Publishing Business

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

This clear and concise book will help you better understand the universal language of business, and will demystify the financial terminology and concepts that are used to measure an organization’s performance. Do you want to go to the highest high of your organization? Would you like to enhance your business acumen, so any employer in any industry in any part of the world can see your value? If so, this book is a must-listen and, more importantly, a must-do.

Keller Williams' The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth-building vehicle that rewards patience and perseverance and is available to all: real estate.

You'll learn about the myths about money and investing that hold people back and how to develop the mindset of a millionaire investor; how to develop sound criteria for identifying great real-estate investment opportunities; and more.

How to Start a Landscaping Business is a classic struggle to victory story on how to overcome fear and self-doubt. This book is for someone stuck in a dead-end job and looking to venture out into their first small business.

This book is a story. It’s simply told, and the wisdom in it is for everyday people questioning the point of everyday life. It takes place in a small cafe which has three unusual questions on the back of the menu. Why are you here? Do you fear death? Are you fulfilled? With that food for thought and the guidance of three people at the cafe, the main character (and you) are taken on a journey of self-discovery. Along the way finding a new way to look at life, yourself, and just how much you can learn from a green sea turtle.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.

Eighty percent of the average person's inner mental chatter is negative. But everyone has the power to change theirs. Want to achieve your goals, be more content with yourself, and live your best life? Don't let negative thinking hold you back. Changing how you talk to yourself in your thoughts - with self-love, positive thinking, and constructive feedback - is the most effective way to change your approach to your exercise routine, diet, relationships, work, and life.

Our views of the world are shaped by the stories told by our self-selected communities. Whether seeking out groups that share our tastes, our faith, our heritage, or other interests, since the dawn of time we have taken comfort in defining ourselves through our social groups. But what happens when we only socialize with our chosen group, to the point that we lose the ability to connect to people who don't share our passions? What happens when our tribes merely confirm our world view, rather than expand it?

MindSell is a simple, powerful, influence-based framework for supercharging your sales performance. No pressure tactics. No tricks. No outdated scripts. The seven pillars of MindSell are built from practical tools and strategies rooted in the timeless science of human behaviour. MindSell embodies more than just selling. By mastering the seven pillars, you'll supercharge your sales, your performance, and your life.

Into the Hands of Leaders: Employee Growth Through Learning is essential listening for any organization aiming to thrive in the 21st century. Backed by solid research and brought to life through leader interviews, it offers a timely intervention and a fresh perspective into the current discourse on employee learning and development. Hannah Brown encourages us to rethink how our leaders can cultivate growth through learning. Work needs to be more than just a paycheque-it needs to be a place of development and fulfillment.

With her straightforward approach, Kafi London reveals the magic of relational energy and hands you the keys to positively shift your presence through tried-and-tested frameworks, practical advice, and candid anecdotes. Get ready to supercharge your Sparkability Factor, read any room to ensure your message lands every time, and create a vibe that lifts the collective mojo of everyone around you. Ultimately, London will turn you into a magnetic force of positivity with contagious potential. So, buckle up — you're about to shift from fed up to fired up!

When the real estate market gets hot, it’s the investors who know the ins and outs of negotiating with sellers (and with agents, banks, contractors, and other institutions) who will get the deal. And it’s those same investors who will get their properties sold for top dollar and minimal stress!

This printing of Men and Rubber: The Story of Business by Harvey S. Firestone is part of the Farnam Street Timeless Classics Series, where we continue with our goal of "mastering the best of what other people have figured out".

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

SOLD provides a much-needed look at how successful real estate agents build their business, close deals, and generate commissions. Best-selling author and expert real estate agent David Greene shares everything he wishes someone had shared with him - including the exact processes he used to become rookie of the year and top agent in his office.

Do you love gaming? Do you have ideas for games of your own and want to learn how to produce them professionally? Longtime game designer Justin Gary has the answers you seek. After 20 years in the gaming industry, creating such games as Solforge, Ascension, and the World of Warcraft Miniatures Game, Justin is now sharing all his secrets in Think Like a Game Designer. Best of all, Justin’s secrets are really simple, practical, and common sense steps you can take yourself.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems—from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?”