Psychology Career

A thought-provoking exploration of how people really change their minds, and how persuasion is possible. In Stop Being Reasonable, Eleanor Gordon-Smith weaves a narrative that illustrates the limits of human reason. Here, she tells the stories of people who have radically altered their beliefs - from the woman who had to reckon with her husband's terrible secret to the man who finally left the cult he had been raised in since birth. Gordon-Smith shows how we can change the course of our own lives, and asks: What made someone change course?

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

With a spectacular array of true stories and case studies of the hidden benefits of mess, A Perfect Mess overturns the accepted wisdom that tight schedules, organization, neatness, and consistency are the keys to success.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.

This amazing audiobook is a fusion of classical ideas of power from the father of modern politics, Nicollo Machiavelli, with modern day guidelines for success in the business world. The book can be read by both current and aspiring leaders who wish to dominate the business world. The audiobook begins with a brief history on the life of Machiavelli, his principles, and some of his quotes. The author goes on to talk about change in the business world and what companies have to do in order to remain relevant in the business world.

Learn how INFPs view the world and what makes them tick! In INFP: Understanding & Relating with the Healer, you'll learn about the INFP Myers Brigg personality type. This book covers a variety of topics regarding INFPs (introverted intuitive feeling perceptive) and why they make such great leaders of society.

Almost every interaction involves negotiation, yet we often miss the cues that would allow us to make the most of these exchanges. In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and economics to provide new strategies for anyone shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash. Getting (More of) What You Want shows how inexperienced negotiators regularly leave significant value on the table - and reveals how you can claim it.

Over 30 different examples of situations and ideas to show you how you can change your approach and change your life. Looking to nail an interview? Want to make a better first impression on a date? Trying to make your money go further? Bet you never thought being a bit more psychopath could be the answer. Time to grab that bulls**t by the horns! Dr. Kevin Dutton studies psychopaths, and his latest subject is SAS hero Andy McNab. Andy’s a bit different; he’s a good psychopath.

In a world increasingly ruled by numbers and algorithms, award-winning journalist Chris Jones makes a compelling case for a more personal approach to analytical thinking​. The Eye Test is a necessary course correction, a call for a more balanced, personal approach to problem-solving. Award-winning journalist Chris Jones makes the case for the human element - for what smart, practiced, devoted people can bring to situations that have proved resistant to analytics.

El amor debería ser una realidad en nuestra existencia, no solo un sueño o el tema de unos versos. Es un término que ha de cobrar vida. Y nunca es demasiado tarde para experimentar amor por primera vez.

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

Character Strengths Matter: How to Live a Full Life brings the 24 character strengths to life with stories involving children, teenagers, adults, and elders; occurring in family life and business settings. Research shows that using character strengths in new ways for a week makes people happier up to six months later. Based on the unusual premise that a key way to build strength is to act "as if" you have that strength already, the audiobook includes short passages to try on strengths.

Do games hold the secret to better productivity? If you’ve ever found yourself engrossed in Angry Birds, Call of Duty, or a plain old crossword puzzle when you should have been doing something more productive, you know how easily games hold our attention. Hardcore gamers have spent the equivalent of 5.93 million years playing World of Warcraft while the world collectively devotes about 5 million hours per day to Angry Birds. A colossal waste of time? Perhaps. But what if and use it for more creative and valuable pursuits?

This powerful anthology compiles four of Carnegie's most influential books, each offering practical advice and proven strategies to help you connect with others, manage your emotions, and become a more confident, effective communicator.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.

Weaving together cutting-edge social science with riveting stories that take us from the front lines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can't keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they've become vulnerable to surprising meltdowns - and even to corruption and misconduct.

"Your story is your life," says Loehr. As human beings, we continually tell ourselves stories: of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our work, our families and relationships, our health; about what we want and what we're capable of achieving.

Truth: A User's Guide explores how we can guard against the noise of competing truths, in business, in our personal relationships, and within ourselves, but also how we can use them to our advantage. Written with authority and humour, this is an accessible and illuminating narrative that will find a wide audience among listeners in search of understanding why the meaning of "truth" seems to have gone completely haywire.