School Leadership

The Harvard Business School has its own boot camp, and you're the prize recruit. Let leading marketing consultant Mark Stevens teach you the strategies of the business world's most rewarding training program...without the big tuition pricetag.

The world has entered an era of the most profound and challenging change in human history. Most of our children are not prepared, and we know it.Parents around the world see the change and know that the traditional three R's - reading, writing, and arithmetic - are necessary, but not enough. Their children need to become far more responsible, creative, and tolerant of differences. They need to increase their ability to think for themselves, take initiative, get along with others, and solve problems.

This book can change the way you listen to big shots - meaning mostly businesspersons but with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated (i.e., brainwashed).