Research Process

This is your first step to becoming an entrepreneur. In Step One, you will research, validate, and choose the perfect online business idea. By the end of this book, you will come away with a business idea list, one validated business idea, and a plan to launch your first business.

Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....

If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully. The Workplace Writer's Process is filled with actionable advice you can use immediately to finish more projects in less time and create content. Buy it today to invest in your career success.

In this thought-provoking and highly listenable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising.

Why has punditry overtaken news, with so many media outlets pushing partisan agendas instead of information? Comedian Stephen Colbert's catchword "truthiness" has captured something essential about our age: that people are more comfortable with ideas that feel true, even if the evidence for those beliefs is thin.

The one real difference between the American press and the Soviet state newspaper Pravda was that the Russian people knew they were being lied to. To expose the lies our media tell us today, controversial journalist James O'Keefe created Project Veritas, an independent news organization whose reporters go where traditional journalists dare not. Their investigative work - equal parts James Bond, Mike Wallace, and Saul Alinsky - has had a consistent and powerful impact on its targets.

According to Bernard Goldberg, the media crossed an important line in the 2008 presidential race, moving from their usual unthinking liberal bias to crass partisanship of the crudest kind, practically acting as spin doctors for the presidential campaign of Barack Obama. In A Slobbering Love Affair, his most provocative book yet, Goldberg demonstrates how the media launched an unparalleled effort to ensure the election of the man they regarded as the One.

Was the 2000 presidential campaign merely a contest between Pinocchio and Dumbo? And did Dumbo miraculously turn into Abraham Lincoln after the events of September 11? In fact, Kathleen Hall Jamieson and Paul Waldman argue in The Press Effect, these stereotypes, while containing some elements of the truth, represent the failure of the press and the citizenry to engage the most important part of our political process in a critical fashion.

Whistlestop tells the human story of nervous gambits hatched in first-floor hotel rooms, failures of will before the microphone, and the cross-country crack-ups of long-planned stratagems. At the bar at the end of a campaign day, these are the stories reporters rehash for themselves and embellish for newcomers. In addition to the familiar tales, Whistlestop also remembers the forgotten stories about the bruising and reckless campaigns of the 19th century.

Award-winning writer Dan Wakefield reveals how writers, artists, musicians, and creative people of all kinds can unleash the principle of creativity within so that it can infuse every aspect of our lives. Wakefield challenges the belief that to be creative, one must be alienated, neurotic, irresponsible, and a failure at relationships. Drawing on examples from religion, philosophy, and literature Creating from the Spirit teaches us that the key to creation is clarity of body, mind, and spirit.

In his essential writing guide, This Year You Write Your Novel, Walter Mosley supplied aspiring writers with the basic tools to write a novel in one year. In this complementary follow up, Mosley guides the writer through the elements of not just any fiction writing, but the kind of writing that transcends convention and truly stands out. How does one approach the genius of writers like Melville, Dickens, or Twain? In Elements of Fiction, Walter Mosley contemplates the answer.

So you want to write a book...where do you start? Veteran writer Angela Hunt discusses everything that needs to be done away from your manuscript: conceptualizing, identifying the genre, research, scheduling, drafting, critiquing, and publishing. So whether you want to write nonfiction or fiction, you should find something to help you get your book written. Enjoy this writing lesson for a fraction of the cost of attending one of Angela's writing classes - your writing will never be the same.

In a time where creativity is celebrated more than ever, it’s easy to get caught up in what the world defines as success. But what if the true power of your creativity lies in collaborating with the ultimate Creator? From content creation to copywriting, freelance writer Maxine Harrison reveals how God, the master artist, can breathe new life into your creative projects. She shares the practicality of using your God-given talents in both Christian and secular spaces in this modern day.

As an active member in ministry, writing is usually inevitable. Perhaps you approach these opportunities with excitement - or maybe you procrastinate to avoid the task altogether, your pages remaining forever blank. No matter how you feel about writing, approaching a project can be overwhelming. Knowing what to say can be as confusing as knowing where to begin. Perhaps for you, the first step in the writing process is simply to demystify the writing process, to realize that you are capable of accomplishing your projects. If so, then Writing for Life and Ministry is for you.

Intro to Indie Publishing provides a low-intensity review of the major steps toward publishing your own work. The steps listed in the book are not comprehensive, but offer a spotlight on some of the most common major steps in the indie publication process. This guide will be most helpful for writers who are trying to decide between indie publishing and traditional publishing, or writers who want to become indie authors but would like to ease into the process by getting a gentle introduction first.