Right Career

Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options—including debt financing—can help to maintain, or even grow, a founder's stake. In All Money Is Not Created Equal, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process.

School Marketing the Right Way by Brendan Schneider is the answer every school marketing professional has been waiting for. With years of experience and a track record of success, Schneider offers a comprehensive roadmap to transform your school's marketing efforts.

To succeed in this world, you need to change your perspective on competition, growth, and leadership. Strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases.

There is nothing more expensive than ignorance. Let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs! The audiobook details out five keys to long-term success as a franchisee.

At last! Best-selling author and Secret movie star Dr. Joe Vitale reveals for the first time how to instantly manifest what you desire. He explains the truth about the Law of Attraction and guides you into understanding the hard-wired principles of the Universe.

Nigger: it is arguably the most consequential social insult in American history, though, at the same time, a word that reminds us of “the ironies and dilemmas, tragedies and glories of the American experience.” In this tour de force, distinguished Harvard Law School professor Randall Kennedy - author of the highly acclaimed Race, Crime, and the Law - “put[s] a tracer on nigger”, to identify how it has been used and by whom, while analyzing the controversies to which it has given rise.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Originally self-published to enormous acclaim and demand, Sacred Pampering Principles is a beautifully written guide with hundreds of easy and innovative ways for on-the-go women to pamper their bodies and nurture their spirits. With her holistic approach to filling your life with comfort...

Many professionals aspire to work for a start-up. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do.

This is a book about work choices and life choices, and the critical points, or defining moments, at which the two become one. A refreshing antidote to traditional feel-good, inspirational business ethics, it examines the right-versus-right conflicts that every business manager faces and presents an unorthodox yet practical way for you to think about and resolve them.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

Communication expert and leadership coach Shawn Kent Hayashi has spent more than two decades studying how the things people say impact their business and professional lives. In her new book Conversations for Change: 12 Ways to Say It Right When It Matters Most, she not only identifies the 12 most important types of conversations people have, but shows readers how to reach their maximum potential by using these conversations effectively.

Right to Left is the third book by Agendashift founder Mike Burrows, doing for Lean and Agile in digital delivery what his 2018 book Agendashift did for change and transformation. Do you see in digital technology the opportunity to meet customer needs more effectively? Do you recognize that this may have profound implications for how your organisation should work? Do you want to help bring that about? Regardless of whether you consider yourself a technologist, if your answer to those questions is “yes”, you are what we refer to in this book as a digital leader.

This fact-pact and enlightening book covers everything kids need to know about becoming a vet. It also gives a realistic view of what daily life is like as a vet—the challenges and triumphs.

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.

A compelling, pause-resisting account of recreational marathon runner Kay Bretz’s transformation into one of the best ultra runners in the world. The listener follows the author during his physical, mental, and professional challenges and celebrates his hard-fought wins as he discovers the motivation to succeed, leaving behind his former motivation to avoid failure.

Bodo Schafer is a successful time management trainer. Through his time spent as a financial guru, Schafer has come up with a set of 30 laws that, when followed, can drastically improve the quality of one's life. The laws give you the tools used by this world's elite in order to gain control of your life and attain the confidence you need to move forward with all the gusto and purpose of a true winner.

When you need advice for what is happening in the world right now as it affects your business, you don't have time to take a course and become the expert. You need to tap into the knowledge of those who have already figured out the next steps. This compilation of interviews was taken in the first six months of the pandemic when the world was both at a standstill and changing moment to moment.

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation. Discusses a key step in this process - the politics of selling - showing how to establish the right relationships with people who are powerful enough to give the salesperson an edge.