Psychology Research

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

For more than a century, a silent battle has been raging for the territory of your mind. The weapons are so covert that the masses have remained unaware of their use. So effective are these tactics that even when the victims are told what is happening, and they make some show of being outraged, they nevertheless allow it to continue. Like a virulent virus, the effects are spreading, exerting a stronger control over a greater number of people on a daily basis—and we can only wish this was all just fiction!

The long-awaited, highly anticipated companion volume to The Princess Bitchface Syndrome - the must-have manual for all parents of teenage boys. Dr Michael Carr-Gregg believes that too many Australian boys have got it too easy - and the result is a generation of 'boofheads': boys with huge egos...

Tell a New Story offers an easy-to-follow, five-step approach using the STORY acronym to help uncover your patterns and transform the way you think and talk about yourself. Rowan weaves a tapestry of powerful emotions through personal storytelling. She expounds on struggles that teach lessons on how to dissolve the habits that hold you back from living your dream life. Rowan will help you recognize the patterns that are keeping you stuck in the same old story, and instead, guide you to rewrite a new and empowering version of yourself that you love.

If you’re reading this, you’re probably looking for ways to overcome stress. What if I told you that you could rewire your own brain to make that possible? No, this isn’t science fiction. In fact, you do it every time you learn something new. If you want to be in control of your life instead of anxiety telling you what you can and cannot do, keep reading. The human brain is capable of amazing feats, and we have power over how it works and what it does. Instead of being inflexible, it is pliable and will work the way you want and direct it to work.

This first volume of Best Sex Writing of the Year features a number of significant bloggers and some of the most important stories of the past two years. Alexandria Goddard is the blogger who made the important connections in the historic Steubenville Rape Case; Epiphora is the most renowned and saucy sex toy reviewer who has legions of dedicated followers; Lux Alptraum has recently sold the wildly successful Fleshbot and taken an editorial position at Nerve.

Yes I Can: Learn to Use the Power of Self-Efficacy, is a practical and personal book founded on solid psychological concepts. Dr Laura Ritchie is a chartered psychologist, Professor of Learning and Teaching, and importantly she is someone who found her YES. Yes I Can addresses the topics of perception, perspective, self-efficacy beliefs, metacognition, self-regulation, and agency by presenting these psychological concepts through a uniquely inviting and approachable, storytelling voice.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

This audiobook covers a variety of topics on neuroscience, including disorders like aphasia and anorexia, the hormone testosterone, study of amygdala, and laws of attraction and vibration to improve your life.

Questo libro tratta uno dei problemi più importanti della nostra epoca, il maltrattamento, sia fisico che psicologico, da una nuova prospettiva. Questo libro aiuterà a conoscere una realtà di cui raramente si parla oltre i circoli degli specialisti in salute e sicurezza, e che copre l`intero ciclo di vita. Il maltrattamento e l`abuso nelle sue varie forme differenziano ogni individuo, nonostante gli sforzi compiuti dalle autorità per frenare le piaghe sociali come la violenza di genere.

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

Si usted o un ser querido está luchando contra un trastorno alimentario, el problema no es usted, y no es culpa suya ni de su ser querido; los trastornos de la alimentación son enfermedades complejas. Gracias a este audiolibro aprenderá todo sobre los diferentes tipos de trastornos alimentarios, qué los causa, a quiénes afectan y mucho más.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?

Unlock the secrets of buyer psychology and transform your online marketing with Sell Smart Online: Using Buyer Psychology to Drive Consistent Sales Growth. This comprehensive guide walks you step-by-step through proven strategies to capture attention, build trust, and convert prospects into loyal customers—all tailored for today’s competitive digital landscape.

Lo scopo di questo audiolibro è quello di fornire un'introduzione alla psicologia della memoria e delle funzioni esecutive tenendo in considerazione: le principali teorie, i risultati più rilevanti ottenuti dalla ricerca sperimentale. Verrà illustrata un'introduzione nell'Assessment delle funzioni mnestiche e sugli aspetti e strumenti di misura utilizzati: " Quali sono le cause del dimenticare? ", " E' possibile (o utili) inibire i pensieri e i ricordi interferenti? ", " I ricordi possono essere falsi. Possiamo fidarci della memoria? "

As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance. Balance within the human body or physiologically is called homeostasis. Balance with the human mind is called sanity. Mind research scientists have long sought the reasons behind the mind's ability to create success as well as turn on itself and create failure.