Science Communication

Livre audio incontournable pour développer une pensée critique plus affûtée ! Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle. Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?

Explore the depths of human psychology and learn to defend yourself against manipulations with "Dark Psychology and Gaslighting Manipulation" - the powerful bundle that combines two essential guides to understanding the human mind, winning influence, and navigating toxic relationships in the realm of persuasion.

The reason human beings are the dominant animal on this planet is nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster but mankind's ability to communicate is second to none and the true secret to our success. We all have this 'god like' ability to communicate precisely what we want but some are more equal than others. It is no coincidence that the world's top salesmen, politicians and hypnotists all use very similar language.

Effective business communication is a skill that anyone can develop. From interview strategies to high-stakes negotiation tactics, 10 Skills for Effective Business Communication offers practical strategies to improve communication skills and help you succeed in your career. Equal parts research and actionable advice, this book applies effective strategies from the world’s most successful professionals to common workplace scenarios.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

Learn how working with power, rank, revenge, and abuse helps build sustainable communities from author and the founder of Processwork Arthur Mindell. Mindell has appeared on radio and television around the world and works internationally with highly conflicted groups including government and multi-racial situations.

This revolutionary guide to real change introduces microsteps—tiny, science-backed changes that will help you get your life back on track. ​Live the life you want, not the life you settle for. Helping people build healthy new habits that improve their lives is more important than ever...

For male listeners, author and professional dating coach Alan Roger Currie goes into detail explaining the difference in the appeal of an Alpha male versus a Beta male in the eyes of women and how each type of man satisfies different needs for women.

Memes have been part of computer-assisted communication almost since the development of the first consumer browser (the "World Wide Web") in 1990. This book seeks to explain how memes influence societies and cultures beyond the confines of social networking services. It will begin by reviewing the fundamental definitions that frame discussions about memes in popular culture and academic research. There will be a connection between theoretical concepts about memes and the memetic content itself.

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity...

Power and Persuasion stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy.

Everybody's biased. We all harbor unconscious assumptions that get in the way of our good intentions and keep us from working harmoniously and effectively with other people. In our increasingly diverse society this can be a real stumbling block. Tiffany Jana and Matthew Freeman - consultants who also happen to be a biracial couple - argue that ultimately the only way to really overcome bias is to focus our energy on building relationships.

The allure of Southern women is undeniable. Men are captivated by them, other women are mystified. Even the South's most treacherous enemy, General William Sherman, fell victim to the fluttery charms of a Georgia belle and loved her to the end of his life. So, what does a Southern woman have that other women do not possess?

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is...

In this classic trilogy, a mysterious disease strikes millions and drives them to attack, overpower, and infect. Others continue to mutate, becoming horrific monsters. In a dying America, survivors ranging from soldiers to scientists to average people struggle on the razor's edge of survival. Each must ultimately choose how far they’ll go to survive and what they’re willing to lose to save humanity. This is a brutal vision of the apocalypse like no other. Will humanity survive the end of days?

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Increase intimacy, connection, and love with this “critical” (Vanessa Van Edwards, bestselling author of Captivate: The Science of Succeeding with People), science-based guide to creating meaningful and lasting relationships. When it comes to building a better relationship with your partner...

When Nancy Friday began her research for My Mother/My Self in the early 1970s no work existed that explored the unique interaction between mother and daughter. Today psychotherapists throughout the world acknowledge that if women are to be able to love without possessing, to find work that fulfills them, and to discover their full sexuality, they must first acknowledge their identity as separate from their mother’s. Nancy Friday’s book played a major role in that acceptance.

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.

Elements of Wit is an engaging audiobook that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone - introverts, extroverts, wallflowers, and bon vivants - can find the right zinger, quip, parry, or retort... or at least be a little bit more interesting.