Publishing Business

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Unleash Your Digital Empire: Become Your Own Boss & Achieve Financial Independence! Tired of complex online business guides and fleeting success? It's time for a change. One-Week Business Framework: Your step-by-step plan to launch in just 7 days.

Ann Armbrecht describes her journeys to herb collection sites, farms, and factories in North America, Europe, and India to tell the stories of the people and places behind the bottles of herbal products on grocery store shelves. The Business of Botanicals is the first resource of its kind for listeners who wish to take the extra step in curating ethically sourced products.

Do you want to be more confident, know how to communicate with anyone in any situation, command attention and improve your charisma? Here’s The People Skills Guide - the ultimate guide to exude confidence and supercharge your social skills, fast and with ease!

The new money rules to live your best life The rules of personal finance have changed. Now more than ever, Gen Z needs a fresh, empowering approach to earning, saving, and investing with confidence. In this beginner-friendly guide, money educator Lillian Zhang shows you how to use today’s...

The chaos of everyday business forces people into an exhausting, ineffective, seemingly never-ending cycle of work-arounds, firefighting, and Whac-a-Mole. The irritatingly urgent crowds out the lastingly important. There has to be a better way. And there is: the game-changing discipline of dynamic work design improves productivity, reduces costs, and increases efficiency, ensuring that all parts of a company can work in concert. It has been used in organizations around the world to close the gap between results promised and results delivered.

Unlock Your Leadership Potential in Just 30 Days. Are you ready to take control of your personal growth, enhance your emotional intelligence, and master the skills of exceptional leadership? Mastering Leadership Development is your comprehensive guide to achieving these goals in less than a month. In this audiobook, you'll discover: A 30-Day Leadership Mastery Plan: A step-by-step guide to becoming the leader you were meant to be. Foundations of Leadership Development: Learn the core principles that underpin effective leadership.

Few of us have lived through the kind of suffering Teal Swan endured: 13 years of ritual abuse at the hands of a cult. But all of us have been fractured by trauma in one way or another. Your wounds may be visible as bodily scars; or they may show up in the form of anxiety, depression, or PTSD; or you may simply be struggling in your life for reasons you don’t simply understand. The good news is that you can heal your wounds.

Michaela Reed’s life is falling apart. Her husband wants a divorce, she is one mistake away from being fired, and she barely recognizes the woman in the mirror. The cherry on top? Her boss wants her to work with the Devil himself on a new project. (Okay, maybe not the Devil, but he’s close enough.) Finnley Sheffield has always been a bit of a wild card — the life of the party, you might say — and it’s finally starting to catch up to him. Finn needs help getting his life on track and the only person who can help him… can’t.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

Explore each book of the Bible with a comprehensive Bible study guide for beginners Studying Scripture can help you see God's love for all creation and apply God's wisdom to your life. This Bible study guide for adults simplifies the process of learning the Bible with clear breakdowns of each of...

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills? This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers/listeners. Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

In relationships, we experience both the best and worst of ourselves. Growing Yourself Up helps you understand yourself by understanding your relationships. Drawing on Bowen family systems theory, the book explores each life stage to see predictable relationship patterns and then make self-adjustments to facilitate change. This second edition of the best-selling book also examines how to effectively help others. The result is a sturdier self and a new view of life’s challenges and opportunities.

In the early 20th century, business elites, trade associations, wealthy powerbrokers, and media allies set out to build a new American orthodoxy: down with 'big government' and up with unfettered markets. With startling archival evidence, Oreskes and Conway document campaigns to rewrite textbooks, combat unions, and defend child labor.

I’m missing out on my life. What’s wrong with me? If that’s ever crossed your mind, and if you know there’s more to life than what you’ve been living, this audiobook is for you. It sucks to acknowledge that you are what’s keeping you from the life you want. You sacrifice what you want most for what you want in the moment. You know everything you’re supposed to do, and yet you feel stuck - limited by your past, overwhelmed by your future - in a purgatory of your own behavior.

The inspirational number-one best seller by John P. Strelecky. Now translated into 36 languages and read by more than two million readers worldwide. In a small cafe at a location so remote it sits in the middle of the middle of nowhere, John - a man in a hurry - is at a crossroads. Intent only on refueling before moving along on his road trip, he finds sustenance of an entirely different kind. In addition to the specials of the day, the cafe menu lists three questions all diners are encourage to consider.

In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems—from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?”

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.