Psychology Research

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it manipulative. However, persuasion is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money? First published in 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. Ten years later, this fully updated new edition tackles the post-recession era of economic recovery.

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.

Circadian is a collection of lyric essays that reach beyond personal narrative and exist in the vast landscape of curiosity and intrigue. With an astute attentiveness to language and form, Chelsey Clammer poetically weaves personal stories into the narratives of different - yet connecting - fields of study. Through this, she explores experiences of trauma, mental illnesses, and the rhythmic and oscillating desires for solitude and connection. Each essay in Circadian stands as a witness to the brilliant and destructive cycles that create our lives.

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Peter Bandettini covers the essentials of fMRI, providing insight and perspective from his nearly three decades of research. He describes other brain imaging and assessment methods; the sources of fMRI contrasts; the basic methodology, from hardware to pulse sequences; brain activation experiment design strategies; and data and image processing. A unique, stand-alone chapter addresses major controversies in the field, outlining 26 challenges that have helped shape fMRI research.

The long-awaited, highly anticipated companion volume to The Princess Bitchface Syndrome - the must-have manual for all parents of teenage boys. Dr Michael Carr-Gregg believes that too many Australian boys have got it too easy - and the result is a generation of 'boofheads': boys with huge egos...

Tell a New Story offers an easy-to-follow, five-step approach using the STORY acronym to help uncover your patterns and transform the way you think and talk about yourself. Rowan weaves a tapestry of powerful emotions through personal storytelling. She expounds on struggles that teach lessons on how to dissolve the habits that hold you back from living your dream life. Rowan will help you recognize the patterns that are keeping you stuck in the same old story, and instead, guide you to rewrite a new and empowering version of yourself that you love.

If you’re reading this, you’re probably looking for ways to overcome stress. What if I told you that you could rewire your own brain to make that possible? No, this isn’t science fiction. In fact, you do it every time you learn something new. If you want to be in control of your life instead of anxiety telling you what you can and cannot do, keep reading. The human brain is capable of amazing feats, and we have power over how it works and what it does. Instead of being inflexible, it is pliable and will work the way you want and direct it to work.

This first volume of Best Sex Writing of the Year features a number of significant bloggers and some of the most important stories of the past two years. Alexandria Goddard is the blogger who made the important connections in the historic Steubenville Rape Case; Epiphora is the most renowned and saucy sex toy reviewer who has legions of dedicated followers; Lux Alptraum has recently sold the wildly successful Fleshbot and taken an editorial position at Nerve.

Questo libro tratta uno dei problemi più importanti della nostra epoca, il maltrattamento, sia fisico che psicologico, da una nuova prospettiva. Questo libro aiuterà a conoscere una realtà di cui raramente si parla oltre i circoli degli specialisti in salute e sicurezza, e che copre l`intero ciclo di vita. Il maltrattamento e l`abuso nelle sue varie forme differenziano ogni individuo, nonostante gli sforzi compiuti dalle autorità per frenare le piaghe sociali come la violenza di genere.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

Si usted o un ser querido está luchando contra un trastorno alimentario, el problema no es usted, y no es culpa suya ni de su ser querido; los trastornos de la alimentación son enfermedades complejas. Gracias a este audiolibro aprenderá todo sobre los diferentes tipos de trastornos alimentarios, qué los causa, a quiénes afectan y mucho más.

Overmedication, police brutality, electroconvulsive therapy, involuntary hospitalization, traumas that lead to intense altered states and suicidal thoughts: these are the struggles of those labeled “mentally ill.” While much has been written about the systemic problems of our mental-health care system, this book gives voice to those with personal experience of psychiatric miscare often excluded from the discussion, like people of color and LGBTQ+ communities.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.