Publishing Business

You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business. How? By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words. Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation?

What a rush it will be when you conclude job interviews knowing that you nailed them. If you follow the advice in this book, you should experience that feeling every time you walk out of an interview.

Originally published in 1916, this simple story is over a hundred years old, but its message on the value of applying common sense in our career is just as relevant today as it was 110 years ago. Advertising legend David Ogilvy claimed Obvious Adams changed his life. He was so passionate about its message that he made his employees read it every year! It is less a book about advertising (or even Adams himself), and more accurately: a book about the power of a sharp mindset.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

As you walk with David, the main character, he shares how he is feeling victimized by life. Through serendipity he meets some wise guides, Ted and Sophia, who show David how he can move from feeling like a victim to being a creator of his own life. The Power of TED* offers a powerful alternative to the Karpman Drama Triangle with its roles of victim, persecutor, and rescuer. The Empowerment Dynamic (TED) provides the antidote roles of creator, challenger, and coach - and a more positive approach to life's challenges.

In the early 20th century, business elites, trade associations, wealthy powerbrokers, and media allies set out to build a new American orthodoxy: down with 'big government' and up with unfettered markets. With startling archival evidence, Oreskes and Conway document campaigns to rewrite textbooks, combat unions, and defend child labor.

Everybody should be able to reach and maintain their ideal weight. The solution is to code your brain and help it remain motivated for any exercise regimen or diet you start. This can be done through self-talk. You can start to change your thoughts and your actions by listening to affirmations as well as repeating them.

The faster the world moves, the more important it becomes to slow down and look within for what makes us truly happy. If you measure success by the quality of your life rather than just by material achievements, then the timeless wisdom of this book will speak directly to your heart and soul. For more than 50 years, this classic inspirational guide has helped hundreds of thousands of people to move through obstacles and invite all-round success fully into their lives.

When the real estate market gets hot, it’s the investors who know the ins and outs of negotiating with sellers (and with agents, banks, contractors, and other institutions) who will get the deal. And it’s those same investors who will get their properties sold for top dollar and minimal stress!

In Beyond High Performance, Jason Jaggard, along with the coaches of Novus Global and the faculty of the Meta Performance™ Institute, pull back the curtain to reveal the coaching tools they use to help the best get better. Their groundbreaking research shows there are two types of great leaders and teams: Those who achieve success once and then plateau or decline, and those who achieve success over and over again.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own. As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own.

Kevin Bambrough, a top-ranked financial leader, knows that real wealth isn’t just financial—it’s the synergy of energy, health, and focus. In The Energetic Investor, Kevin shares scientifically-proven strategies to power up your biology, sharpen your cognitive abilities, and fuel your financial decision-making. By leveraging your DNA, microbiome, and mitochondria, you’ll create a system where success in one area amplifies success in others.

A simple and profoundly life-changing story. The book for everyone who’s ever wondered, “Isn’t there supposed to be more to life?” This audiobook will leave you inspired, hopeful and filled with a deep sense of calm and clarity. In a small cafe at a location so remote it stands in the middle of the middle of nowhere, a visitor f inds three unusual questions on the back of a menu.

While most business thinkers focus on the endgame, Snider demonstrates that your successful exit is based on what you do now to unlock the value trapped in your business. His value acceleration methodology will give you the steps to accomplish the exit planning necessary to make you five to ten times wealthier.

It’s not easy going out there solo… but you can make waves in the business world when you know what it takes to thrive. Why did you set out as a solo entrepreneur? The chances are, you were ready to ditch the 9-5 and get more control over your life. You wanted more money to show for the work you do. You wanted that work to be something you care passionately about. It’s a liberating journey, full of excitement and possibility… but it also has a tough side. You might feel isolated much of the time.

This book is to help people avoid challenges, heartache, and pitfalls in life and business. You no longer have to learn these lessons The Hard Way like Brad did. This a collection of stories and the lessons Brad Lea has learned to help him build an incredible life and ultimately it is his bible on how to do sales, business, and life.

The new female manager’s encyclopedia - how to lead like a pro and spin teamwork into value, even with little experience! If you’ve been newly appointed to a managerial position with a few years of experience under your belt…you may struggle to get used to your peers calling you “boss”. However, it would help if you weren’t afraid to embrace leadership roles - you earned every right to excel, and your boss must have noticed something exceptional in you, so don’t downplay yourself.

Private equity firms are on the rise and rapidly changing the game. Today, more than 5,500 PE firms own tens of thousands of companies, so it is essential for CEOs and senior management executives to understand exactly how private equity firms operate. This invaluable resource can help you devise a winning PE game plan for your own company that offers you greater freedom and financial success.

Unshakable is the guide for ambitious leaders, professionals of color, and anyone who's ever felt unseen in spaces not built for them. Drawing on lived experience and unfiltered insight, Imani L. Cross delivers 11 transformative strategies to help you break through microaggressions with confidence instead of doubt.