Publishing Business

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

In the early 20th century, business elites, trade associations, wealthy powerbrokers, and media allies set out to build a new American orthodoxy: down with 'big government' and up with unfettered markets. With startling archival evidence, Oreskes and Conway document campaigns to rewrite textbooks, combat unions, and defend child labor.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

In Beyond High Performance, Jason Jaggard, along with the coaches of Novus Global and the faculty of the Meta Performance™ Institute, pull back the curtain to reveal the coaching tools they use to help the best get better. Their groundbreaking research shows there are two types of great leaders and teams: Those who achieve success once and then plateau or decline, and those who achieve success over and over again.

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of...

Are you ready to break free from debt and take control of your financial future? Whether you want debt-free living, fast credit card payoff, or simple budgeting for beginners, this one-hour guide gives you the tools to succeed. Debt isn’t permanent—it’s just a problem with a solution. In just 60 minutes, you’ll learn how to reset your money, rebuild your credit, and design a plan for lasting financial freedom.

Do you want to be a better leader? Raise the threshold of your pain. Do you want your church to grow or your business to reach higher goals? Reluctance to face pain is your greatest limitation. There is no growth without change, no change without loss, and no loss without pain. Bottom line: if you're not hurting, you're not leading. But this book is not a theological treatise on pain. Rather in Leadership Pain, Samuel Chand - best-selling author recognized as "the leader's leader" - provides a concrete, practical understanding of the pain we experience.

Good leaders maintain steady teams, achieve reasonable growth, and are comfortable in their authority. But great leaders recognize that unparalleled success comes from always seeking to improve. The stakes of leadership are higher than ever, and operating with maximum effectiveness is not only desirable, but also imperative.

A simple and profoundly life-changing story. The book for everyone who’s ever wondered, “Isn’t there supposed to be more to life?” This audiobook will leave you inspired, hopeful and filled with a deep sense of calm and clarity. In a small cafe at a location so remote it stands in the middle of the middle of nowhere, a visitor f inds three unusual questions on the back of a menu.

It’s not easy going out there solo… but you can make waves in the business world when you know what it takes to thrive. Why did you set out as a solo entrepreneur? The chances are, you were ready to ditch the 9-5 and get more control over your life. You wanted more money to show for the work you do. You wanted that work to be something you care passionately about. It’s a liberating journey, full of excitement and possibility… but it also has a tough side. You might feel isolated much of the time.

Private equity firms are on the rise and rapidly changing the game. Today, more than 5,500 PE firms own tens of thousands of companies, so it is essential for CEOs and senior management executives to understand exactly how private equity firms operate. This invaluable resource can help you devise a winning PE game plan for your own company that offers you greater freedom and financial success.

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. A powerful parable that will help you see your life and work in a new way. It's a rainy day in Seattle, and on the third floor of First Guarantee...

Jim Camp, the world’s number one negotiating coach, shows how to release the emotional pressure that’s part of any negotiation by using his proven system of safe, decision-based negotiation that enables you to meet all your objectives without needless, wasted compromises or giveaways. Saying no is not about being hard-nosed or intransigent. Rather, it stops everyone in their tracks, clears the air, and allows you to get at what the real issues are.

Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.

Do you love gaming? Do you have ideas for games of your own and want to learn how to produce them professionally? Longtime game designer Justin Gary has the answers you seek. After 20 years in the gaming industry, creating such games as Solforge, Ascension, and the World of Warcraft Miniatures Game, Justin is now sharing all his secrets in Think Like a Game Designer. Best of all, Justin’s secrets are really simple, practical, and common sense steps you can take yourself.

Inspired by that British (BBC) television program called The Great British Bake Off and love, more pet owners are making homemade treats for their furry companions. Fueled by the rapid spread of information on the internet, there is, what seems like, an unending array of pet recipes. It’s never been easier to treat Fido and King homemade artisan dog treats. And for those dog owners who haven’t yet jumped into baking for their pets but are more than willing to buy gourmet treats, some of the best options can be found at places often called pet bakeries.

Leap into entrepreneurship and launch your dream business, even if you lack business experience! Do you dream of starting your own business, but feel tied down by the fear of the unknown? Launching your dream business from scratch doesn’t have to be intimidating. Even if you lack a business degree or have no prior entrepreneurial experience, starting your own successful business is more achievable than you think.

The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers - from creating a vision for the company's future to learning how to generate free PR for a developing company - is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less.

As you walk with David, the main character, he shares how he is feeling victimized by life. Through serendipity he meets some wise guides, Ted and Sophia, who show David how he can move from feeling like a victim to being a creator of his own life. The Power of TED* offers a powerful alternative to the Karpman Drama Triangle with its roles of victim, persecutor, and rescuer. The Empowerment Dynamic (TED) provides the antidote roles of creator, challenger, and coach - and a more positive approach to life's challenges.