Psychology Research

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

Designed to be compatible with virtually every standard textbook in its subject field, Barron's EZ-101 Study Keys gives you a valuable overview of your college-level course. Classroom-style notes emphasize important facts, remind you what you need to remember for term papers and exams, and help guide you through the complexities of lectures and textbooks.

As discussed in the first book of this series, Erickson used a naturalistic approach that helped the patient (or client) find his or her own answers within their subconscious minds. He elegantly used stories and metaphors as a tool to do this. This concise book conveniently introduces you to this concept and leads you toward mastery of the application so that you can immediately use his techniques in your practice. Milton H. Erickson, M.D. was an American psychiatrist who pioneered several indirect or permissive hypnosis techniques.

Typically, we focus on clarity and directness in training, therapy, and other common communication-based applications. However, when another person - including a client or patient - is in a stuck state, almost always, the therapist or any other communicator can quickly help their subject(s) get out of that unproductive state so that transformation can occur.

If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.

As we explore together how psychology is researched while introducing what makes good research and problems psychological researchers can face, in an engaging conversational tone. By the end of this book, not only will you start to become an expert in how psychology is researched, but you will start your journey to understand human behavior and learn more about yourself as well.

For more than a century, a silent battle has been raging for the territory of your mind. The weapons are so covert that the masses have remained unaware of their use. So effective are these tactics that even when the victims are told what is happening, and they make some show of being outraged, they nevertheless allow it to continue. Like a virulent virus, the effects are spreading, exerting a stronger control over a greater number of people on a daily basis—and we can only wish this was all just fiction!

This book introduces the new and fascinating field of Clinical Neuroscience, which argues that the brain has the power to prevent and treat a variety of neurobiological disorders, from autism to attention deficit disorder. With ground-breaking neuroscience research presented in an accessible, easy-to-understand way The Brain Code teaches listeners how to get the most from their brains and how to access their peak cognitive function.

Neuro-Linguistic Programming (NLP) is an art and science that describes how human beings interpret their environment and how we communicate with others. NLP, which is known for modeling human behavior and installing it in others, is used for performance improvement and has been used for psychotherapy. This series of five books gives you a concise summary of the key concepts with a more up-to-date perspective.

Although Erickson's approach to hypnosis and psychotherapy has a wealth of individual techniques that can be used within a framework of the principles set forth in the first book of this series, he did have an overall strategic approach toward working with his patients. That approach is presented in this concise book with the intention of you quickly mastering the concepts so that you can apply them immediately.

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

There are several general principles used in permissive or indirect hypnotherapy. This audiobook is a brief introduction to the principles behind Erickson's unique form of psychotherapy. Milton H. Erickson, M.D. was an American psychiatrist who pioneered several indirect or permissive hypnosis techniques. He also developed several naturalistic techniques using metaphors and stories. He is one of the two most important figures in the development of hypnosis and hypnotherapy in the 20th century. His techniques have been used in behavioral and medical applications.

The Silence of Your Name revolves around the suicide of Marshall’s charismatic and idealistic young husband, Tim Buxton, while they were in Ghana with Operation Crossroads Africa—a progenitor of the Peace Corps. Marshall weaves in her husband’s hidden family history, one tied to Boston’s wealthy social scene and the deaths of notorious Black Sun publisher Harry Crosby and Tim’s aunt Josephine Rotch Bigelow. By allowing listeners to experience these distinct periods of time in great detail, Marshall illuminates the toxic effects of denial across classes and generations.

Most of Erickson's approach to psychotherapy revolved around an understanding of the patient's (or client's) existing behavioral patterns. He elegantly used or interrupted these patterns in a way that produced the desired change. This concise book is a practical overview that will give you techniques that can be used immediately to enhance your practice.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it manipulative. However, persuasion is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money? First published in 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. Ten years later, this fully updated new edition tackles the post-recession era of economic recovery.

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.