Science Attention

When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.

Do you find yourself constantly asking your child to "pick up the pace"? Does he or she seem to take longer than others to get stuff done - whether completing homework, responding when spoken to, or getting dressed and ready in the morning? Drs. Ellen Braaten and Brian Willoughby have worked with thousands of kids and teens who struggle with an area of cognitive functioning called "processing speed" and who are often mislabeled as lazy or unmotivated.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Todo mundo já ouviu falar de Transtorno de Déficit de Atenção e Hiperatividade, mas o que muitos desconhecem é o lado valioso do TDAH: a criatividade, o entusiasmo e o espírito inovador. Inspirador e prático, este audiolivro descreve as principais características do TDAH e traça um plano para minimizar os traços negativos e permitir que os positivos floresçam em qualquer idade.

Most of us have had this experience: browsing through countless options on Netflix, unable to commit to watching any given movie—and losing so much time skimming reviews and considering trailers that it’s too late to watch anything at all. In a book inspired by an idea first articulated in a viral commencement address, Pete Davis argues that this is the defining characteristic of the moment: keeping our options open. In Dedicated, Davis examines this quagmire, as well as the counterculture of committers who have made it to the other side.

When Edward M. Hallowell was 11, a voice out of nowhere told him he should become a psychiatrist. A mental health professional of the time would have called this psychosis. But young Edward (Ned) took it in stride, despite not quite knowing what "psychiatrist" meant. With a psychotic father, an alcoholic mother, an abusive stepfather, and two so-called learning disabilities of his own, Ned was accustomed to unpredictable behaviour from those around him and to a mind he felt he couldn't always control.

One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life.

Attention Pays spotlights on the power of attention and absolute focus. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships, and peace, it's time to pay attention to what matters most. This book includes powerful tips and tricks to increase profitability, describes how to achieve maximum accountability and results, provides strategies to help you productively manage daily tasks, and offers guidance on improving your daily attention and focus.

Medical treatment for ADHD fails much too often - not because of the drugs themselves, but how they are given. New ADHD Medication Rules - Brain Science & Common Sense shows that patients can react very differently to ADHD prescriptions, resulting in missed diagnoses, imbalanced treatment and over or under medication.

The disinformation age is drowning us in a deluge of data, "facts" and opinion. It consumes our attention. The result of this deficit of attention is the rise of fake news, media bias, and a polarised society. Our capacity to reason what is happening in the world and to make better decisions has become incapacitated amid the cacophony. Instead, we outsource our thinking to others without even realising it. Economist Peter Sainsbury unravels the truth about the power of media narratives, the breakdown in trust and why our attention has been diverted from what matters.

Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this "attention economy", we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control.

If you are a woman with attention-deficit/hyperactivity disorder (ADHD), you've probably known—all your life—that you're different. As girls, we learn which behaviors, thinking, learning, and working styles are preferred, accepted, tolerated, and frowned upon. These preferences are communicated in innumerable ways-from media and books to our first-grade classroom to conversations with our classmates and parents.

Discover the revolutionary antidote to overload and exhaustion. Productivity speaker, trainer, and author Maura Nevel Thomas shows you how to master attention management with practical strategies that make an immediate impact.

In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures - from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention.

Do you constantly feel overwhelmed, even when nothing major is happening? Do you jump between moments of brilliance and total shutdown? Do you feel like you’re performing a version of yourself every day? Do you struggle with shame, guilt, or a sense of never being “enough”? Have you always sensed something was different about you—but no one ever noticed? If you answered yes, this book is for you. Inside, you'll find 10 powerful stories—each one a mirror for adult women who’ve lived with undiagnosed A.D.H.D.

Simpleology is the cutting-edge speed-learning psychology that governs success or failure in every endeavor. It provides the explanation for those who succeed in life - because, consciously or unconsciously, they have been following the five laws explained here. Those who fail have been breaking at least one of these laws on a regular basis.

"Le poisson rouge tourne dans son bocal. Il semble redécouvrir le monde à chaque tour. Les ingénieurs de Google ont réussi à calculer la durée maximale de son attention : 8 secondes. Ces mêmes ingénieurs ont évalué la durée d'attention de la génération des millenials, celle qui a grandi avec les écrans connectés : 9 secondes. Nous sommes devenus des poissons rouges, enfermés dans le bocal de nos écrans, soumis au manège de nos alertes et de nos messages instantanés."

In Distracted, journalist Maggie Jackson ponders our increasingly cyber-centric world and fears we're entering a dark age of interruption that will render us unable to think critically, work creatively or cultivate meaningful relationships.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Does toxic pollution cause attention-deficit/hyperactivity disorder (ADHD)? What about screen use? Are alternative treatments worth exploring? Can dietary changes help? From leading ADHD researcher Joel T. Nigg, this book presents exciting treatment advances grounded in the new science of epigenetics - how genes and the environment interact. Distinguishing unsupported, even dangerous, approaches from bona fide breakthroughs, Dr. Nigg describes specific lifestyle changes that have been proven to support the developing brain.