Psychology Career

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

Top speechwriter Simon Lancaster explains that the secret of brilliant communication is all about making connections. Whether in speech or in writing, at a networking event or in an email, at work or at home, the best communicators find ways of connecting with their audiences. More than that, they are able to connect the personal with the universal, the past with the present, the abstract with the everyday, the visual with the verbal, the moral with the mundane.

It’s not your imagination: We’re living in a time of moral decline. Publicly, we’re bombarded with reports of government leaders acting against the welfare of their constituents; companies prioritizing profits over health, safety, and our best interests; and technology posing risks to society with few or no repercussions for those responsible. Personally, we may be conflicted about how much privacy to afford our children on the internet; how to make informed choices about our purchases and the companies we buy from; or how to handle misconduct we witness at home and at work.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

Imagine if you had the magical ability to read people's minds. You would always know what they were really thinking, and how they formed their opinions. You would be able to tell if they were lying. You would know what decisions they were going to make even before they did. Wouldn't it be great if you could always know just the right thing to say to influence them effectively? Well, it turns out that this isn't a magical superpower at all - it is simply the ability to analyze people.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".

Are you constantly stuck in your head, overthinking every little thing? Does your mind race with negative thoughts, leaving you drained and anxious? If so, this book is for you. Overthinking is a cruel cycle that robs you of peace, joy, and the ability to live in the present moment. It fuels stress, anxiety, and a nagging sense that something is always wrong. But there's hope. In this life-changing guide, you'll discover practical strategies to break free from the overthinking trap.

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

Sales may be about math, but the selling itself is based on psychology, understanding consumer mindset, and persuasion techniques. The good news is anyone can master the art of selling. It is a carefully cultivated and practiced skill that can help you in many situations in life. In this guide, you'll learn the best selling techniques and psychological strategies to close the sale every time. You'll be able to identify your target prospects, understand what drives people to make buying decisions, how to use emotions and facts to overcome objections, and close the sale.

Neurodiversity for Dummies is your essential guide in understanding neurodivergent conditions like autism, ADHD, dyslexia, and more. This quick and easy guide is perfect for anyone needing to know more about neurodiversity. And that's all of us-because recent estimates say that 15-20% of the world's population have some form of neurodivergence.

Peak-performance psychologist Dr Alia Bojilova draws on her work with the SAS, Olympic athletes, modern leaders and successful entrepreneurs to help you unlock your potential in everyday life. Guiding you through a four-step process - to develop clearer awareness, deeper belonging, broader curiosity and stronger drive - The Resilience Toolkit will help you to embrace the unknown with greater confidence and teach you to recover faster from setbacks.

If you're in sales, fear has cost you millions of dollars, and this audiobook is for you. You will learn exactly how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology that are transforming how we work and succeed. Selling Boldly is the first audiobook that leverages positive psychology to help you sell more.

Have you ever wondered how to get into another person's mind? Is it possible to control the minds of others like in fantasy movies and comics? Would you like to be able to persuade the minds of others? It is possible that someone has asked this question at some point in their life and has given up on it. The truth is that it does not matter how impossible this is but if it is possible to get into the minds of other people. At any time, people allow us to see the actions they perform, and it is here that we can detect their behavior patterns and thus enter their minds.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

Researchers have found that the accelerated pace of modern office life is taking its toll on productivity, employee engagement, creativity and wellbeing. Faced with a relentless flood of information and distractions, our brains try to process everything at once, increasing our stress, decreasing our effectiveness and negatively impacting our performance.

Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.

Great sexual confidence is one of your most powerful assets. Having it will make you feel secure, strong - and sexy. In this audiobook, by Debs de Vries, one of the U.K's top self-confidence teachers, you'll learn to express your needs and desires in ways that respect and protect you - and others. Debs will show you how to learn the vital skills of thoughtful inquiry so you avoid 'crash and burn' relationships - and you'll also get the low-down on how to nurture yourself to enjoy your unique sensuality.

When you tame your most impulsive, primitive reactions to the crazy situations you face every day, you'll help others do the same. Tame the Primitive Brain offers a new and simple system to understanding and controlling the behavior of others. Noted body language, behavior, and communication expert Mark Bowden explains the fastest and most effective ways to understand why someone acts toward you the way they do; why you react to their behavior in the way you do; and most important, what exactly to do to achieve the right outcomes.