Publishing Business

¡Una guía esencial en un mundo de negocios competitivos! El Lean Startup es un nuevo enfoque que se está adoptando en todo el mundo y que está cambiando la forma de construir empresas y lanzar nuevos productos....

Unfortunately, far too many people don’t like where they work. Some organizations are unhealthy and full of disrespectful behavior. Other workplaces are simply uninspiring. For various reasons, countless people feel trapped, indifferent, or bored at work. The authors of this book believe that people should be able to like where they work. When employees like the places they work, it’s not only good for their mental health and well-being, it’s also good for their organizations - both financially and otherwise.

This step-by-step guide: Explains the principles of PRINCE2 in straightforward, manageable chunks, emphasizes how to apply PRINCE2 in practice, using real-life examples, was written by an experienced PRINCE2 practitioner and trainer, so you can be sure that the information is based upon approaches that work, gives clear explanations and practical illustrations in each section, explains how to effectively apply PRINCE2’s principles, themes and processes to your projects and other real-world scenarios, and much more.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

Nattanya Andersen's cherished career as a flight-attendant for one of the world's largest airlines careened to a halt, when a jet-engine-explosion five feet away from her at 6,000 feet altitude shortly after take-off left her with post-traumatic-stress-disorder (PTSD). The mental health professions' apparent lack of knowledge concerning the treatment of PTSD-sufferers and Nattanya's desire to help herself lead her to search for empirical studies on PTSD and other health-issues and dangers facing air-crew - and by extension their passengers - on a daily basis.

“Os 7 Hábitos das Pessoas Altamente Eficazes” é um manual para todas as pessoas que desejam ser bem-sucedidas, seguir em frente e descobrir seu potencial. Covey revela um passo a passo para viver com justiça, integridade, trabalho e dignidade humana–princípios que nos proporcionam a segurança para nos adaptarmos à mudança, bem como sabedoria e força para tirar proveito das oportunidades criadas pela mudança.

"The Magic of Getting What You Want" by David J. Schwartz is a seminal work in the genre of self-help and personal development, serving as a guide for listeners aspiring to transform their lives through the power of goal setting, positive thinking, and proactive behavior. In this book, Schwartz extends the foundational concepts introduced in his earlier work by offering practical advice, actionable strategies, and inspirational anecdotes to illustrate how individuals can overcome obstacles, harness the power of their ambitions, and achieve success in both their personal and professional lives.

As Covid has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted, or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019. There's just one problem. For a bevy of reasons, they won’t succeed.

Social Media Marketing Guide to Business was written for entrepreneurs and business owners who want to put their brand on the digital map. There is an extensive overview of what social media marketing is, insider details on each of the main social networks and how to master them, and how these platforms can magnify brand exposure.

When most people see the term relationship marketing, they tend to focus more on the second word than on the first. They want to know how they can market to get more business. But increasingly, the business world is beginning to realize the keys to building business are creating genuine relationships, appreciating your customers and clients, and networking to give. Since 2004, Kody Bateman's relationship marketing systems have bridged the gap between high-tech and personal touch to bring massive business growth to the people who implement them.

Dr. Grow is dean of workplace sanity education for the Workplace Sanity Group; a team dedicated to improving interpersonal communication and effectiveness in the workplace. His PhD is in Educational Leadership with a focus on adult education and training and its application in organizational development. He has been overseeing both public and private operations for over 20 years. His work experience includes training and support team member and international program manager at Microsoft and organizational development manager on the West Coast for Green Mountain Coffee Roasters.

By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.

In a market of rising interest rates, real estate investors need strategies that maximize returns. That's where short-term rentals shine, delivering 2-3X the cash flow of traditional rentals—but with Airbnb’s meteoric growth comes fierce competition. You need a proven framework to stand out and succeed. That's exactly what you'll find in Short-Term Rental Strategy.

These affirmations and intentions support you easily and clearly in creating the life you truly want, finally moving you from hoping to having. Let’s manifest your greatest life into reality now!

In Systems of Survival, Jane Jacobs identifies two distinct moral syndromes—one governing commerce, the other politics—and explores what happens when these two syndromes collide. She looks at business fraud and criminal enterprise, government’s overextended subsidies to agriculture, and transit police who abuse the system the are supposed to enforce, and asks us to consider instances in which snobbery is a virtue and industry a vice.

Many of us focus on winning at work. Whether it is from our own fear or the expectations of others, we put pressure on ourselves to succeed. Then, with whatever time and energy is left, we give to our family and to ourselves. In the end, no one wins. Marriages suffer, kids are neglected, teams are not developed, and you are not fulfilled. There is a better way. You, your home, and your work can thrive.