Science Business

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Part manual, part manifesto, a humorous yet incisive guide to navigating subtle sexism at work - a Lean In for the Buzzfeed generation that provides real-life career advice and humorous reinforcement for a new generation of professional women. Hard hitting and entertaining, Feminist Fight Club blends personal stories with research, statistics, and no-bullsh*t expert advice.

Discover how ChatGPT and AI can give you the edge in both your personal and professional life. This new book combines the insights and strategies from two bestselling guides into one comprehensive resource, making it easier than ever to unlock the full potential of AI in your life and work.

Bernard Beitman, a leading expert on coincidence studies, proposes a greater personal responsibility that depends partly upon newly discovered "grid cells" located in the brain, near the hippocampus. But neuroscience cannot complete the entire puzzle, and in this fascinating guide, Beitman provides the missing piece. While analyzing true stories of synchronicity from around the globe and throughout history, he shares key personality characteristics and situational factors that contribute to the occurrence of meaningful coincidences in our lives.

Whether you’re a seasoned veteran of the game or have never set foot on a court, How Basketball Can Save the World will empower you to become more resilient, tolerant, and wise in your relationship with yourself, others, and the world around you.

La biografía definitiva de Steve Jobs, el fundador de Apple, escrita con su colaboración.Tras más de cuarenta entrevistas con Steve Jobs y con un centenar de personas de su entorno, familiares, amigos, adversarios y colegas, esta es la biografía definitiva de uno de los iconos indiscutibles de nuestro tiempo, del genio cuya creatividad, energía y perfeccionismo revolucionaron seis industrias: informática, películas de animación, música, teléfonos, tabletas y edición digital.

Elon Musk est l'une des figures les plus fascinantes et controversées de notre époque. Visionnaire, audacieux et implacable, il a redéfini des secteurs entiers de l'économie mondiale, de l'exploration spatiale avec SpaceX à la révolution des véhicules électriques avec Tesla. Mais qui est vraiment Elon Musk ? Que dit internet à son sujet ? Ce que nous savons est-il le reflet de la vérité ou simplement ce qu'il veut que nous sachions ?

You don't need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don't need even one. You just need to be confident, savvy, and ready to get out there and make your success happen. You need to find your inner boss bitch - your most confident, savvy, ambitious self - and own it.

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

This new and significantly revised edition of Implementing Six Sigma goes well beyond traditional Six Sigma methodologies, introducing an enhanced roadmap - S4/IEE (Smarter Six Sigma Solution ssm/Integrated Enterprise Excellence). This cutting-edge approach offers a solution to the common problem of sustaining Six Sigma activities and downplays the traditional policy stating that Six Sigma projects must have a defined defect.

In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.

This comprehensive guide walks you through innovative, AI-powered income strategies using CHAT GPT. From creating online content and automated customer service solutions to personalized business tools, discover how you can leverage the power of Chat GPT to build a sustainable income. Whether you're an entrepreneur, freelancer, or someone looking to future-proof your career, this book offers practical steps and insights to help you succeed in the growing world of AI-driven opportunities. The future of money-making is here, and it's powered by artificial intelligence.

Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen.

This groundbreaking audiobook includes the same material used by leaders and employees of Koch companies to apply Marker-Based Management (MBM) to get results. Koch outlines this unique management methodology, developed and implemented by Koch Industries, which has experienced 2,000-fold growth since 1967. MBM is a scientific approach to management that integrates theory and practice while providing a framework for dealing with the ongoing challenges of growth and change.

In workplaces nationwide, women of color need frank talk and honest advice on how to deal with microaggressions, heal from racialized trauma, and find relief from invisible workplace burdens. Filled with Minda Harts’ signature wit and warmth, Right Within offers strategies for women of color to speak up during racialized moments with managers and clients, work through past triggers they may not even know still cause pain, and reframe past career disappointments as opportunities to grow into a new path.

As an awkward Pretoria schoolboy who loved comics and science fiction, Elon Musk's early years and singular family background were crucial in forming his stellar ambitions. Journalist and author Michael Vlismas, who attended the same high school as Musk, knows well the environment that shaped him and offers new insights into Musk's development, including his troubled relationship with his father. Tracing his remarkable life—this is the revealing new story of a man driven to preserve the optimism he sees in humanity and find a future for humans "out there among the stars".

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

In The Secret History of the American Empire, Perkins zeroes in on hot spots around the world and, drawing on interviews with other hit men, jackals, reporters, and activists, examines the current geopolitical crisis. Instability is the norm; it's clear that the world we've created is dangerous and no longer sustainable. How did we get here? Who's responsible? What good have we done and at what cost? And what can we do to change things for the next generations?