Science Research

In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world. HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.

After decades of atheism and hard living, author Dan Wakefield experienced a profound religious awakening that led him back to the church. He describes his religious journey, fraught with peaks and pitfalls, and his hard-won realization that faith is not static. In a continuing quest to maintain his faith over the long-haul, Wakefield speaks plainly about the challenges of maintaining one's convictions in today's complex, secular world. Wakefield's acknowledgement that each day holds the promise of renewal will resonate with listeners who seek to keep their faith.

Jessica McCann has woven together a collection of personal essays and writing tips that offer a unique glimpse into her writing journey and process. She is an award-winning historical novelist and has worked as a professional freelance writer and editor for magazines, universities, corporations, and nonprofits for more than 30 years. In Words, McCann shares her passion for books as well as research that shows how reading improves our lives. With a philosophy that is equally pragmatic and optimistic, Words will appeal to readers and writers alike.

The public appetite for intimate details about celebrities continues to grow— online, on television, and at the check-out counter of every grocery store. To feed the public' s insatiable desire for juicy gossip, Lysa Moskowitz-Mateu and David LaFontaine traveled the continent in search of headline stories for the Star, National Enquirer, and Globe. Invading the privacy of others became their way of life. By their own account, tabloid reporters are the "vermin media" whose outrageous quests for the inside scoop know no bounds.

When trust breaks down, how do we begin to fix it? Set against the controversial history of genetic research into autism, from the Spectrum 10k study led by Professor Simon Baron-Cohen to the legacy of the Andrew Wakefield MMR scandal, this book explores the ways in which autistic people have...

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

This audiobook is a complete guide to UX design for beginners. It is very suitable for UX project management. You learn the essential methods of each step (strategy, discovery, ideation, iteration). The book develops techniques and concepts to know: research techniques, sorting cards, personas, experience maps, brainstorming, and tests. The book is clear and well-organized.

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots - and lots - of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive - the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock?

Numerous enterprises have leveraged literary works spanning across eras to steer their Artificial Intelligence down the path of comprehending human existence, with a more distinct focus on crafting top-tier human-like prose. In the realm of education, AI has ingeniously generated an array of refined intellectual compositions.

Take a deep look into some of the most mysterious objects in the universe - black holes. Listeners will explore the most up-to-date information available and be encouraged think critically about space discoveries in this STEM-focused title!

Artificial intelligence is already embedded in much of our daily lives, and it's increasingly moving into realms that impact authors and the publishing industry. We need to embrace the opportunities and engage in conversations around possible threats in order to reinvent our industry for a very different future. In this book, I discuss current technological and societal trends and consider the opportunities for authors and the publishing industry over the next decade. We can use these technologies to surf the wave of change and invent the decade ahead - together.

Enhanced with an exciting personal colloquy, Reviews by Cat Ellington: The Complete Anthology, Vol. 1 has its adroit wordsmith evaluating several of those written works produced by some of the most renowned names in both fiction and nonfiction literature, including Iceberg Slim, Stephen King, John Grisham, Jackie Collins, Donald Goines, and more.

John is about to discover what happens when the company behind the world's biggest social media company starts working on quantum-based weapons. The experiment is anything but ordinary, and starts a chain reaction that will unleash previously unknown darkness, threatening to destroy everything John has ever cared for.

When an attack happens, you don't want to be the person or team in complete panic. In an episode, terror becomes the worst enemy and can lead to mistakes. When we panic, we miss important clues about the attack, campaign, or attacker. Having a basic knowledge of general (cyber)security terms and concepts helps us respond faster and more professionally than most teams without that training or expertise. This book focuses on essential concepts in the least amount of time and pages to give you the basic knowledge to stay focused.

This audiobook explains the divine female principle as the source of creation - both metaphysically and physically; the feminine dual nature of Isis with Nephthys; the relationship (and oneness) of the female and male principles; the numerology of Isis and Osiris; Isis’ role as the Virgin Mother; explanation of about 20 female deities as the manifestations of the feminine attributes; the role of Isis’ ideology throughout the world; the allegory of Isis, Osiris, and Horus; and much more. This book will fill both the mind with comprehensive information as well as the heart.

We all need to understand the issues surrounding the controversial topic of GMOs for the sake of our health, our families, and the security of the food chain of our planet. Our very future may depend on it. This first volume in a five book series is the introduction you've been looking for.

Approximately 730,000 first-ever strokes occur in the United States each year. Stroke is the third leading cause of death in the United States and in most Western countries. However, approximately 80-90% of patients survive their stroke, often with substantial motor dysfunction that compromises the ability to perform valued activities. Stroke is the most frequent cause of permanent disability in adults worldwide.

HowExpert Guide to Microbiology is a compilation of all the major aspects of microbiology for one to get to know microbiology in the best way possible. It includes all minor and major points regarding Microbiology, from a basic introduction to depth and complexity. A very simple yet scientific writing style is adopted for the better understanding of the listeners, because the main aim of this book is to acknowledge every individual irrespective of the scientific background, to grasp the beauty of microbiology.

Why remain perplexed about the purpose of existence, when understanding it can bring much joy, despite times of personal anguish? There is a happy reason for everything, which provides a solid foundation for decision making. It's worth knowing about. The author of this little book is a 77-year-old grandfather who had a career in scientific research. In his pondering, he concluded that science primarily describes the nature of existence (the how), while religion primarily reveals the purpose of existence (the why); nonetheless all truth fits together into one harmonious whole.