Science Business

The Science of Getting Rich is one of the original "new thought" classics, originally published in 1910 by Wallace D. Wattles. It has inspired millions of people worldwide with its simple, straightforward message. This little book was the inspiration behind the movie The Secret, the blockbuster hit film by Rhonda Byrne, and as a result, the concept reached a massive worldwide audience.

Les interactions sociales, le comportement sur le lieu de travail, la façon de manger, de boire, de faire du sport... Toutes ces actions découlent d'une habitude, d'automatismes, de gestes faits inconsciemment : c'est pour cela que la détermination et la volonté ne suffisent jamais à provoquer une transformation positive et durable. La professeure Wendy Wood s'appuie sur trois décennies de recherches inédites en neurosciences pour expliquer ces mécanismes et dévoiler la science fascinante de la formation des habitudes.

Over 30 years, Burning Man has gone from two families on a San Francisco beach to a global movement in which hundreds of thousands of people around the world create events on every continent. It has been the subject of fawning media profiles, an exhibit in the Smithsonian, and is beloved by tech billionaires and boho counterculturalists alike. But why does it matter? What does it actually have to offer us? The answer, Caveat Magister writes, is simple: Burning Man's philosophy can help us build better communities.

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

The Emperor of Scent tells of the scientific maverick Luca Turin, a connoisseur and something of an aesthete who wrote a bestselling perfume guide and bandied about an outrageous new theory on the human sense of smell. Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

A revolutionary and timely reconsideration of everything we know about power. Celebrated UC Berkeley psychologist Dr. Dacher Keltner argues that compassion and selflessness enable us to have the most influence over others, and the result is power as a force for good in the world.

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary and Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This five-audiobook bundle includes When, The Talent Code, Drive, The Culture Code, and To Sell Is Human.

Discover how ChatGPT and AI can give you the edge in both your personal and professional life. This new book combines the insights and strategies from two bestselling guides into one comprehensive resource, making it easier than ever to unlock the full potential of AI in your life and work.

Hailed by Time as one of the world's hundred most influential people, Jeffrey D. Sachs is renowned for his work around the globe advising economies in crisis. Now a classic of its genre, The End of Poverty distills more than 30 years of experience to offer a uniquely informed vision of the steps that can transform impoverished countries into prosperous ones. Sachs lays out a clear conceptual map of the world economy. In this 10th anniversary edition, Sachs presents an extensive new foreword assessing the progress of the past decade.

Brian Buffini, an Irish immigrant who went from rags to riches, shares his strategies for anyone who wants to achieve the American dream. Born and raised in Dublin, Ireland, Brian Buffini immigrated to San Diego, California, at the age of 19, with only 92 dollars in his pocket. Since then he has become a classic American rags-to-riches story. After discovering real estate, he quickly became one of the nation's top real estate moguls and founder of the largest business training company, Buffini & Co., in North America.

Did you ever want to start 3D printing but think it might be too difficult to learn? Do you feel that the subject matter is overly technical and possibly out of reach? Or do you believe that it would be just too complicated to even get started? We know the struggle very well and understand how you feel. In this book, we will help you to overcome all of these obstacles and more. Not only do we offer a brief history of how 3D printing came to be, we will help guide all prospective hobbyist on how to get started from scratch.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

In her acclaimed AOL.com, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

This new and significantly revised edition of Implementing Six Sigma goes well beyond traditional Six Sigma methodologies, introducing an enhanced roadmap - S4/IEE (Smarter Six Sigma Solution ssm/Integrated Enterprise Excellence). This cutting-edge approach offers a solution to the common problem of sustaining Six Sigma activities and downplays the traditional policy stating that Six Sigma projects must have a defined defect.

Women’s sports receive a fraction of the airtime allotted for men’s sports, as well as a fraction of the marketing dollars, media coverage, and training resources. For every dollar that the NBA’s highest-paid player brings home, the WNBA’s highest-paid player earns just half a cent. But while misogyny in sports is particularly visible, it’s not unique. Women athletes face the same sexist barriers found in all career fields: the motherhood penalty, transphobia and misogynoir, underpromotion, and more. But women in sports are fighting back.

AlphaBrain is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems after they arise instead of planning for them in advance. This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions.

What if you knew the science behind the magic - a science so predictive and powerful that you could transform your organization? What if you could use cutting-edge psychology to unlock people's innate desires to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.