Psychology Career

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

In a world constantly shaped by persuasion, understanding why we say "yes" is no longer a luxury—it's a necessity. The Power of Persuasion takes you on a deep dive into the science, strategies, and ethics of influence, showing how persuasion shapes everything from the choices we make to the identities we build. From everyday decisions to high-stakes moments, this book reveals the invisible forces that drive human behaviour.

This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.

In this mind-training audiobook, Mental Hygiene: How to Change your Mind, you will learn some simple ways to transform your mind, body, and spirit, as well as improve the quality of your life.

In Put Happiness to Work, Karpinski draws on his deep experience at the intersection of business and psychology to lay out a step-by-step program that includes specific activities to enhance engagement and generate happiness at work. Utilizing existing work habits and meetings, these dynamic yet simple tools will hardwire effective changes into leaders' and employees' behavior, creating long-term, sustainable engagement.

Enhance communication with your partner without feeling as you speak two different languages. What if a few simple skills could radically improve your life, marriage, and your relationship? Imagine a life with your partner without conflicts, anxiety, and trust. Communication in Relationship will teach you how to use easy, actionable activities to strengthen your marriage by working together or working through problems separately, from open-ended conversation prompts to fast quizzes.

Uma viagem inédita ao cérebro, à mente e à forma como os pensamentos são construídos e levam à ação do ser humano, para o bem ou para o mal. Assim se pode definir “Neuromanagement – Cérebro e a gestão de pessoas e organizações” , surpreendente audiolivro do professor de neurociência Flávio Maneira. Ele tem passado os últimos anos fazendo palestras sobre o cérebro e como melhor usá-lo, inclusive para os negócios, no Brasil e no exterior.

You wake up tired to a blaring alarm, forcing yourself through your morning routine, feeling like you’re just going through the motions. As you get ready for work, your anxiety builds, dreading the thought of facing your toxic boss and an overwhelming workload. At work, you struggle to focus on tasks and feel easily distracted. The weight of the day and anxiety build, and you worry about your performance and the judgment of your toxic boss and colleagues.

You already have everything you need inside you to move from chaos to clarity, from self-neglect to self-possession, from burned out to lit up. Does the constant juggling of personal and professional demands leave you drained, overwhelmed, and ready to give up? You are not alone. There is another way, and it doesn’t require throwing it all out and spending five years in a cave.

Whether you're a professional, business executive, manager, salesperson, coach or parent — we're all required to call on our persuasive powers to get others to do what we'd like them to do. This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.

The intention for Be Your Own Cheerleader is to help professional Asian and South Asian women—who have toggled between the two very different cultures of East and West—thrive in the workplace. When you are raised in the collective we, it is very difficult to make a name and place for yourself in the individual I. Not only are you unskilled in advocating for yourself, but you are also unsure of how to be proud of your work or accomplishments. Neelu Kaur's analysis of various research is at the intersection of leadership and wellness.

In this audio program from expert David Krueger, MD, listeners will learn: a proven system to consistently perform under pressure; success strategies for dealing with stress in high pressure circumstances; the self-regulation system that pro athletes and actors use; a way to enter and sustain a mindset of optimum performance; how to avoid chokes and slumps; and how to develop proven pressure management tools to sustain focus and enhance success.

From the mechanics of decision-making and the significance of emotional intelligence to the intricacies of group dynamics and the nuances of interpersonal communication, Empowerment from Within offers a holistic view, packed with insights and anchored in academic research.

Career Pathways: From School to Retirement brings together leading workforce researchers and practitioners to provide new perspectives on school-to-work and workplace career pathways. This groundbreaking book explains the transformations that have taken place in the workplace over the past several decades and how those transformations have combined to produce a dramatically different career landscape.

Do you crave success in your life? Think differently, grow rich, develop better personal relationships, move up the corporate ladder, sleep better, and fight mediocrity. Yes. This audiobook has everything you need in order to become a stable, successful human. You won't walk away from this audiobook without increasing your knowledge on a variety of topics and fueling your success that you crave. Listen to it and improve your life today. Not tomorrow, today.

Who are the greatest innovators in the world? You're probably thinking Steve Jobs, Thomas Edison, and Henry Ford - the usual suspects.

This book isn't about them. It's about people who are just as innovative, entrepreneurial, and visionary as the Jobses, Edisons, and Fords of the world, except they're not in Silicon Valley. They're in the street markets of Sao Paulo and Guangzhou, and the rubbish dumps of Lagos. They are pirates, slum dwellers, computer hackers, dissidents, and inner city gang members.

In this groundbreaking work, Genius Spark, Rex Miller embarks on a transformative exploration, aimed not merely at uncovering innate talents but helping listners to master them. With a nuanced understanding of how both self-perception and raw ability shape our lives, this book peels away the layers that can dim our inner brilliance, facilitating a journey from sporadic flashes of excellence, to a luminous, enduring flame.

Der neue Bestseller von Nobelpreisträger Daniel Kahneman. Warum treffen wir, je nach Umständen, völlig unterschiedliche Entscheidungen auf ein und derselben Faktengrundlage? Wieso kommen zwei Experten, die über identische Informationen verfügen, zu komplett anderen Schlussfolgerungen? Zusammen mit Cass Sunstein und Olivier Sibony präsentiert Daniel Kahneman die Vielzahl von oft zufälligen Faktoren, die unsere Entscheidungsfindung stören und häufig negativ beeinflussen - sie sind im Begriff "Noise" zusammengefasst.

When any object or purpose is held clearly in thought, its precipitation, in tangible and physical form, is merely a question of time. The vision always precedes and itself determines the realization.

According to the data published by the American Psychological Association, 20 percent of adult Americans are chronic procrastinators. That is higher than the number of people diagnosed with any mental or physical health issue. The good news is that improving productivity and bringing procrastination under control are well-researched topics. With some effort, you can follow the path to procrastinate less and produce more.