Publishing Business

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are...

Being funny and approachable at work isn’t just about cracking jokes behind the water cooler. It’s an art form, my friend—a delicate balance where timing, context, and audience reception matter more than your last failed attempt at stand-up comedy. Your workplace antics can lighten the mood, engage your team, and turn dreadfully boring meetings into trendier talk shows.

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our...

The co-founder and CEO of Delivering Happiness updates the Delivering Happiness model for our new abnormal, showing organizations of every kind how to cultivate a culture that can adapt to change, be highly profitable, and support all its people...starting with yourself. Jenn Lim has...

In my book, I will show you exactly how to go about starting and running your own pre-loved clothing business. You gain not only the monetary benefits of selling a high-demand product, but you will also be saving the world’s landfills from unnecessary waste. In 2012 alone, an estimated 14.3 million tons of textiles were discarded to the landfill as reported by the Environmental Protection Agency - an alarming number for something seemingly harmless as discarding old clothes.

This book is for you if you want to do meaningful work that pays well. If you want to make a big career change without going back to school or taking a step down. If you’ve often wondered if there could be more out there for you. Spoiler alert: There is!

The AI Mastery 3-in-1 Collection is your roadmap to go from experimenting with AI to building a cash-generating machine powered by automation, precision, and creativity. Whether you’re brand new or already using ChatGPT, this collection bridges the gap between potential and profit.

Learn how Jack Gray, a successful and ambitious entrepreneur with an MBA, hit rock bottom financially but turned it all around and gained more wealth than he ever dreamed,within just a few months! He now spends his time sharing the tools and strategies he created to live his financial dreams.

“Why aren’t I as wealthy as I should be?” If you’ve ever asked yourself this question, you’re not alone. Hard-working, well-educated, middle- to high-income people often wonder why they haven’t joined the ranks of the affluent—especially when, on paper, they earn enough to get there. Other financial books have shattered myths by showing how most millionaires owe their success to hard work, diligent saving, and living below their means—not lavish spending or astronomical salaries. They’re more likely to quietly accumulate wealth in ordinary neighborhoods than flaunt it in elite zip codes.

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

In this leadership book, renowned industry analyst Josh Bersin introduces a new way to think about organizational design, employee engagement, and employee development. Distilled from decades of research and management theory into seven practical yet profound management principles, Bersin outlines how business leaders can create enduring companies that thrive with improved customer satisfaction, employee retention, and business agility.

What if you could write a book, get it in front of millions of readers, and it wouldn’t cost you a dime or cost next to nothing? Even better, what if you received a commission for every book that was sold from your site? Oh yeah, and once it's done, it will earn you perpetual income forever. Yup, you read it right! You can, thanks to Kindle, Amazon, and Audible making it all possible - and I am going to show you how. All you need to do is be your creative self, read, and take action.

99% of the time what we THINK is the problem is actually NOT the problem. We’ve all been there. You thought you solved a tough problem, and then it’s back again. Or you’ve worked and reworked your solution and you’re hitting dead ends. Why? We have been taught to find answers to problems, not to question the problem itself. We are still using strategies we learned in elementary school to solve complex, non-routine, difficult and potentially dangerous problems.

In Good Day!: The Paul Harvey Story, author Paul J. Batura follows the remarkable life of one of the founding fathers of the news media. Paul Harvey started his career during the Great Depression and narrated America's story day by day, through wars and peace, the threat of communism and the crumbling of old colonial powers, consumer booms and eventual busts.

Write a foolproof business plan that will set your budding business on the road to success from the get-go. When you set out on a road trip, do you leave the map behind? Do you decide to just wing it and see where you end up? You can use Writing a Business Plan Made Simple for Small Businesses and Entrepreneurs as your guide. With a comprehensive breakdown of everything you need in a stellar business plan, this audiobook is your one-stop guide whether you’re a first-time entrepreneur or experienced business owner.

In an era of rapid technological disruption, The AI Leverage is a transformative guide for navigating change with clarity, confidence, and conviction. Blending personal storytelling with practical strategies like the revolutionary 360 Character Rule, this book empowers listeners to uncover their purpose, build lasting resilience, and pursue meaningful success. Whether you're a leader, creative, entrepreneur, or professional in transition, this book provides the tools to turn uncertainty into opportunity. Don’t just survive the future, leverage it. Your transformation starts here.

In The HyperLocal, HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets and choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market.