Science Business

Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for American energy in 2006. Oil production was in steep decline and natural gas was hard to find. The Iraq War threatened the nation’s already tenuous relations with the Middle East. China was rapidly industrializing and competing for resources.

Beyond OODA: Developing the Orientation for Deception, Conflict and Violence is Varg Freeborn's highly anticipated follow up to the extremely popular Violence of Mind. While Violence of Mind was a broad introduction to all aspects of violence preparation, Beyond OODA focuses precisely on the development of mindset, or more accurately the orientation that influences and governs our decision making, and how it is developed for both good and bad people, alike.

What if you could turn a $20 monthly AI subscription into a $5,000+ income stream—without coding skills, technical expertise, or quitting your day job? Welcome to the AI gold rush of 2026, where everyday people with zero tech background are building profitable side businesses using artificial intelligence tools that do the heavy lifting while you focus on getting paid.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is...

From Annie Jacobsen, the author of the bestselling Nuclear War: A Scenario, a book on a subject that has long orbited her reporting: biological warfare. A lab accident, a bio-attack, a global pandemic, and the collapse of human society. In this essential new book, based on dozens of new...

In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.

What does it take to go from good to great? Step up at work, in sports, and at home with this “transfixing book on how to sustain peak performance and avoid burnout” (Adam Grant). A few common principles drive performance, regardless of the field or the task at hand. Whether someone is...

From Pulitzer Prize–winning author and esteemed presidential historian Doris Kearns Goodwin, an invaluable guide to the development and exercise of leadership from Abraham Lincoln, Theodore Roosevelt, Lyndon B. Johnson, and Franklin D. Roosevelt. The inspiration for the multipart HISTORY...

Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary and Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This five-audiobook bundle includes When, The Talent Code, Drive, The Culture Code, and To Sell Is Human.

Escaping the Housing Trap is the must-have resource for everyone with a stake in the future of housing in America-and that means everyone. Listeners will find discussions of housing as an investment and how the country's neighborhoods are being transformed by the introduction of large amounts of investment; explorations of housing as shelter, including discussions of zoning policy and NIMBYism; and a comprehensive overview of the Strong Towns approach to solving the American housing crisis.

"Vaclav Smil is my favorite author."—Bill Gates An indispensable analysis of how the world really produces and consumes its food—and a scientist's exploration of how we can successfully feed a growing population without killing the planet We have never had to feed as many people as we do...

As an awkward Pretoria schoolboy who loved comics and science fiction, Elon Musk's early years and singular family background were crucial in forming his stellar ambitions. Journalist and author Michael Vlismas, who attended the same high school as Musk, knows well the environment that shaped him and offers new insights into Musk's development, including his troubled relationship with his father. Tracing his remarkable life—this is the revealing new story of a man driven to preserve the optimism he sees in humanity and find a future for humans "out there among the stars".

Seth Stephens-Davidowitz is as good a data storyteller as I have ever met.” — Steven Levitt, co-author, Freakonomics Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually...

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision-making, attention, dexterity, and performance in every professional and personal arena. In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to...

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

Cannabis for Dummies presents the science behind the use of this amazingly therapeutic plant. In this book, you'll find the hands-on knowledge and education you need to make an informed decision about your cannabis purchase, as a patient and a consumer.

En este audiolibro se encuentra el "Plan para Salvarse a sí Misma," un organizado programa de cinco meses que proporciona verdadera seguridad financiera a largo plazo. Pero lo que esta en juego es más que el propio dinero. Es acerca de todos los sentidos de una mujer, de quién es y qué realmente merece, y por qué todo comienza con la decisión de salvarte a ti misma. ¿Que esperas? Toma control de tu destino.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.