Science Communication

Imagine forging deep connections in weeks—even if urban isolation has kept you disconnected for years. Do fleeting interactions leave you longing for lasting connection? Are work tasks keeping you from relationships you cherish? Do you crave more fulfilling conversations without the awkwardness? If you answered “yes,” you’re not alone. Many young professionals and recent graduates feel trapped in the paradox of modern loneliness—surrounded by people yet struggling to find meaning–yet there’s hope!

This book is aimed at newcomers to the field of logical reasoning, particularly those who, to borrow a phrase from Pascal, are so made that they understand best through visuals. I have selected a small set of common errors in reasoning and visualized them using memorable illustrations that are supplemented with lots of examples. The hope is that the reader will learn from these pages some of the most common pitfalls in arguments and be able to identify and avoid them in practice. For the audiobook version, the illustrations have been replaced with short sketches, voiced in a variety of accents.

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...

Timothy R. Levine’s Duped: Truth-Default Theory and the Social Science of Lying and Deception recounts a decades-long program of empirical research that culminates in a new theory of deception-truth-default theory. This theory holds that the content of incoming communication is typically and uncritically accepted as true, and most of the time, this is good. Truth-default allows humans to function socially.

In the everyday but unspoken give-and-take of human relationships, the “silent language” plays a vitally important role. Here, a leading American anthropologist has analyzed the many ways in which people “talk” to one another without the use of words. The pecking order in a chicken yard, the fierce competition in a school playground, every unwitting gesture and action—this is the vocabulary of the “silent language.” According to Dr. Hall, the concepts of space and time are tools with which all human beings may transmit messages.

This highly understandable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.

A New York Times Book Review Editors' Choice "In Daub’s hands the founding concepts of Silicon Valley don’t make money; they fall apart." --The New York Times Book Review From FSGO x Logic: a Stanford professor's spirited dismantling of Silicon Valley's intellectual origins Adrian...

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Less than three months after retiring from a 30-year law enforcement career, Kim Colegrove's husband chose suicide. Since that day, Colegrove has been helping first responders across the country practice techniques to cope with the stress and trauma that their work brings. And this book continues that mission by offering first responders and their families hope by introducing meditation and mindfulness as viable and practical tools to help reduce stress, regulate emotion, and improve overall health and well-being.

Memes have been part of computer-assisted communication almost since the development of the first consumer browser (the "World Wide Web") in 1990. This book seeks to explain how memes influence societies and cultures beyond the confines of social networking services. It will begin by reviewing the fundamental definitions that frame discussions about memes in popular culture and academic research. There will be a connection between theoretical concepts about memes and the memetic content itself.

This audio edition is read by the author, Andrew Gold, and includes an exclusive author Q&A. "Andrew Gold is the new Jon Ronson. Smart, funny, brave and deeply thoughtful, The Psychology of Secrets is an absolute must read" - Will Storr, bestselling author of The Status Game and The Science of...

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.

Better Vocabulary in 30 Minutes a Day offers a lively and entertaining method for adding a more impressive list of words to your everyday speech, and for learning how to use them effortlessly and accurately. Besides giving definitions, this invaluable guide also provides root meanings and elements of words so you can increase your vocabulary base by thousands of exciting new words and use them with aplomb in sentences.

It's time to stop leaving love to chance. Time to stop being too shy to meet someone, wondering why a promising first date wound up going nowhere, or realizing too late that it happened with the wrong person anyway. Nicholas Boothman has a much better way. Drawing on his expertise in Neuro-Linguistic Programming (NLP), Boothman charts a three-step plan that will help anyone find the love of his or her life.

Are you buried in emails, reports, and business writing tasks that eat up your day? Do you wish you could communicate faster—without losing clarity or professionalism? Mastering AI for Business Communication is the playbook you've been waiting for. Written by AI communication expert Daniel K. Mercer, this audiobook teaches you how to use artificial intelligence to write better, faster, and with greater impact—whether you're crafting emails, building reports, writing ad copy, or leading remote teams.

Welcome fledging Social Climbers! Allow us to show you the way. Birds do it, bees do it, even educated fleas do it. So what’s the big deal? You shouldn’t be punished for wanting to improve your lot in life! This is America, after all. In the grand tradition of True Prep and The Hipster Handbook, The Social Climber’s Bible will teach you everything you need to know to become a pro Mountaineer.

Explore the world of names: What is something that literally everything in existence has in common? It all has a name! With this audiobook, you can learn the origins of these names. From countries and cities to toys and animals to even planets, learn the etymology of interesting words in a fun and entertaining way. Learn new things: Why is New York called New York? Name Explain has the answer for you.

Augmentez vos chances d’obtenir un "oui" ! Nous voulons tous entendre davantage de « oui » dans notre vie quotidienne. Ce mot nous connecte aux autres et nous ouvre des portes. C'est un feu vert pour accéder au succès et au bonheur. Pourtant, il n'est pas facile à obtenir des autres. Du moins pour ceux qui ignorent certains aspects du processus de persuasion. Cet ouvrage comporte 21 chapitres courts et pratiques. Chacun expose une méthode pour augmenter les chances que votre interlocuteur accepte votre demande.

Effective dialogue across different dimensions of diversity, such as race, gender, age, religion, or sexual orientation, fosters a sense of belonging and inclusion, which in turn leads to greater productivity, performance, and innovation. Whether in the workplace, faith communities, or educational settings, our differences can tear us apart rather than bring us together if we do not know how to communicate.

This extraordinary book presents scenarios of one family's therapy experience and explains what underlies each encounter. You will discover the general patterns that are common to all families - stress, polarization and escalation, scapegoating, triangulation, blaming, and the diffusion of identity - and you will gain a vivid understanding of the intriguing field of family therapy.