Science Business

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

Escaping the Housing Trap is the must-have resource for everyone with a stake in the future of housing in America-and that means everyone. Listeners will find discussions of housing as an investment and how the country's neighborhoods are being transformed by the introduction of large amounts of investment; explorations of housing as shelter, including discussions of zoning policy and NIMBYism; and a comprehensive overview of the Strong Towns approach to solving the American housing crisis.

Conventional interviewing advice doesn’t work. That’s what Anna Papalia learned through years of experience as an HR professional, consultant for Fortune 500 companies, and teacher at the Fox School of Business. None of the existing tools work for one simple reason: they don’t get to the heart of what actually makes a great interview—self-awareness. At its core, an interview is a set of questions about you. If you don’t know yourself, you won’t do well.

Imagine for a moment that you are about to take a foreign vacation to an exotic destination. You have saved your entire life to travel there. It is a destination with almost unlimited choices of how to spend your time and you know you will not have enough time to explore every opportunity. You are fairly certain that you will never get to take a second trip to this destination; this will be your one opportunity.

AI is coming fast and will affect every part of a business, including the role of the leader. And up until now, leaders have largely ceded their role in the transformation-pushing determination of strategy out to tech teams and leaving investment decisions with groups that don't have a full view of the organization. Just when responsible leadership is more imperative than ever, leaders are not stepping up to understand and execute in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies.

If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed. In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

Death. It happens to everyone, yet most of us don't want to talk about this final chapter of existence. Sixth-generation funeral director Caleb Wilde intimately understands this reticence and fear. The son of an undertaker, he hesitated to embrace the legacy of running his family's business. Yet he discovered that caring for the deceased and their loved ones profoundly changed his faith and his perspective on death - and life itself.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

In a world where AI is revolutionizing every industry, there's a thin line between those who thrive and those who fall behind. This exclusive three-audiobook bundle is your access key to the AI winners' club. This isn't just about “using ChatGPT and AI”—millions of people do that. It's about mastering it completely, turning it into a money-making machine that works 24 hours a day, 7 days a week, even while you sleep.

Based on more than 40 interviews with Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

In 2014, Shane Bauer was hired for nine dollars an hour to work as an entry-level prison guard at a private prison in Winnfield, Louisiana. An award-winning investigative journalist, he used his real name. Four months later, his employment came to an abrupt end. But he had seen enough and wrote an exposé about his experiences that won a National Magazine Award. In American Prison, Bauer weaves a much deeper reckoning with his experiences together with a thoroughly researched history of for-profit prisons in America from their origins in the decades before the Civil War.

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

While this book may not handle every single possible scenario you may run across, I do have my finger on the pulse of the legal industry and what lawyers are challenged by every day. Take what you can from what I’ve learned and perfected on legal business development, marketing and networking to make it your own. My greatest hope is to hear from you someday that you did take action and that this book made the difference for you in your legal career. So enjoy the book, take lots of notes and most importantly, be that lawyer!

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.

In The Happiness Track, Emma Seppala, the science director of the Center for Compassion and Altruism Research and Education at Stanford University, explains that our inability to achieve sustainable fulfillment is tied to common but outdated notions about success. We are taught that getting ahead means doing everything that's thrown at us (and then some) with razor-sharp focus and iron discipline; that success depends on our drive and talents.

Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels - those who practice "positive deviance" at work - are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive.