Real World Careers

Marketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in today’s dynamic business environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a radically needed shift in thinking that will not only bring clarity to the whole organization but help CMOs thrive in the chaos.

Meet Justin Campbell. He’s a newly minted MBA who’s landed a coveted job in consulting. He’s headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven’t yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state-of-the-art strategy tools to analyze various possibilities. But Justin soon finds the application of his strategy toolkit isn’t as straightforward as he’d expected.

Communication is the exchange of information between two or more people. This can be verbal, for example when two people converse, or it can be non-verbal, like the information we perceive through facial expressions or gestures that us know if a person is angry or cheerful. Within non-verbal communication, physical communication is of great importance: A kiss, a handshake, or a hug transfers a lot of information. Communication can be positive, negative, effective or ineffective.

In this helpful how-to, author Tom Kendrick reveals field-proven principles for navigating high-pressure situations, so you can overcome any obstacle. Even with a terrific project management program in place, problems can arise to derail your team’s hard work. This book explores a wide range of challenging scenarios and practical solutions and is packed with insightful answers to over 100 of your most urgent project management questions.

No-Nonsense Leadership is the most useable, hard-hitting field manual on managing and leading people available. It is broken down into short, direct, applicable sections filled with strategies like these: seven steps to recruiting and hiring a team of eagles; how to leverage the power of momentum; are you more manager than leader; 11 steps for leading change; a fish rots at the head; five causes and cures for corporate cancer; and more.

Technology is redefining the value of physical assets: the meaning of location and accessibility, the power of zoning and regulation, the flow of capital and information, and even the notion of scarcity itself. How to make the most of it Rethinking Real Estate provides technology entrepreneurs and real estate professionals with key insights and practical strategies that will enable you to develop innovative solutions, identify risks, evaluate emerging competitors, and transform your investment thesis, project, venture, or career.

Clear guidance to help young adults discover careers that align with their passions for a successful and fulfilling professional life, prepare effective resumes, and ace that job interview. Proven strategies to prioritize daily tasks to boost productivity and overcome procrastination.

The world changes continuously and rapidly. It's foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that's divorced from today's reality. That's why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces "Real-Time Strategic Planning."

Make your breakthrough with the secrets that fueled 10 of today's greatest entrepreneurial successes!

The time is to act is now! The opportunities for wealth, success, and personal freedom are greater today than ever before. The only question that may be holding you back is: "How?"

The Essentials of Confident Communication brings together two bestselling guides—The Essentials of How to Talk to Anyone and The Essentials of Public Speaking—into one transformative volume. Whether you’re navigating everyday conversations or preparing for a big presentation, this 2-in-1 combo gives you the skills, strategies, and confidence to speak with clarity, connect deeply, and leave a lasting impression.

The world has changed since we published the first edition of this book in 2013. There are several updates and specifically, two new chapters: channel management and technology and the sales professional. McKinsey predicts 45% of all marketing and sales jobs will be replaced by AI. If you are not staying ahead of technology and following a sales process, you will end up like the buggy whip salesperson in the 1950s. Or like Mr. Brown the bookseller… in a bustling city, there was a street lined with small shops selling all kinds of goods.

If you’re considering a shift to data analysis, you’re likely exploring various programming languages to kickstart your journey. Take a cue from industry giants like Netflix, Facebook, and Amazon, who rely on SQL for data analysis. Don’t let misconceptions hinder your data analysis journey. Equip yourself with this comprehensive guide and master SQL to unlock new opportunities.

In Happy Stories!, you will learn from people who have faced various hardships and have chosen to achieve happiness in spite of their circumstances. From a man who discovers happiness from the power of shared laughter to a woman who finds happiness through forgiveness, the stories in this collection inspire, entertain, and teach us remarkable lessons on how we can achieve higher and sustainable levels of happiness in our lives.

How do you get a job without experience and get experience without a job? It’s the question virtually every college student and recent graduate faces. With the rise of hybrid work, advances in artificial intelligence, and ever-shifting economic circumstances, the situation for aspiring Gen Z professionals has never been more challenging. But there is help.

In Real Women, Real Leadership, 24 women leaders describe their personal journeys to the top, providing deep insight and a fascinating perspective on "making it" as a woman in the male-dominated business environment. They discuss their experiences and offer guidance on topics such as balancing family and career, building alliances, mentoring and being mentored, and overcoming obstacles in the business world, which is still dominated by men in the senior levels of management.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

How do you get a job without experience and get experience without a job? It's the question virtually every college student or recent graduate faces. Now newly revised and updated, Lindsey Pollak's Getting from College to Career is the definitive guide to building the experience, skills, and confidence you need to succeed in the job search, offering action-oriented tips and strategies ranging from the simple to the expert.

Leadership is not just about tasks and metrics—it’s about people. In The Everyday Diplomat: How to Lead with Influence and Achieve Real-World Success (Enhanced Edition), Michael D. Forras draws on over two decades of leadership experience as a Marine Corps Sergeant Major, diplomat, and mentor to offer an insightful, practical guide to leadership rooted in empathy, connection, and influence.

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....

Imagine combining the wealth of experience from two top industry leaders and best-selling authors offering you real-world truths for network marketing and direct sales success. Well you have that here with this audiobook, as Wes Linden chats with Randy Gage, the New York Times best-selling author of Mad Genius, Risky is the New Safe, Making the First Circle Work, and How to Build a Multi Level Marketing Money Machine.