Science Communication

In The Leap, bestselling author Ulrich Boser shows how the emerging research on trust can improve our lives, rebuild our economy, and strengthen society. As part of this engaging and deeply reported narrative, Boser visits a radio soap opera in Rwanda that aims to restore the country’s broken trust, profiles the man who brought honesty to one of the most corrupt cities in Latin America, and explains how a college dropout managed to con his way into American high society.

On July 4, 1999, Marlin Bree was caught in the storm of the century that ripped through the boundary waters of Minnesota and across the Canadian north shores of Lake Superior. Winds on the lake were clocked at 100 miles per hour in a gale that many dubbed the "green storm" because of the unusual color of the sky. Although Bree's treasured wooden sailboat was damaged, he continued in pursuit of his goal of sailing the largest freshwater island archipelago in the world.

Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.

Women define career success in a wide variety of ways. But whatever a woman's personal definition, if she is in a traditionally male-dominated career - virtually all high status, highly compensated fields - her career is at risk because of pervasive gender stereotypes. This highly practical book makes clear that women don't need to change who they are to succeed in their chosen careers, and they certainly don't need to act more like men.

In The Science of Likability, you'll get all that and more. I've taken 27 seminal scientific and psychological studies and broken them down, so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research. You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

Curious about AI but unsure where to start? Feeling overwhelmed by the rapid pace of AI advancements and left behind with every new trend? You’re not alone. Many aspiring innovators and entrepreneurs share your concerns—seeking a way to leverage AI for productivity and creativity without diving into technical complexities or compromising their values. Conversational Brilliance with ChatGPT is your definitive guide to mastering AI with confidence and ease. This book demystifies artificial intelligence, showing you how to seamlessly integrate it into your life and work.

Are your arguments relevant or not? Can you find logic on words, or are the concepts behind them related to the expression? These and many other questions regarding critical thinking skills will be addressed in this comprehensive guide. The author looks at things from a different perspective, and uses scientific methods to uncover the truth. A great portion of this book is dedicated to finding the right job skills to perform better.

Questo libro forse ti aiuterà molto perché la comunicazione assertiva ti fornirà un repertorio comportamentale che facilita la scelta di risposte più adeguate alle diverse situazioni e ruoli che svolgi nella tua vita professionale, familiare e sociale, come consumatore e, soprattutto, come cittadino.

Are you tired of feeling misunderstood? Of seeing things coming but not being believed? Of being told you care too much? If you answered “yes,” you're not alone. In a world that elevates loud voices and three word chants, it can feel like your deep empathy and perception hold you back. But what if these qualities are your greatest strengths—and what if AI can help you harness them to bring your dreams to life?

The campaign of 1896 gave the public one of the most dramatic and interesting battles of political oratory in American history, even though, ironically, its issues faded quickly into insignificance after the election. In From the Front Porch to the Front Page, author William D. Harpine traces the campaign month by month to reveal the development of Bryan’s rhetoric and the stability of McKinley’s. He contrasts the divisive oratory Bryan employed to whip up fervor with the lower-keyed unifying strategy McKinley adopted.

In the ruins of a West Virginia town, a band of survivors count their losses, after a horrific battle to secure a pure sample of Infection. With humanity facing the possibility of extinction, the Army wants to use the sample to build a doomsday weapon against Infection. One scientist hopes to control Infection; another believes she can cure it. And, outside the fort’s walls, a lone survivor offers a new way to survive what’s coming. Each will choose how far they’ll go to survive, and what they’re willing to lose to save humanity.

A wildlife expert explores what science tells us about animals as unique individuals and why animal personality matters for the human-animal bond and for adaptation in nature. Why are some cats cuddly and others standoffish? Why are some dogs adventuresome, others homebodies? As any pet owner...

In Mars and Venus in the Workplace, Gray analyzes the differences in the ways men and women misunderstand and misinterpret each other in the workplace, and offers practical advice on reducing unnecessary conflict and frustration.

This audiobook will show you how to write and speak clear English. You will be able to communicate in English as a confident and responsible citizen of the World. You will write so well that it will be a pleasure to meet up with you and your page on the Internet. Good writing opens the door on our World.

You don’t need to say the right thing to be the right man. In a world where loud voices often dominate the room, No Words Needed is a quiet revolution for men who move with presence, not performance. Written with raw honesty and emotional precision, Michael Freeman speaks directly to the men who’ve always felt something powerful beneath the surface—who’ve learned to read energy, not just words… and to listen with their eyes, not just their ears.

Dive into the world of radio communications with a practical guide that starts with the basics. Learn how radios operate and build a strong foundation with essential terminology, empowering you to make informed decisions for emergency preparedness, off-grid living, or survival scenarios. Discover why Baofeng radios are the go-to choice for individuals who prioritize preparedness, offering unique features and capabilities that set them apart from conventional communication devices.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

Remy Alexander wants revolution. After watching Vale fall back into the hands of the Sector, she will stop at nothing to reveal the corruption in Okaria. When she joins a secret Outsider network in the underbelly of the capital city, she must use all her skills as a fighter and an artist to show the people the truth.

Valerian Orlean wants answers: to why the girl he was in love with disappeared three years ago, why she joined the Resistance - a covert organization sworn to destroy everything he believes in. When he is appointed to lead a government program whose mission is to hunt and destroy the Resistance, he may finally find his answers - and Remy.