Science Communication

Livre audio incontournable pour développer une pensée critique plus affûtée ! Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle. Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

The Science of Attraction (2nd Edition) is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach - Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level. No tricks, no manipulation; only getting inside the human psyche.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Effective business communication is a skill that anyone can develop. From interview strategies to high-stakes negotiation tactics, 10 Skills for Effective Business Communication offers practical strategies to improve communication skills and help you succeed in your career. Equal parts research and actionable advice, this book applies effective strategies from the world’s most successful professionals to common workplace scenarios.

For male listeners, author and professional dating coach Alan Roger Currie goes into detail explaining the difference in the appeal of an Alpha male versus a Beta male in the eyes of women and how each type of man satisfies different needs for women.

The Globalist Plan to Collapse Everything is a revealing portrayal of the dangers of the globalist agenda. Unveiling the eleven key pillars of Western civilization, the book walks through the steps being taken to dismantle them, ending civilization as we know it.

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...

“While we need to rewrite the rules of the twenty-first-century economy, Kevin’s book is a great look at how people can do this on a personal level to always put humanity first.”—Andrew Yang “A clear, compelling strategy for surviving the next wave of technology with our jobs—and...

Memes have been part of computer-assisted communication almost since the development of the first consumer browser (the "World Wide Web") in 1990. This book seeks to explain how memes influence societies and cultures beyond the confines of social networking services. It will begin by reviewing the fundamental definitions that frame discussions about memes in popular culture and academic research. There will be a connection between theoretical concepts about memes and the memetic content itself.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is...

When Nancy Friday began her research for My Mother/My Self in the early 1970s no work existed that explored the unique interaction between mother and daughter. Today psychotherapists throughout the world acknowledge that if women are to be able to love without possessing, to find work that fulfills them, and to discover their full sexuality, they must first acknowledge their identity as separate from their mother’s. Nancy Friday’s book played a major role in that acceptance.

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.

Increase intimacy, connection, and love with this “critical” (Vanessa Van Edwards, bestselling author of Captivate: The Science of Succeeding with People), science-based guide to creating meaningful and lasting relationships. When it comes to building a better relationship with your partner...

This guidebook is your best bet for guiding you through the entire process of improving your social skills.

In the everyday but unspoken give-and-take of human relationships, the “silent language” plays a vitally important role. Here, a leading American anthropologist has analyzed the many ways in which people “talk” to one another without the use of words. The pecking order in a chicken yard, the fierce competition in a school playground, every unwitting gesture and action—this is the vocabulary of the “silent language.” According to Dr. Hall, the concepts of space and time are tools with which all human beings may transmit messages.

In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others--subtle gestures, sounds, and signals--that elicit emotion. He then provides a clear, useful framework of seven "power cues" that will be essential for any leader in business, the public sector, or almost any context. You'll learn crucial skills, from measuring nonverbal signs of confidence to the art and practice of gestures and vocal tones.

In this classic trilogy, a mysterious disease strikes millions and drives them to attack, overpower, and infect. Others continue to mutate, becoming horrific monsters. In a dying America, survivors ranging from soldiers to scientists to average people struggle on the razor's edge of survival. Each must ultimately choose how far they’ll go to survive and what they’re willing to lose to save humanity. This is a brutal vision of the apocalypse like no other. Will humanity survive the end of days?

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...

Three powerful African-American female executives celebrate their gender and heritage as they share their secrets for success in this effective guide for businesswomen. Ways to communicate thoughtfully, trust yourself, and exude self-esteem are just a few tactics the authors discuss for those who want to enter the workforce as confident leaders.