.

Barely 50 years ago a computer was a gargantuan, vastly expensive thing that only a handful of scientists had ever seen. The world's brightest engineers were stymied in their quest to make these machines small and affordable until the solution finally came from two ingenious young Americans. Jack Kilby and Robert Noyce hit upon the stunning discovery that would make possible the silicon microchip, a work that would ultimately earn Kilby the Nobel Prize for physics in 2000.

Unlock your path to becoming a licensed drone pilot effortlessly with the "2024-2025 FAA Drone License Exam Guide." This meticulously crafted book offers a simplified yet comprehensive approach to ace the FAA Part 107 Drone License Exam in a single sitting. Authored by an expert in the field, this guide is your ultimate companion, providing the knowledge and confidence you need to succeed.

As a graduate student at MIT, Steve Ramirez successfully created false memories in the lab. Now, as a neuroscientist working at the frontiers of brain science, he foresees a future where we can replace our negative memories with positive ones. In How to Change a Memory, Ramirez draws on his own memories—of friendship, family, loss, and recovery—to reveal how memory can be turned on and off like a switch, edited, and even constructed from nothing.

Derek Parfit (1942–2017) is the most famous philosopher most people have never heard of. Widely regarded as one of the greatest moral thinkers of the past hundred years, Parfit was anything but a public intellectual. Yet his ideas have shaped the way philosophers think about things that affect us all: equality, altruism, what we owe to future generations, and even what it means to be a person. In Parfit, David Edmonds presents the first biography of an intriguing, obsessive, and eccentric genius.

Carl Jung was the founder of analytical psychology who revolutionized the way we approached the human psyche. Drawing on Eastern mysticism, mythology and dream analysis to develop his theories, Jung proposed many ideas which are still influential today, including introversion, extroversion and the collective unconscious.

Spinoza's brilliant metaphysical system was derived neither from reality nor experience. Starting from basic assumptions, with a series of geometric proofs he built a universe which was also God, one and the same thing, the classic example of pantheism. Although his system seems an oddity today, Spinoza's conclusions are deeply in accord with modern thought, from science (the holistic ethics of today's ecologists) to politics (the idea that the state exists to protect the individual).

Ecce homo, "behold the man", are the words Friedrich Nietzsche chose as the title for his literary self-portrait. A main purpose of the book was to offer Nietzsche's own perspective on his work as a philosopher and human being. Ecce Homo also forcefully repudiates those interpretations of his previous works purporting to find support there for imperialism, anti-Semitism, militarism, and Social Darwinism.

When he was six years old, Roger Penrose discovered a sundial in a clearing near his house. Through that machine made of light, shadow, and time, Roger glimpsed a “world behind the world” of transcendently beautiful geometry. It spurred him on a journey to become one of the world’s most influential mathematicians, philosophers, and physicists. Penrose would prove the limitations of general relativity, set a new agenda for theoretical physics, and astound colleagues and admirers with the elegance and beauty of his discoveries.

Authored by Noel Benford, a seasoned Certified Flight Instructor from New York, this guide gives you the most common questions students have been asked during recent exams. Benford shares his extensive experience and insights giving you a significant advantage, ensuring your thoroughly prepared for the exam.

Stoicism may be an ancient philosophy, but it is one that has even more relevance to our daily lives now that we are in the modern world. With Stoicism, we learn that we can control some things, such as our emotions and our reactions, and this can help to lead us to happiness. In this complete guidebook, we are going to take you from the very basics of using Stoicism in your daily life, to complete mastery. We will show you how this ancient philosophy is going to work to make you feel happier and more virtuous.

Great software is something to marvel at: powerful, elegant, functional, a pleasure to work with as both a developer and as a user. Great software isn’t written by machines. It is written by professionals with an unshakable commitment to craftsmanship. The Clean Coder will help you become one of them - and earn the pride and fulfillment that they alone possess.

Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock.

David L. Mearns has discovered some of the world's most fascinating and elusive shipwrecks. The Shipwreck Hunter chronicles his most intriguing finds. It describes the extraordinary techniques used, the detailed research, and mid-ocean stamina and courage required to find a wreck thousands of feet beneath the sea, plus the moving human stories that lie behind each of these oceanic tragedies. Combining the adventuring derring-do of Indiana Jones with the precision of a scientist, The Shipwreck Hunter opens an illuminating porthole into the shadowy depths of the ocean.

A true scientific pause-resister that traces a remarkable scientific breakthrough (the isolation of endorphins in the brain) as dedicated scientists race - not only with their fellow scientists - but against time and the profit hungry giant pharmaceutical companies. This audiobook chronicles the fascinating discovery of endorphins, the body's natural painkiller.

Ninteen ninety-four, Northern California. The Internet is just emerging from its origins in the military and university research labs. Groups of idealistic technologists, recognizing its potential as a tool for liberation and solidarity, are working feverishly to build the network. In the early chat rooms of one such gathering, soon-to-become-famous as The WELL, a Stanford futurist named Tom Mandel creates a new conference. In a topic headed "Local Bug Report", he asks for advice from fellow online participants about how he might shake off a persistent hacking cough.

An American professor, lecturer and writer Dale Carnegie wrote: "If you want to have an excellent advice how to treat people, control yourself and improve your own qualities, you should read The Autobiography of Benjamin Franklin, one of the most fascinating stories of the life." According to what Franklin wrote in The Autobiography, he developed and tried to implement into life a plan of moral perfection achievement and extermination of bad habits, based on developing skills in 13, described by him, goodnesses.

“Even now, nearly a century after her death, Marie Curie remains the only female scientist most people can name,” writes Dava Sobel at the opening of her shining portrait of the sole Nobel laureate decorated in two separate fields of science—Physics in 1903 with her husband, Pierre, and Chemistry by herself in 1911. And yet, as brilliant and creative as she was in the laboratory, Marie Curie was equally memorable outside it.