Research Career

From the number one new-release author Dr. Melissa Caudle comes the secrets of launching and publishing a book as an independent author. Why waste hundreds of hours trying to find this information or spend hundreds of dollars on webinars? Have you been there and done that?

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.

Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email. Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we’re in email jail! How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities.

Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

Whether you have been published by a New York publisher, an independent press, an ePublisher, self-published or considering all of your options, this book contains all the information you need to make an informed decision about your career as an author in today's fast moving digital world. We start out with content and theory, giving you a feel for where the industry has been and where it is going. We cover the various types of publishing, goal setting and help you find where you fit in the 3 P's, and more.

If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying "Yes". Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head - allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.

Why are so many fewer women than men writing business books about their knowledge, experience and expertise? Maybe for the same reasons that fewer women than men start their own businesses: we have less confidence in our own abilities, are more risk averse, and have to factor in caring responsibilities; we are also taken less seriously by society and its organisations, and lack role models, mentors and networks.

In this hysterical, astute book, HR industry expert Jim Dunn explores how humor can improve our professional environments and personal development by exploring questions like: How is humor a superpower for fostering collaborative environments? Are funny employees more effective? How can laughter turn crisis into connection and opportunity? How can instituting a culture of levity shape team dynamics and improve job satisfaction?

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

Newspaperman tells the story of how an immigrant's shy son from Queens, New York, rose to the top of his industry, powered by little more than passion, brains, and hard work. Phillips began his career working as a copyboy for the New York Herald Tribune for 16 dollars a week... and ended it as publisher of The Wall Street Journal and CEO of its parent corporation, Dow Jones & Company. The life story of Warren Phillips is the story of the American newspaper business.

For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.

Vorteile: • Mehr Marketing-Power trotz weniger Geld fürs Marketing • Mehr Kundenerlebnis trotz weniger Geld fürs Kundenerlebnis • Mehr Innovation trotz weniger Geld für die Innovationsabteilung Zum Hörbuch: Die Verhaltensökonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Für Unternehmen sind darum die Erkenntnisse von Wirtschaftsnobelpreisträgern und Bestsellerautoren wie Daniel Kahneman (»Schnelles Denken, langsames Denken«) oder Richard Thaler (»Nudge: Wie man kluge Entscheidungen anstößt«) äußerst wertvoll.

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

If you want to successfully create an online business that consistently makes you thousands of dollars of passive income every month even while you’re enjoying your golden tan on the beaches of the Bahamas, then trust me, get the Ultimate Amazon FBA Bundle now!

Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a revolutionary approach that builds lasting connections through gamification, transparency, and a community-first ethos. This groundbreaking guide provides everything you need to thrive in the web3 era.