Science Communication

Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.

Women define career success in a wide variety of ways. But whatever a woman's personal definition, if she is in a traditionally male-dominated career - virtually all high status, highly compensated fields - her career is at risk because of pervasive gender stereotypes. This highly practical book makes clear that women don't need to change who they are to succeed in their chosen careers, and they certainly don't need to act more like men.

In The Science of Likability, you'll get all that and more. I've taken 27 seminal scientific and psychological studies and broken them down, so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research. You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others.

An exploration of forceful communication strategies and their application in society.

Are your arguments relevant or not? Can you find logic on words, or are the concepts behind them related to the expression? These and many other questions regarding critical thinking skills will be addressed in this comprehensive guide. The author looks at things from a different perspective, and uses scientific methods to uncover the truth. A great portion of this book is dedicated to finding the right job skills to perform better.

Questo libro forse ti aiuterà molto perché la comunicazione assertiva ti fornirà un repertorio comportamentale che facilita la scelta di risposte più adeguate alle diverse situazioni e ruoli che svolgi nella tua vita professionale, familiare e sociale, come consumatore e, soprattutto, come cittadino.

The campaign of 1896 gave the public one of the most dramatic and interesting battles of political oratory in American history, even though, ironically, its issues faded quickly into insignificance after the election. In From the Front Porch to the Front Page, author William D. Harpine traces the campaign month by month to reveal the development of Bryan’s rhetoric and the stability of McKinley’s. He contrasts the divisive oratory Bryan employed to whip up fervor with the lower-keyed unifying strategy McKinley adopted.

In the ruins of a West Virginia town, a band of survivors count their losses, after a horrific battle to secure a pure sample of Infection. With humanity facing the possibility of extinction, the Army wants to use the sample to build a doomsday weapon against Infection. One scientist hopes to control Infection; another believes she can cure it. And, outside the fort’s walls, a lone survivor offers a new way to survive what’s coming. Each will choose how far they’ll go to survive, and what they’re willing to lose to save humanity.

A wildlife expert explores what science tells us about animals as unique individuals and why animal personality matters for the human-animal bond and for adaptation in nature. Why are some cats cuddly and others standoffish? Why are some dogs adventuresome, others homebodies? As any pet owner...

We live in the noisiest era in human history, where headlines, influencers, and algorithms compete for our attention. Every scroll, every “breaking news” banner, every viral post quietly chips away at our ability to think clearly.

Have you had your license for a while and not done anything with it? Are you new to the world of Ham Radio? This is the book for you! You will learn everything you need about buying your first equipment, setting up your radio room, and troubleshooting issues. You will also get a peek into how amateur radio operators talk and how to understand their jargon.

Remy Alexander wants revolution. After watching Vale fall back into the hands of the Sector, she will stop at nothing to reveal the corruption in Okaria. When she joins a secret Outsider network in the underbelly of the capital city, she must use all her skills as a fighter and an artist to show the people the truth.

Valerian Orlean wants answers: to why the girl he was in love with disappeared three years ago, why she joined the Resistance - a covert organization sworn to destroy everything he believes in. When he is appointed to lead a government program whose mission is to hunt and destroy the Resistance, he may finally find his answers - and Remy.

Dive into the world of radio communications with a practical guide that starts with the basics. Learn how radios operate and build a strong foundation with essential terminology, empowering you to make informed decisions for emergency preparedness, off-grid living, or survival scenarios. Discover why Baofeng radios are the go-to choice for individuals who prioritize preparedness, offering unique features and capabilities that set them apart from conventional communication devices.

Marriages break up en masse, friends and family have bust-ups that seem irretrievable, business relationships break-up, neighbours go to war and so too do nations. Ninety nine times out of one hundred it is because of a lack of communication or a communication breakdown. Do you remember sitting in the classroom at school and studying mathematics? Or English or Physics.

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?

En este nuevo libro del reconocido psiquiatra Luis Rojas Marcos, aprenderemos que sentir y pensar en positivo es una inversión sumamente rentable para desarrollar al máximo las posibilidades de vivir sanos y felices. Además de conocer los ingredientes que distinguen el optimismo del pesimismo, explorar las fuerzas que forjan nuestro temperamento e identificar los venenos más dañinos, el autor describe eficaces estrategias para fomentar el positivismo al tiempo que examina la influencia del optimismo en las relaciones con otras personas, así como en la salud y el trabajo.

You don’t need to say the right thing to be the right man. In a world where loud voices often dominate the room, No Words Needed is a quiet revolution for men who move with presence, not performance. Written with raw honesty and emotional precision, Michael Freeman speaks directly to the men who’ve always felt something powerful beneath the surface—who’ve learned to read energy, not just words… and to listen with their eyes, not just their ears.

A mysterious virus suddenly strikes down millions. Three days later, its victims awake with a single purpose: spread the Infection. As the world lurches toward the apocalypse, some of the infected continue to change, transforming into horrific monsters. In one American city, a small group struggles to survive. Together, they fight their way to a massive refugee camp where thousands have made a stand. There, what's left of the government will ask them to accept a mission that will determine the survival of them all.

Following a deadly outbreak of influenza which decimates the population of the planet, the government issues orders that all remaining citizens are to report to designated authorized population zones so that resources may be fairly distributed. Journalist Maggie Langton, determined not to let her son, Mark, grow up in the dangerous environment of the APZ, decides to run for the empty ranch land of northwestern Arizona. When she runs into O’Reilly, a fugitive ex-Enforcer, she grudgingly admits she needs help developing those skills needed to live on a small ranch camp.