Public Mind

Storytelling is an essential business skill. We use stories in a variety of ways to attract customers, partners, investors, and build our team. Your audience needs to understand why you do what you do, and your powerful storytelling skills must emotionally hook them. A pie chart can’t communicate emotionally the way stories do. This book will teach you how to put your listeners in a “Mind Movie” so that they see it, taste it, smell it, touch it, and most of all, feel it—so that your leadership becomes magnetic, memorable, and impactful to drive the results you seek.

In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.

Imagine if every time you spoke in public - be it at a conference, event, webinar or Zoom presentation - you had people queuing up to do business with you. With the right tools, public speaking can help you to increase your influence, grow your business, and get you an ROI every time you speak. Beyond this, speaking helps you to be seen as a leading authority and go-to in your industry, becoming highly in demand as an individual, brand, or company.

Russia was not the first foreign power to influence American popular opinion from the inside. In the lead-up to America’s entry into the First World War, Germany spent the modern equivalent of one billion dollars to infiltrate American media, industry, and government in order to undermine the supply chain of the Allied forces. If not for the ceaseless activity of John Revelstoke Rathom, editor of the scrappy Providence Journal, America may have remained committed to its position of neutrality.

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.

This essay comes from the NPR series This I Believe, which features brief personal reflections from both famous and unknown Americans. The pieces that make up the series compel listeners to rethink not only what and how they have arrived at their beliefs, but also the extent to which they share them with others.