Science Business

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Social scientists have adopted the practices of more traditional scientists in the past few decades - using randomized trials to design policies aimed at improving educational levels, lowering crime rates, elevating employment rates, and improving living standards among the poor. Andrew Leigh and P.J. Ochlan bring the lives of these radical researchers to life as their experiments to overturn conventional wisdom lead to breakthroughs like finding the cure for scurvy and discovering what policies really improve literacy rates.

Transition énergétique, révolution numérique, mutation écologique... Politiques, médias, industriels nous promettent en chœur un nouveau monde enfin affranchi du pétrole, des pollutions, des pénuries et des tensions militaires. Cet ouvrage, fruit de six années d'enquête dans une douzaine de pays, nous montre qu'il n'en est rien ! En nous émancipant des énergies fossiles, nous sombrons en réalité dans une nouvelle dépendance : celle aux métaux rares. Graphite, indium, tungstène, terres rares.

A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the "bots"- artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who've created them. In the beginning was Josh...

Any group of people expected to work synergistically needs a system that structures their interactions. That system is “governance.” The Pragmatist’s Guide to Governance takes a first principles approach to exploring the ways governance structures affect the humans living under them (and vice versa), with a special focus on how human psychology interacts with the structures that facilitate our interaction with other people.

This audiobook serves as your invaluable guide in the world of AI for business. With its carefully curated content, you'll discover practical insights and strategies for incorporating AI into your business.

Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.

We've all seen it before: the ambitious leader who enjoys great success and then, inexplicably, crashes and burns. Perhaps this leader has been you. Leaders can't sustain effectiveness if they can't sustain themselves. Resonant Leadership offers inspiration, dozens of exercises, and other tools to help listeners become and remain successful leaders in their work and in their lives.

Black women continuously navigate systems that were never intended for them while playing by a set of rules they never agreed to or were ever trained for. In this book, Francine Parham shares her knowledge as a Black woman and a former global executive of two major corporations on how to move up in the workplace while maintaining a sense of sanity. The key skill—one that Black women are rarely taught—is understanding the power dynamics within your organization and learning how to “shift the power” to your advantage.

Découvrez "Libérer la Puissance Commerciale de l’IA avec une Efficacité de Niveau Supérieur", le guide ultime pour transformer les entreprises à l’ère du numérique grâce à l'intelligence artificielle (IA). Ce livre captivant dévoile les mystères de l'IA, explorant ses multiples facettes, des simples applications quotidiennes aux avancées technologiques révolutionnaires. Abordez les diverses utilisations de l’IA dans divers secteurs, bien au-delà de la technologie.

Turn ChatGPT Into a Cash Machine goes beyond the hype, offering proven strategies to build a thriving online business. You'll use ChatGPT and other AI tools (e.g., Sora, Nano Banana, Descript) to generate income more easily.

Financial collapses - whether of the junk bond market, the Internet bubble, or the highly leveraged housing market-are often explained as the inevitable result of market cycles: What goes up must come down. In Liquidated, Karen Ho punctures the aura of the abstract, all-powerful market to show how financial markets, and particularly booms and busts, are constructed.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.

Harper Harlow is good at a great many things...including finding trouble. She just can’t seem to steer clear, especially when a ghost is involved. Thankfully she has trusty sidekick Zander and fiancé Jared to help her along the way. That doesn’t mean she’s safe, of course, but together they’re pretty much an unstoppable team. Whisper Cove is a hotbed for death, paranormal hijinks, and mysteries. Come along for the ride.

What if the only thing standing between you and the seemingly impossible…was belief? Most of your limits aren’t physical. They’re psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry shape what you see, how you...

The Emperor of Scent tells of the scientific maverick Luca Turin, a connoisseur and something of an aesthete who wrote a bestselling perfume guide and bandied about an outrageous new theory on the human sense of smell. Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.

From the best-selling author of Subliminal and The Drunkard's Walk, a groundbreaking new look at the neuroscience of change, and at how tapping into elastic thinking will help us thrive in the modern world. Drawing on cutting-edge research, Leonard Mlodinow takes us on an illuminating journey...

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.

How can we solve the problem of persistent poverty in low-status communities? Majora Carter argues that these areas need a talent-retention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But, too many people born in low-status communities measure their success by how far away from them they can get.