Science Communication

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

When Nancy Friday began her research for My Mother/My Self in the early 1970s no work existed that explored the unique interaction between mother and daughter. Today psychotherapists throughout the world acknowledge that if women are to be able to love without possessing, to find work that fulfills them, and to discover their full sexuality, they must first acknowledge their identity as separate from their mother’s. Nancy Friday’s book played a major role in that acceptance.

The allure of Southern women is undeniable. Men are captivated by them, other women are mystified. Even the South's most treacherous enemy, General William Sherman, fell victim to the fluttery charms of a Georgia belle and loved her to the end of his life. So, what does a Southern woman have that other women do not possess?

The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.

Are you buried in emails, reports, and business writing tasks that eat up your day? Do you wish you could communicate faster—without losing clarity or professionalism? Mastering AI for Business Communication is the playbook you've been waiting for. Written by AI communication expert Daniel K. Mercer, this audiobook teaches you how to use artificial intelligence to write better, faster, and with greater impact—whether you're crafting emails, building reports, writing ad copy, or leading remote teams.

Does your child seem to understand much more than he can say? Does he struggle to say words that other kids his age say effortlessly? If so, he may have childhood apraxia of speech (CAS), a neurological, motor-based speech disorder which is characterized by difficulty planning and organizing the...

Research into how we learn has opened the door for utilizing cognitive theory to facilitate better student learning. But that's easier said than done. Many books about cognitive theory introduce radical but impractical theories, failing to make the connection to the classroom. In Small Teaching, James Lang presents a strategy for improving student learning with a series of modest but powerful changes that make a big difference - many of which can be put into practice in a single class period.

For male listeners, author and professional dating coach Alan Roger Currie goes into detail explaining the difference in the appeal of an Alpha male versus a Beta male in the eyes of women and how each type of man satisfies different needs for women.

Every woman lives by a code, whether she realizes it or not. It informs how she treats others and herself, how much she expects of herself, and how far she is willing to go in order to find success. But is the code we're living by truly helping us create the lives of purpose and fulfillment we desire? Or are we sacrificing the deeper things for mere achievement?

In Death by Dogma, Griffith explains that the Left's dogmatic insistence that everyone behave in a cooperative and loving way makes its advocates feel good, but it oppresses and stifles the freedom of expression needed to find knowledge, ultimately self-knowledge, the redeeming understanding of the human condition that actually brings about a cooperative and loving world. Dogma is not the cure; it's the poison, because it blocks the search for the rehabilitating understanding of ourselves that's needed to actually save the world.

Three powerful African-American female executives celebrate their gender and heritage as they share their secrets for success in this effective guide for businesswomen. Ways to communicate thoughtfully, trust yourself, and exude self-esteem are just a few tactics the authors discuss for those who want to enter the workforce as confident leaders.

“An invaluable operating manual,” says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conley has written “a fresh...

Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to pay attention in a mindful and creative way to cues in cross-cultural situations.

Let’s admit it: No marriage is perfect. Every couple has some misunderstandings and conflicts. However, happy couples can prevent their misunderstandings from escalating. Even if they argue emotionally, they never resort to psychological abuse. They always figure out a compromise, afterward. Some unhappy couples can’t deal with the tiniest disagreement. Any random word or action can trigger a violent conflict.

“In this masterpiece, Jamil Zaki weaves together the very latest science with stories that will stay in your heart forever.”—Angela Duckworth, author of Grit Don’t miss Jamil Zaki’s TED Talk, “We’re experiencing an empathy shortage, but we can fix it together,” online now...

From the first flicker of gesture around the prehistoric fire to the endless hum of machine speech in the digital age, this book traces the evolution of communication — and with it, the evolution of thought, culture, and consciousness itself. Language is the foundation of civilization: the matrix from which society, morality, and meaning arise. Yet it is also our most dangerous creation — capable of liberation or control, truth or deception, empathy or manipulation. Through language, we built worlds; through language, we can also destroy them.

¿Le interesaría saber y poner en práctica métodos comprobados para hacer amigos, convertir enemigos en aliados, ganar confianza y gustar a todos? La Ciencia de la Habilidades Sociales le enseñará todo esto antes de que se dé cuenta y aprenderá inconscientemente cómo resultar simpático, confiable e inteligente. A través del análisis de 27 estudios científicos y psicológicos, aprenderá las claves para ponerlo en práctica en su vida.

Explore the world of names: What is something that literally everything in existence has in common? It all has a name! With this audiobook, you can learn the origins of these names. From countries and cities to toys and animals to even planets, learn the etymology of interesting words in a fun and entertaining way. Learn new things: Why is New York called New York? Name Explain has the answer for you.

Imagine forging deep connections in weeks—even if urban isolation has kept you disconnected for years. Do fleeting interactions leave you longing for lasting connection? Are work tasks keeping you from relationships you cherish? Do you crave more fulfilling conversations without the awkwardness? If you answered “yes,” you’re not alone. Many young professionals and recent graduates feel trapped in the paradox of modern loneliness—surrounded by people yet struggling to find meaning–yet there’s hope!

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.