Publishing Business

Unarmed: De-escalation Techniques to Cultivate Courage, Compassion, and Connection is a skillfully crafted guide that offers education, inspiration, and practical strategies for fostering meaningful human connections. This book is more than a mere instructional manual; it is a journey into the heart of empathy, courage, and empowerment. Through the lens of his extensive experience in law enforcement and mental health advocacy, the author reveals the art of de-escalation, providing listeners with the tools and insights necessary to navigate complex interpersonal dynamics.

This updated and expanded edition considers the continuing dismal employment statistics for individuals with ASD. The authors take an in-depth look at entrepreneurship. Using real-life examples, they point out that many of the unique characteristics of individuals on the autism spectrum lend themselves well to entrepreneurial ventures. Employment figures and prospects have been updated, and new jobs have been added that are well suited for those on the spectrum.

An inspirational tale of triumph over extraordinary setbacks, A Colonel & A Cowboy tells the remarkable story of rodeo great Stran Smith and retired U.S. Army Colonel J. Craig Flowers. Stran Smith’s journey to becoming a World Champion rodeo cowboy is woven together with Colonel Flowers’ experiences supporting some of the most elite teams in the world. Through dramatic, real-life storytelling and humor, these two native Texans offer a profound analysis of what it takes to move from great to elite: Mission, Mindset, and Process.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters. Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity. For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune.

¡Una guía esencial en un mundo de negocios competitivos! El Lean Startup es un nuevo enfoque que se está adoptando en todo el mundo y que está cambiando la forma de construir empresas y lanzar nuevos productos....

This step-by-step guide: Explains the principles of PRINCE2 in straightforward, manageable chunks, emphasizes how to apply PRINCE2 in practice, using real-life examples, was written by an experienced PRINCE2 practitioner and trainer, so you can be sure that the information is based upon approaches that work, gives clear explanations and practical illustrations in each section, explains how to effectively apply PRINCE2’s principles, themes and processes to your projects and other real-world scenarios, and much more.

We spend most of our waking lives at work - in occupations often chosen by our unthinking 16-year-old selves. And yet we rarely ask ourselves how we got there or what it might mean for us. Equally intrigued by work's pleasures and its pains, Alain de Botton heads into the office, the factory, the fishing fleet, and the logistics centre, ears and eyes open to the beauty, interest, and sheer strangeness of the modern workplace. Why do we do it? What makes it pleasurable? And why do we daily exhaust not only ourselves but also the planet?

Katie's desire to help others helps her find a valuable asset: a young blacksmith whose family might have the secret to weapons that can help change the war. The only problem? The government might want what she has if they learn about it.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Nattanya Andersen's cherished career as a flight-attendant for one of the world's largest airlines careened to a halt, when a jet-engine-explosion five feet away from her at 6,000 feet altitude shortly after take-off left her with post-traumatic-stress-disorder (PTSD). The mental health professions' apparent lack of knowledge concerning the treatment of PTSD-sufferers and Nattanya's desire to help herself lead her to search for empirical studies on PTSD and other health-issues and dangers facing air-crew - and by extension their passengers - on a daily basis.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Bring Joy Back to Leadership—And Watch Your Team Thrive. Burnout is rampant. Employee disengagement is at an all-time high. Leaders are stuck between driving productivity and maintaining well-being—but what if the missing ingredient is joy? In Joyosity, leadership expert Jenn Whitmer presents a groundbreaking approach to workplace culture that prioritizes joy as a strategic advantage.

“Os 7 Hábitos das Pessoas Altamente Eficazes” é um manual para todas as pessoas que desejam ser bem-sucedidas, seguir em frente e descobrir seu potencial. Covey revela um passo a passo para viver com justiça, integridade, trabalho e dignidade humana–princípios que nos proporcionam a segurança para nos adaptarmos à mudança, bem como sabedoria e força para tirar proveito das oportunidades criadas pela mudança.

"The Magic of Getting What You Want" by David J. Schwartz is a seminal work in the genre of self-help and personal development, serving as a guide for listeners aspiring to transform their lives through the power of goal setting, positive thinking, and proactive behavior. In this book, Schwartz extends the foundational concepts introduced in his earlier work by offering practical advice, actionable strategies, and inspirational anecdotes to illustrate how individuals can overcome obstacles, harness the power of their ambitions, and achieve success in both their personal and professional lives.

As Covid has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted, or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019. There's just one problem. For a bevy of reasons, they won’t succeed.

Social Media Marketing Guide to Business was written for entrepreneurs and business owners who want to put their brand on the digital map. There is an extensive overview of what social media marketing is, insider details on each of the main social networks and how to master them, and how these platforms can magnify brand exposure.

When most people see the term relationship marketing, they tend to focus more on the second word than on the first. They want to know how they can market to get more business. But increasingly, the business world is beginning to realize the keys to building business are creating genuine relationships, appreciating your customers and clients, and networking to give. Since 2004, Kody Bateman's relationship marketing systems have bridged the gap between high-tech and personal touch to bring massive business growth to the people who implement them.