Psychology Research

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

A leading sleep expert reveals the latest science behind the dreaming brain and why we have nightmares— offering key insights into how harnessing dreams can improve your sleep and health. To most, dreams are things that slip away when we reemerge into the waking world, their remnants jumbled...

A cognitive neuroscientist reveals how autistic women have been overlooked by biased research—and makes a passionate case for their inclusion Who comes to mind when you think about an autistic person? It might be yourself, a relative or friend, a public figure, a fictional character, or a...

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.

This audiobook walks you through the most powerful dark psychology techniques ever created. You will learn advanced techniques for persuasion, NLP, CBT, social manipulation, subliminal messaging, psychological warfare, body language, and deception. Can you handle that kind of power?

Over the last decade, scientists have discovered the importance and widespread presence in the body of a remarkable family of proteins known as prion proteins. Research links various types of prion proteins to neurodegenerative diseases such as Parkinson's and Alzheimer's—and this has fueled the search for new drugs that could halt the progression of these terrible disorders. Other discoveries have revealed the essential roles prion proteins play in memory and immunity, and the part they may have played in the beginnings of life on our planet.

Whether a clinician employing hypnosis or hypnotherapy uses a formal written script or not, all practitioners have adopted a structure that is based upon traditions and theories that are most likely a half century to several centuries old. Most of these methods have long been overdue for an update. That is, if you wish to remain effective and relevant in this ever-changing field.

A groundbreaking guide showing us how being “out of control” (and admitting it) is the first step to living a truly better, more meaningful life. This program is read by the author. Raise your hand if you’ve ever wanted to “self-improve” but, for some reason, you just can’t follow...

Any conversation about effective teaching must begin with a consideration of how students learn. However, instructors may find a gap between resources that focus on the technical research on learning and those that provide practical classroom strategies. How Learning Works provides the bridge for such a gap. Distilling the research literature and translating the scientific approach into language relevant to a college or university teacher, this book introduces seven general principles of how students learn.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

A groundbreaking guide to master everyday fear and anxiety. Mary Poffenroth, PhD, is a scientist, professor, and fear expert who has spent her career researching how we can all live more courageously, every day. With anxiety rates tripling and depression rates quadrupling since 2019, Brave...

Often regarded as the “Father of American Hypnotherapy”, Milton H. Erickson, MD, contributed to the field by merging his concepts of naturalistic psychotherapy with complex linguistic techniques, which were used to affect change in his patients. He style was marked by indirect or permissive hypnosis technique and the use of metaphors and stories.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

« L’essentiel, à partir du moment où vous entrez dans ce livre, c’est ce que vous déciderez de faire de votre désir d’écrire, qu’il vous conduise à réaliser une œuvre littéraire, à explorer votre existence, ou encore à mieux vous connaître et ainsi à mieux vivre. » Que faire de notre désir d’écrire quand des peurs et des freins nous nous musèlent ? Selon Eudes Séméria, psychothérapeute existentiel, il faut écrire pour se connaître et de se connaître pour écrire. Accéder à sa créativité passera alors par un travail d’analyse mais aussi par une mise à l’épreuve guidée permettant d'atteindre sa maturité.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.